July 2014

work-smarterMany Kindle authorities claim that launching a book for free no longer works (I’ve definitely said this recently.)  Fortunately people like Nick Loper (the Chief Side Hustler at SideHustleNation.com) are proving me wrong. 

With the right amount of effort and smart work, you can parlay a free book launch into a profitable stream of income.  In today’s guest post, Nick details that exact strategies he used to get over 20,000 free downloads and create a lifelong asset. 

Update: Nick has recently launched a course that digs deeper into each of the concepts he covers in this post. If you buy the product through my affiliate link, you will get a 75% discount off the regular price.

Last month, I released my latest book project, Work Smarter, into the world.

The book actually started out as a blog post idea, but as the text grew past 10,000 words (eventually totaling 20,000), I figured it would be better suited for book format.

The project is all about the online tools and resources today’s entrepreneurs are using to get their work done. I’m always excited to learn about new tools, and I know other people feel the same way.

There’s a joy in discovering something that can make your life easier or make your work more efficient — and that’s what Work Smarter intended to do.

(And based on the feedback, it did. If you missed it, I guarantee you’ll find something new, novel, and useful among the 350+ resources — or your money back.)

Here are some of the hard numbers from the launch:

  • 20,215 free downloads
  • 559 contributors
  • 1247 paid downloads (so far)
  • $427.83 in royalties the first week, and over $1400 in the first month
  • 413 individual emails sent to contributors (183 responses, 44% response rate)
  • 378 resources shared
  • 334 new email subscribers (out of 580 visitors – 57% conversion)
  • 246 emails to featured companies sent (64 responses, 26% response rate)
  • $208.23 in “production costs”
  • 200+ retweets and a social reach in the hundreds of thousands
  • 156 borrowed copies (Borrows on Kindle earn about $2 each)
  • $108.43 in affiliate commission (explanation below)
  • 79 Fancy Hands requests (more on this below)
  • 70 5-star reviews
  • 3 guest post opportunities, including one on EntrepreneurOnFire.com
  • 2 podcast guest appearances on shows much bigger than mine
  • 2 free t-shirts, including this one from Buffer.

In this post I’ll share the step-by-step process and methodology I went through to create and market the book, including which tools I used most from it to get it done, what worked best, and what mistakes I made along the way.

(Including why I changed the title mid-launch, what I could have done better on social media, and how the first 17,000 readers got a hard-to-navigate version of the book.)

Ready? Let’s do this. [click to continue…]

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Authority Traffic and Income ReportWelcome to the fourth update of the Authority Internet Business Traffic and Income Report.

This case study was started over year and a half ago, with a goal to show how to build an authority business for a brand new site called DevelopGoodHabits.com (or DGH for short).

In each post, I detail the techniques I use to create reliable, long-term Internet income from a single brand.

At first, I thought the site would make money from a variety of sources, but so far I’ve stuck with Kindle publishing because it’s working really well.

To illustrate what’s possible, I provide a quarterly breakdown of the traffic and income that the business has generated.

If you haven’t read the last three updates, here they are:

Like you, I’m a big fan of the sites that detail the results of their business—warts and all. It’s my hope that you’ll take the lessons from each of these updates to grow your business and learn where to best focus your attention.

Just like in the last couple of updates, there have been a number of breakthroughs (and setbacks) in the last quarter. The income has skyrocketed, yet I made some mistakes that helped me learn a few valuable lessons about what it takes to build a lasting brand. So let’s start by talking about them…   [click to continue…]

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