How to Build an Authority Internet Business [A Case Study]

by Steve Scott | Join Him On Facebook

Welcome to the Authority Internet Business (AIB) case study!

This is a multi-year blueprint that will teach you how to build a long-term Internet business from scratch.

While many Internet experts talk about generating income, I’ll reveal every step of the process.  The core example of this case study is a website I started in April 2013 (

What I hope to do is show how you can:

  1. Generate income from Kindle books
  2. Build a high-traffic blog with loyal readers
  3. Leverage social media sites like YouTube, Twitter and Facebook
  4. Reuse content to maximize your traffic and income
  5. Diversify your income through affiliate marketing, information products and advertising
  6. Test new platforms like mobile apps and Udemy

This case study will be my focus for 2013 and 2014.  So there will be a lot of content published on this page.

To make things simple, I’ve broken the articles down into specific sections:

Building Your Authority Website

READ THIS FIRST: An Overview of the Authority Internet Business

Kindle Publishing Fundamentals

Traffic and Income


Additional Blog Posts

While this case study is relatively new, I’ve previously published a number of blog posts that can help you grow an Authority Internet Business.  I’ll admit some of these articles are dated.  However, I’m still using many of the principles that I describe in each one:

Email Marketing

Web Traffic


There will be an update to the AIB case study at least once a week.  So be sure to check back here for the latest post in this series.

Comments on this entry are closed.