May 2011

The Importance of Tracking an Internet BusinessLast week I discussed the importance of tracking an Internet business.

Let’s recap what we covered:

  • The importance of tracking to the growth of an Internet business
  • Why you need to review your metrics every month
  • 5 tools I use for tracking
  • Four metrics you should track

Today’s post is a continuation of the last article.  Specifically we’ll review additional metrics you can track with an Internet business:

#5: Video Marketing Stats

YouTube provides excellent in-depth analysis of posted videos.  You can use their tools to discover how people find your content.  This information can be accessed by selecting the Insight button: [click to continue…]

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Drumbeat of the internet-Create Quality ContentFollowing Google Panda there has been a continuous drumbeat heard ‘round the ‘net.

The drumbeat sounds like this:

Ba dum bum bum

Create

ba ba bum bum bum

Quality

be ba bum bum bum

Content

tiki tiki boom

Over and over you hear it.

Create Quality Content.  Create Quality Content. Content is King.  Content Matters. Create Quality Content!!!

Are you sick of it yet?

Well…  not me.  That drumbeat is like sweet music to my ears. [click to continue…]

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Power of FocusI’ve always believed that building an Internet business is like sipping from a fire hose.  It’s almost impossible to learn just a little.  Because of information overload it’s really hard to know *who* is right about the secrets to online success.

One thing that pisses me off is the idea of the Underachiever Internet Marketer.  He’s that guy (or gal) who makes lot of money from dozens of niches.  What annoys me is many folks believe you can find success by juggling different markets and projects.

I know some people make money doing this.  But also some people make a living as a quarterback of a NFL team.  It takes a very special skill set to manage lots of websites.  Frankly, I think this is a bad strategy for anyone who is getting started online.

I believe in a simple philosophy.  Focus on one niche at a time.  When I say focus, I mean be prepared to spend 2 to 3 YEARS in this market.  Only then, will you be able to build a solid, profitable Internet business.

There’s another reason why I recommend focusing on a single niche.  It’s the best way to provide real value to an audience.  Juggling multiple markets turns you into the proverbial jack-of-all-trades.  You’ll know a little bit about a lot of things.

As an Internet entrepreneur, people come to you seeking top-notch information.  It’s up to YOU to be that person who provides it.

To illustrate this point, take a look at this diagram: [click to continue…]

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The Importance of Tracking an Internet Business“How do you succeed online?”

This is a simple question that’s been answered a thousand times.

Every Internet entrepreneur has their own opinion.  And each seems to conflict with the other.

If you held a gun to my head, I’d say the key to success is:

Find what works and do more of that.”

It’s a simple philosophy I developed over five years ago.  You won’t find success right away.  It comes by trying a bunch of things and building on the techniques that get results.

How do you know when something is successful?  You learn that with tracking.

I’ve been a tracking fanatic since 2006.  A long time ago, I heard a great quote from Peter Drucker: “What gets measured gets managed.” This is a concept that can be applied to any online business.

My point is this.  Tracking is the only way to know if something works with an online business.  It removes the guesswork and uses statistical evidence to show when a technique produces measurable results.

This is post is titled: THE Definitive Guide to Tracking an Online Business.  It’s the first of a multi-part series where I detail how to effectively implement tracking with ANY online business. [click to continue…]

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creating the perfect ebookWelcome to another Steve Scott Site Saturday link post.  Today’s post will be a quick discussion on some “housekeeping” items as well as a quick discussion on writing eBooks.

With Memorial Day just around the corner, Summer seems to be bearing down on us like an inexorable horde of zombies (Happy Zombie Awareness month!).  While Spring is still here, it is time to start our Saturday chat with a little bit of spring cleaning.

Dofollow

First of off is a little change of business.  Thanks to this nofollow/dofollow post by Ana, I decided to make a small change to my nofollow policy by using the nofollowfree plugin.  What does that mean to most of the comments on here?  Probably very little.

Right now I give away up to two links for each comment.  The “name” block, which has Keywordluv enabled and the commentluv block.  This new plug-in does nothing to change the commentluv block.  It is still dofollow and will be for the foreseeable future. [click to continue…]

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Today I’d like to hear your thoughts on something.

Is it Wrong to Want Money?It’s about a concept that’s at the core of numerous blogs, websites, and information products – Making money.

Specifically I want to know if you think it’s *wrong* to want lots of money.

Last week I was reading No B.S. Wealth Attraction in the New Economy by Dan Kennedy.  There was one passage that stood out.  Kennedy talked about how society loves to blame the rich for all its problems.  That many people feel it’s inherently wrong to have a desire for wealth.

I’ve noticed this attitude with some people I’ve met offline.  When I talk about running a blog teaching the principles of Internet income; I’m often met with suspicion…even outright dislike.  Many times I can tell they feel it’s *wrong* to talk about making money online. [click to continue…]

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22 Quick Tasks that Increase Internet Income

May 16, 2011

It’s late in the day. You only have a few minutes to work on an Internet business. What should you do? Read this post for 22 ideas you can do in less than an hour.

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Yelling into a vacuum- The importance of online promotion

May 14, 2011

Online promotion is, simply put, the difference between a successful online endeavor and a complete failure. No matter what you do online, be it a blog, an ebook, PLR articles, affiliate marketing or even freelancing, you need to promote it. If no one knows about it/you then no one will come. It can be that simple.

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How a Single File Manages an Entire Internet Business

May 11, 2011

Wasting too much time looking for stuff on your desktop? This post show a simple document can help stay on top of ALL the information that’s relevant to your Internet business.

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Weekly To Do List – How to Make a To Do List that Works!

May 9, 2011

What’s the best way to manage your time and complete online business projects? It’s using a weekly to-do list. In this post you’ll get a birds eye view of how I use this document to run my Internet sites.

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Affiliate Marketing without the Bulls**t [Update]

May 4, 2011

In a little over a month, I’m releasing my first Internet lifestyle eCourse. Read this post to find out what’s in it and how to get a free preview version.

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Information Overload? YOUR Blueprint for Turning Information into Action

May 2, 2011

Having trouble keeping up with all the information about Internet marketing. Read this post and discover a step-by-step plan for taking action on all thhat you learn.

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