Today I want to discuss an online business tactic I’ve been using for years. This is one of those methods, if followed closely, will help you get the best results from the least amount of work. To start off, I’d like to make a confession…
I don’t like to work very hard.
Yes, I know. This goes against what I’ve said in a lot of other posts. Work hard, try harder, and increase your productivity. All of these are great pieces of the advice. But the sad fact is I’m a pretty lazy person. (My seven month trip through Europe definitely demonstrates this attitude.)
However, you can’t be lazy and still have a successful online business. In fact, I guarantee you’ll fail if you’re not willing to put forth some effort. The one thing I’ve learned over the last few years is to take advantage of my natural laziness. Instead of working harder, I’ve learned to work smarter.
In this post, I’m going to reveal a technique that’s helped me build a successful Internet marketing business – While eliminating the amount of time spent on “work.” So let’s talk about this technique and then discuss 10 different methods for using it. You’re gonna love this one:
Introducing “The Leverage Mindset”
I’m a firm believer in what’s called the leverage mindset. This concept means is focusing on maximizing the activities that get results.
For instance, it’s a good use of your time to spend an hour writing an email that produces $1000 in sales. But it’s a bad use of your time if you spend 5 hours submitting an article to no-name directories that produce only a handful of web visitors.
The core principle behind leverage is the idea of time. The only true limited resource we have in life is TIME. This means the time spent on your online business should produce the maximum amount of results. Don’t waste time spinning your wheels. Instead, look for unique ways to take what you’ve created and repackage it. Here’s what I mean…
The Importance of Leveraging Your Existing Content
As Internet marketers we’re in the business of providing quality content to people visiting our websites. It’s the things we write (or record) that keeps people coming back for more. I say instead of using a piece of content one time, we look for different ways to recycle and reuse it.
I consider every bit of content to be my personal asset. When completing an article, I know this is a valuable piece of property because it can be reused in a number of different ways. As mentioned before, I’m fairly lazy person at heart. The way I figure things is I’ve already spent an hour (or hours) creating something unique, so I might as well maximize the results I get from this asset.
To illustrate this concept, I’ve included 10 ways you can recycle the content you’ve created:
Recycle Method #1- Create as a Blog Post
Okay this is an obvious one. The first use for content is to post it on your blog. The important thing with a blog post is to always include a few anecdotes. Since blogs are personal in nature, it’s important to discuss your experiences with the topic you’re discussing.
To really maximize things, you can add an image that graphically represents the topic at hand. Or you could even find a related video on YouTube that’ll help create a specific emotion.
To be perfectly honest, there are a couple of posts on this site that’s been recycled from other sources (Including this post.) All that’s been changed is the wording and the addition of a few stories from my experiences. Then magically, I have a blog post that’s full of what I consider to be useful content.
Recycle Method #2- Guest Posting
Okay, it’s time for the second confession. This post was originally part of the training that I gave to affiliates for my information product. Yes, it’s been completely rewritten from the original version. However the original thoughts and layout have remained the same.
Furthermore at one point this post was on another blog. While I’ve rewritten a lot of the content, one of its original versions was as a two part guest post series. A great way to recycle your content is to reuse it as a guest post for another site. But with that said, it’s important to remember one thing—Make it original.
It’s an honor to have someone let you post an article on their site. But the quickest way to break this trust is give them an article that’s been used somewhere else. The secret is to take the core concept of what’s discussed and change it around.
For instance, let’s say you wrote an article about weight loss. You could change around this piece of content and use it as a “weight loss for the work-at home professional” guest post. All you really need to here is add a few stories about working from home and this would be perfect for a blog that discusses success.
Recycle Method #3- Ezine Articles
All online businesses need web traffic. Without an influx of visitors your online business will fail. A great technique for driving traffic is to take the content you’ve created and use it as a way to advertise your expertise.
One of the techniques I use is to take my content and turn it into an ezine article. Contrary to what you might’ve heard, web articles are still an excellent way to get visitors. By regularly submitting content to certain site like EzineArticles, you’ll develop a long-term source of web traffic. This is especially true if you use the article to get a high ranking in a popular keyword. (Something I’ve done with a lot of success in the past.)
Now I have one piece of advice before you submit your article to hundreds of different sites. Always rewrite your content—at least 30% of it. This will help you avoid the dreaded “duplicate content penalty” that Google has in place. Also I recommend looking into the Bring the Fresh site which has an excellent step-by-step plan for taking one article, spinning it, and using it to get great results for competitive keywords.
If you’re pressed for time, you could easily hire an outsourcer on Elance.com to lightly edit your content and turn it into something completely original.
Recycle Method#4- Audio Versions
A great tactic that gets massive traffic to my affiliate marketing site is to create audio versions of my content. What’s funny about this technique is most people think it’s really hard to do. In fact, all you need to do is make a recording of you, narrating the article. If the information is good enough, people won’t care if it’s a bit amateurish.
Why do I consider this to be a great tactic? Well, it’s a matter of perceived value. There are lots of blogs with excellent articles. But there aren’t many that offer audio versions of their articles. Those that do, really stand out from the crowd.
To ramp-up this method you could take all your web content and turn it into a regular series of podcasts. Submit these to the major podcast directories and you’ll build a major source of traffic to your website.
Again, creating an audio isn’t as hard as you think. (I personally hate the sound of my voice, but I LOVE the traffic I’ve received using this technique.) To get started, all you need is purchase a headset for your computer and download a free audio tool like Audacity.
Recycle Method #5- Video Marketing
Remember that audio you just created? Now you can take this audio, add a few Powerpoint slides and you have a video!
Video marketing has become the way to drive traffic to a website. The problem is many people are completely intimidated by the idea of making a video. Let me say this… you don’t have to be a professional videographer to take advantage of this technique. Most of my videos are laughably bad, but they still generate 60+ email subscribers per day. That’s pretty awesome if you ask me.
There are many options you could do with video. The obvious is to take your pre-recorded audio, add a few PowerPoint slides then use a free tool like Windows Movie Maker to create a video.
Another option is to use the free version of CamStudio to record your desktop as you demonstrate a concept. (This method is great for step-by-step tutorials.)
Like I said, video is an incredible way to add value to your content. You could easily take all your articles and turn them into clips that can be posted on a site like YouTube. Then you’ll have another major source of traffic to your website.
Recycle Method #6- Web 2.0 Backlinks
Want to get really sneaky with the content you’ve created? Well, the truth is some web 2.0 properties get a lot of “love” from Google and other search engines:
By regularly posting content on these web 2.0 properties you can build some quality backlinks to your site. As you’ve probably heard, creating backlinks to a site is a great way to improving ranking in the search engines.
A great way to use this technique is to take your content and create satellite pages. These provide lots of value while also directing them back to your main website. The one thing you should do is change around the content and make it different from what you’ve already posted.
Recycle Method #7- Autoresponders & Emails
You’ve probably heard the expression “the money is in the list.” I can honestly agree with this statement. One of the reasons I’ve had success with an online business was because I built a massive email list. The problem I’ve experience with list management is it’s hard to continuously provide subscribers with great articles.
My advice is to take your best article and posts and turn them into autoresponders. The cool thing about this technique is you can “set it and forget it.” By adding a few emails list each month to your email marketing program, readers will get great content without increasing your workload.
Furthermore, autoresponders can be a major source of revenue for your website. If you’re a little aggressive, you can tie-in an offer with each message. Simply relate your topic to one of your products OR discuss an affiliate product that solves a problem that the reader is experiencing.
Recycle Method #8- Sell as Private Label Rights (PLR)
Up till now, I’ve mentioned some ways to ways to give away your content for free. Now we’re going to shift focus and talk about different ways to get paid for the content you’ve created.
A great way to generate a side income is to offer Private Label Rights (PLR) to your content. In a nutshell, PLR is where you sell ownership of the articles to another person. In a way, you’re giving them the right to take your content and use it any way they see fit.
You make money by offering licenses to a large number of people. Just charge $1 or $2 per article and you’ll create a small income by selling content that’s been used before. The trick is to group a bunch of related articles together and offer a bundle deal. In my opinion it’s much easier to sell a collection of articles that’s tightly concentrated on one topic.
Where do you sell these articles? One of the best places to get started is The Warrior Forum. On this site, there’s a “Warrior’s Special Offer” section where you can advertise the rights to your collection of PLR content. (Sidenote: Review all the rules on this site before posting anything…It’s a large community that has a number of do’s and don’ts.)
Recycle Method #9- Bundle into a Special Report
Want to keep exclusive rights to your content while still earning a few bucks? All you need to do is take a bunch of related articles and turn them into a special report. Here’s how it works…
A lot of budding Internet Marketers think they need to create a massive ebook for their first information product. The truth is you often have more success by offering a series of small reports which solve very specific problems people are experiencing.
Special reports don’t have to be that long. I recommend a minimum of 5,000 words. This can easily be achieved with a few articles you’ve already posted. Then all you have to do is add a bit more content that’s not provided anywhere else. Then you have a special report!
So what can you do with a special report? That really depends on your business goals. Here are a few different ways to use it:
- Give it away as lead magnet offer
- Create a side income stream by selling it for $10 or less
- Offer it as a bonus to a massive information product
- Submit it to document sharing sites like Scribd.
- Supply give-away rights to affiliates to market your product
Remember, people pay lots of money for information. So even if your special report isn’t long, you can still sell lots of copies as long as you’re providing real, genuine value.
Recycle Method #10- Create an eBook
Here’s a quick story. About three years ago, I remember looking at my 400+ articles I wrote for my affiliate site and thought, “Wow, I’ve created a ton of content about my niche. What else can I do with this stuff?” The answer was simple. I grouped them together and created an information product that solved a common problem in my niche.
The cool thing was 60% of the content was already written. All I really had to do was put these articles together in a seamless format and add extra content. As you’ve heard me say before, this product now generates a couple thousand dollars each month of passive income. And I only have to work an hour a week to maintain it.
You really can do this with the content you’ve created. Eventually you’ll get to the point when you have lots of content about a particular topic. Instead of letting it grow “space dust” on your hard drive, take these articles and turn them into full-blown information product.
Like with a special report, make sure this eBook solves a problem person are experiencing. It’s sad to say, but I’ve seen a number of info product owners who provide zero value. Then they wonder why they’re not making much money. Kind of sad if you ask me.
Final Thoughts on Leveraging Content
Well, we covered a lot about leveraging content. As I mentioned in the introduction, this is one of those techniques that’s brought a ton of results to my online business. Hopefully you’ll find the same.
The important thing to remember is to always look for different ways to reuse what you write. I believe in the principle of working smarter, not harder. Recycling content is definitely a creative way to maximize the results you receive. What do you think?Take Action. Get Results.