Authority Traffic and Income ReportWelcome to the fourth update of the Authority Internet Business Traffic and Income Report.

This case study was started over year and a half ago, with a goal to show how to build an authority business for a brand new site called DevelopGoodHabits.com (or DGH for short).

In each post, I detail the techniques I use to create reliable, long-term Internet income from a single brand.

At first, I thought the site would make money from a variety of sources, but so far I’ve stuck with Kindle publishing because it’s working really well.

To illustrate what’s possible, I provide a quarterly breakdown of the traffic and income that the business has generated.

If you haven’t read the last three updates, here they are:

Like you, I’m a big fan of the sites that detail the results of their business—warts and all. It’s my hope that you’ll take the lessons from each of these updates to grow your business and learn where to best focus your attention.

Just like in the last couple of updates, there have been a number of breakthroughs (and setbacks) in the last quarter. The income has skyrocketed, yet I made some mistakes that helped me learn a few valuable lessons about what it takes to build a lasting brand. So let’s start by talking about them…   [click to continue…]

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Origin StoryWe all understand the importance of building an email list.

As a Kindle book author, this list can be the #1 generator of sales during a book launch.

The problem?

Many authors struggle with “what” to send email subscribers. They ask questions like: Can I promote my old books? How often should I send email? Should I focus on free content or ask subscribers to spend money?

Honestly, there’s a lot you can do with email, but your primary goal is to build relationships with subscribers.

When subscribers see you as someone real, they’re more likely to check out your books and potentially leave a positive review.

In today’s post, we’ll talk about a simply strategy for strengthening an email relationship. Specifically I’ll talk about why every author should add an “origin story” to their autoresponder sequence.

Let’s get to it. [click to continue…]

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Book Marketing Strategies AnalyzedBy now you’ve probably heard about the 80/20 Rule.

You know, the theory that states 80 percent of your results come from 20 percent of your efforts.

When it comes to Kindle Publishing, I feel this rule has many applications.

Sadly, one of them is that 80 percent of book sales are completely out of your hands. If Amazon “likes” your book, they’ll work hard to promote in places like their search engine results, the “Customers Also Bought” section, top category lists and targeted email campaigns.

It’s awesome to know that Amazon does a lot to market your books. The problem? This means that you as an author can only do so much to increase sales. In my experience, only 20 percent of my unit sales are directly affected by specific marketing strategies I’ve implemented. Everything else is driven by the Kindle marketplace.

The good news?

While your efforts only have a minimal impact on book sales, there are a handful of strategies that can have a significant impact on your bottom line. The trick is to know what actually works and what doesn’t.

Today’s post is a special one. Instead of talking about what works, I will show real-world data on the different marketing techniques I’ve tested over the past year. Each strategy will be analyzed, dissected and given an overall grade. Then, at the end, I’ll provide a couple of recommendations based 100 percent on the techniques I’m personally using in my Kindle business.

Let’s get to it. [click to continue…]

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Authority Traffic and Income ReportWelcome to the third update of the Authority Internet Business Traffic and Income Report.

It’s been about 15 months since I started this case study. The idea behind it is to show how to build an authority business from the ground up with a brand new site (DevelopGoodHabits.com).

With each post, I talk about the techniques that actually work for creating reliable, long-term Internet income.

To illustrate what’s possible, I provide a quarterly breakdown of the traffic and income the business has generated. If you haven’t read the last two updates, here they are:

Today’s post will cover six primary topics:

  • Successes of Develop Good Habits
  • Failures of Develop Good Habits
  • Traffic Results
  • Income Results
  • Total Expenditures
  • Future Strategies

Like you, I’m a big fan of the sites that detail the results of their businesses—warts and all. It’s my hope that you’ll take the lessons from each of these updates and use them to grow your business and learn where to focus your attention.

Similar to the last update, a lot has happened in the first quarter of 2014. The income has been fairly consistent in this time, and I’ve reinvested it into a few strategies that I hope will grow the business. So let’s get started by talking about went right. [click to continue…]

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Traffic Hacking - How to Find Your Best Source of Web TrafficWe all understand the importance of traffic generation.

The problem?

There are so many different sources of traffic that it’s hard to know what’s worth your time and what isn’t.

Fortunately, there is a quick fix to this problem.

All you have to do is use a few tools and apply a specific mindset to your traffic generation efforts. Then you can easily identify the most effective promotional tools for your authority site and/or Kindle books.

It’s been over a year since I started the Authority Internet Business Case Study.  During this time, I’ve experimented with a variety of traffic sources to the site DevelopGoodHabits.com (DGH).  What have I learned?  There are only a handful of tactics that actually work (for me.)

In this post, I’m going to reveal a seven-step plan for finding your top sources of traffic and explain what to do when you identify them. [click to continue…]

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Level Up Your Kindle BusinessMany bloggers use the phrase “leveling up” when they talk about improving your life, career or business. The way I interpret it is taking something that works and making it even better.

When it comes to a Kindle business, one way you can level it up is to build a team around your books.

The problem with Kindle publishing is it isn’t very scalable. You only have so much time to write and edit, work with graphic designers, and promote your books.

If you want to create more books, you need to put more time into your business. This is the wrong approach because you’ll eventually run out of time to write—reaching a sort of “critical mass” with your publishing efforts.

A simpler solution is to reinvest the income you’ve made and focus on building a team to help you grow your business.

As an example, in my most recent Traffic & Income report, I talked about how my authority Kindle business (DevelopGoodHabits.com) currently has a net income of $18,679.73. Instead of spending this money on a fun vacation, I’m putting it back into the business by hiring talented, smart people to grow my business.

In this article, I’ll show you the seven-step blueprint I’m currently using to build a Kindle-based team and explain how you can follow the same steps to enhance your book business. [click to continue…]

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Authority Business Traffic and Income Report #2 [AIB]

January 20, 2014

Welcome to the second part of the Authority Internet Business Traffic and Income Report. This is a series I started almost a year ago. The goal? To show what it’s like to build an authority business from the ground up. The goal of every post is to detail the specific actions I take to grow [...]

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Kindle Publishing Questions Answered (Part 4)

January 8, 2014

Welcome to part four of the Kindle publishing series! A few months back, I asked readers to submit any questions they had about writing and selling books on Amazon. In this series, I’ll go through each one and provide specific action items that you can take. Missed a previous post? Then check out these links: [...]

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44

Kindle Publishing Questions Answered (Part 3)

December 23, 2013

8 more questions are answered about the Kindle publishing process. Topics include Countdown Deals, the disadvantages of using PLR and whether a blog is necessary for long-term success.

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Kindle Publishing Questions Answered (Part 2)

December 12, 2013

Today Steve answers 8 more of your Kindle publishing questions,covering topics like: How to get book ideas, his rule for running a profitable business and how to combine blogging with self-publishing.

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Kindle Publishing Questions Answered (Part 1)

November 25, 2013

With the publication of my latest book (“23 Anti-Procrastination Habits”) I now have five habit-related Kindle books for my authority website DevelopGoodHabits.com (DGH). I honestly feel that Kindle publishing is the best way to monetize a brand new blog or authority site. Unlike other income streams, you don’t need lots of web traffic. Instead, you [...]

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The Process That Helps Me Manage an Authority Internet Business

October 31, 2013

I use a single document to manage my entire authority Internet business. Find out what it is and what I include in it.

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