I believe there are two major types of affiliate marketers:
- One type I like to call the Tortoise
- One type I like to call the Hare
This idea came to me from the old fable of “The Tortoise and the Hare”.
Obviously, Aesop didn’t think about affiliate marketing when he wrote the fable, but the principles are easy to recognize.
I think it’s important to recognize your “affiliate marketing type.”
This choice will have a huge impact on the success of your affiliate marketing business.
So are you a…
What I call a Tortoise is a marketer who likes to slowly build a profitable business. For this *type*, an authority site is the only choice because it focuses on creating reliable income.
I personally like the Tortoise model. If you read my manifesto on “The Shocking Truth about Niche Sites”, you already know that I prefer to build slowly, but surely on well established markets, in order to earn steadier income.
There are plenty of advantages to acting like a Tortoise:
- Your success builds on a solid foundation over months – Even years.
- Your income becomes steady, once you become knowledgeable about the market
- Your activity can lead to a full time income from a single niche
Of course, there are some things you may not like about this model:
- It takes time to build a solid, reliable income
- It’s easy to get frustrated when you don’t see immediate results
- It’s hard to write the kind of content that attracts a large audience
For those reasons, many people avoid the “Tortoise Affiliate Marketing” game.
That’s why they often choose to be a…
I definitely have my preferences towards being a Tortoise affiliate marketer. But there are some advantages to focusing on a business that generates immediate income.
Unlike the Tortoise, who likes to build slowly on an existing market, the Hare affiliate marketer focuses on the so-called niche sites. The Hare basically likes to jump from one thing to another, without spending too much time on a market.
If this model suits you better, you should go for it (But not until you read the conclusion to this article.)
The Hare needs to stay on top of the news and what’s currently popular. Money making opportunities come and go with the speed of light, and what works for a few months will not make even peanuts after it is no longer trendy.
Here are the benefits of the Hare model:
- It works fast
- It doesn’t take a lot to get started
- It does not keep it stuck in a single area of interest
Of course, there are plenty of disadvantages, as well:
- You need diverse income sources and traffic to make this a long-term option
- You can easily get burned out by juggling dozens of websites
- You rely heavily on Google which often penalizes niche sites
- You have a lot of competition because you’re not building a site that matters
There are pluses and minuses to each affiliate marketing style.
But ultimately you have to …
Do not get me wrong. I think you can make money following the Hare model. However, making money on what is trendy and popular at one point is not likely to produce steady income in the long run.
I like the Tortoise model because it’s geared towards lasting success over a period of years – Not months.
To prove my point; let me tell you a quick story. It’s one that illustrates the importance of building a business that lasts:
In late 2006, Steve invested $1,400 on an affiliate marketing coaching course where he met Mark. The two of them instantly connected because they shared a similar background. (ie: Jersey guys in their late 20′s who loved watching Yankees baseball.)
Unfortunately that’s where the similarities ended.
Every week they received affiliate marketing lessons with specific homework assignments. Steve FOCUSED on the assignments and took immediate action.
He built online businesses like “the Hare” and hopped from one trend to the next. At best, Mark slapped together “thin-content” websites that provided little value to the reader. At worst, he experimented with different “get rich quick” schemes.
Fast forward five years…
In March (2011) Steve and Mark reconnected over Facebook. Mark’s story was a full of tragedy:
- He’s $23,000 in debt from money he spent online
- He’s at the same 9 to 5 job that he HATES
- He’s STILL falling for the “get rich quick” crap
Meanwhile, Steve built a six-figure income because he acted like “the Tortoise,” focused on a single niche, and maintained slow, but steady progress.
As you probably guessed, this isn’t a fable. Mark is a real person who let the “Hare Mindset” get the best of him. Instead of building something that lasts, he hopped from trend to trend.
Well, that’s my story for today.
When building your affiliate marketing business, think about the Tortoise and the Hare. Sure, it’s tempting to be like the Hare and go after quick income models like niche sites. But, in the end it’s the Tortoise who will have the best long term success.
So I’ll leave you with a simple question:
Are you a Tortoise Affiliate Marketer?
If so, then it’s time to take that next step and discover a proven way for generating a six-figure affiliate marketing income.Take Action. Get Results.
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