September 2013

We all know that list building is important, but it often becomes an afterthought when compared to other critical tasks.

The truth is email marketing isn’t just an item on your to do list—it can make or break the success of your website.  This is especially true if you’re building an Authority Internet Business.

My recommendation is this: Design your site (from day #1) with the goal to build a massive email list.

This should be done before content creation or any sort of marketing.  In fact, you can use an email list to build momentum for your authority business in a variety of ways:

  • Establish relationships with people interested in your niche
  • Generate downloads, reviews and purchases of Kindle books
  • Understand the common obstacles that readers experience
  • Create buzz and social recommendations for your high-value content
  • Promote other marketing channels like Facebook, YouTube, iPhone apps and Udemy.

Now, one of the reasons people don’t build an email list is they think it’s a difficult task.  Fortunately, you don’t need to do much to turn your website into a subscription generating machine.  In fact, when I built my authority site (, I designed it with one goal in mind—turn each visitor into an email subscriber.  And here is how I did it in nine steps: [click to continue…]

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