Today is the three-year anniversary of my first post on SteveScottSite.com!
A lot has changed since January 2010. I started this site intending to write about personal development and lifestyle design.
Now I focus on teaching Internet marketing strategies. (Something I didn’t want to do at first.)
To commemorate this anniversary I’d like to make an exciting announcement about a new project.
This will be the focus for this blog in 2013 and many years beyond that.
But first, I’d like to talk about why I haven’t regularly blogged in the last few months…
It’s been three months since I wrote a post that didn’t promote a Kindle book.
There are two reasons why I stopped blogging:
First off, for pretty much all of 2012, I felt burned out. Somewhere along the line, I lost that passion for publishing content on a regular basis. I tried writing many different types of posts. But nothing seemed to work. I just couldn’t get excited about writing about ‘making money online.’
The second reason was a financial one. When I started publishing income reports, I realized how little money I was making with this site.
It was the reverse of the 80/20 rule. Actually it was more like the 90/10 rule. 90% of my effort was spent on something that generated 10% of my income. This was a depressing realization, especially considering how much time I’ve spent on this site.
These negative feelings got so bad that there were many weeks when writing a post became my least favorite thing to do. In fact, I came very close to retiring this blog.
This feeling lasted until…
You’ve probably noticed how I’ve recently published a lot of eBooks on Amazon’s Kindle publishing platform. (Here are the titles I’m currently offering.)
During this time I discovered the perfect formula that generates income, while also helping my core readers:
- Give away free copies of my eBooks during a “free promotion launch”
- Get reviews and positive feedback from readers
- Make money from buyers in the Amazon store
Kindle publishing has completely revitalized my feelings towards teaching Internet business strategies. Now I have numerous products I can *offer* to readers…for free or at a low cost… that provide a ton of value.
So I’m now committed to publishing 1 or 2 titles each month.
Because of this goal, I don’t have a whole lot of time to publish blog content on a regular basis. On the other hand, I still want to provide quality information that’s freely available to anyone – Even people who won’t download my Kindle books.
This leads to my project idea for 2013…
Lately I’ve wondered if I could replicate my Kindle success in a different market. Moreover, I wonder what would happen if I started a new brand from scratch and showed…step-by-step…how to build an online presence and generate income from it.
This site would start out like your typical “niche site,” but it would eventually grow into an authority site where I hope to become a leading expert in that market.
The major difference from the niche site model is I wouldn’t rely on Google Adsense for my monetization strategy. Instead I’d focus on publishing Kindle books, creating information products, and recommending affiliate marketing offers.
I’ve thought about building an authority website for over a year.
The problem was I never found an idea that had that right mix of profitability with personal passion.
Then two weeks back, I had a great thought while running. For the last few months, I’ve been working on a personal project where I strive to develop good habits. This is something I’m doing for my own personal development. But it’s also a topic that’s interesting to many people.
I can easily take my “good habits” journey and turn it into an excellent authority site.
Moreover, this idea can be used as a case study where readers of SteveScottSite.com would learn:
- How to pick the right domain name
- How to target quality, long-tail keyword phrases
- How to create a wealth of compelling content
- How to demonstrate authority – Even when you don’t have it!
- How to write a quality affiliate product review
- How to build backlinks that can withstand any Google update
- How to turn a blogging presence into profitable Kindle books
- How to generate additional traffic beyond the search engines
- How to scale an authority business into a full-time income
Also, this will be a fully detailed case study! I’m going to show exact traffic numbers, how much money I invest, and the income I generate. It will be a ‘warts-and-all’ type of project where I won’t be afraid to reveal everything.
The key to all this is I have passion for this topic. This isn’t a niche site I’m starting just to make money. Instead, I’m taking an existing part of my life and turning it into an authority website. I think this is an important distinction because this site probably won’t be profitable for at least six months. Frankly, you need passion to get past those rough patches where you’re working “for free.”
I’m really excited about this authority case study. I think it can provide a lot more value than the “5 reasons to be an affiliate marketer,” type of content you get with other blogs.
I have to make some sacrifices in order to make this happen. My time is limited. So I’m only able to concentrate on this case study and my Kindle eBooks. The quality of this content would suffer if I had to do additional blog posts on top of these articles.
This means I’m no longer publishing the Income Reports or Traffic Generation blog posts.
The way I figure things:
“ “It’s better to show people how to make money than to waste time bragging about it!”
So…that’s my major project for 2013!
I’m still working on two Kindle books for the rest of January. But after that, I’ll start publishing blog posts about this case study.
Stay tuned for more details…Take Action. Get Results.
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