Amazon Kindle Publishing

work-smarterMany Kindle authorities claim that launching a book for free no longer works (I’ve definitely said this recently.)  Fortunately people like Nick Loper (the Chief Side Hustler at SideHustleNation.com) are proving me wrong. 

With the right amount of effort and smart work, you can parlay a free book launch into a profitable stream of income.  In today’s guest post, Nick details that exact strategies he used to get over 20,000 free downloads and create a lifelong asset. 

So take it away Nick…

Last month, I released my latest book project, Work Smarter, into the world.

The book actually started out as a blog post idea, but as the text grew past 10,000 words (eventually totaling 20,000), I figured it would be better suited for book format.

The project is all about the online tools and resources today’s entrepreneurs are using to get their work done. I’m always excited to learn about new tools, and I know other people feel the same way.

There’s a joy in discovering something that can make your life easier or make your work more efficient — and that’s what Work Smarter intended to do.

(And based on the feedback, it did. If you missed it, I guarantee you’ll find something new, novel, and useful among the 350+ resources — or your money back.)

Here are some of the hard numbers from the launch:

  • 20,215 free downloads
  • 559 contributors
  • 1247 paid downloads (so far)
  • $427.83 in royalties the first week, and over $1400 in the first month
  • 413 individual emails sent to contributors (183 responses, 44% response rate)
  • 378 resources shared
  • 334 new email subscribers (out of 580 visitors – 57% conversion)
  • 246 emails to featured companies sent (64 responses, 26% response rate)
  • $208.23 in “production costs”
  • 200+ retweets and a social reach in the hundreds of thousands
  • 156 borrowed copies (Borrows on Kindle earn about $2 each)
  • $108.43 in affiliate commission (explanation below)
  • 79 Fancy Hands requests (more on this below)
  • 70 5-star reviews
  • 3 guest post opportunities, including one on EntrepreneurOnFire.com
  • 2 podcast guest appearances on shows much bigger than mine
  • 2 free t-shirts, including this one from Buffer.

In this post I’ll share the step-by-step process and methodology I went through to create and market the book, including which tools I used most from it to get it done, what worked best, and what mistakes I made along the way.

(Including why I changed the title mid-launch, what I could have done better on social media, and how the first 17,000 readers got a hard-to-navigate version of the book.)

Ready? Let’s do this. [click to continue…]

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Authority Traffic and Income ReportWelcome to the fourth update of the Authority Internet Business Traffic and Income Report.

This case study was started over year and a half ago, with a goal to show how to build an authority business for a brand new site called DevelopGoodHabits.com (or DGH for short).

In each post, I detail the techniques I use to create reliable, long-term Internet income from a single brand.

At first, I thought the site would make money from a variety of sources, but so far I’ve stuck with Kindle publishing because it’s working really well.

To illustrate what’s possible, I provide a quarterly breakdown of the traffic and income that the business has generated.

If you haven’t read the last three updates, here they are:

Like you, I’m a big fan of the sites that detail the results of their business—warts and all. It’s my hope that you’ll take the lessons from each of these updates to grow your business and learn where to best focus your attention.

Just like in the last couple of updates, there have been a number of breakthroughs (and setbacks) in the last quarter. The income has skyrocketed, yet I made some mistakes that helped me learn a few valuable lessons about what it takes to build a lasting brand. So let’s start by talking about them…   [click to continue…]

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Book Marketing Strategies AnalyzedBy now you’ve probably heard about the 80/20 Rule.

You know, the theory that states 80 percent of your results come from 20 percent of your efforts.

When it comes to Kindle Publishing, I feel this rule has many applications.

Sadly, one of them is that 80 percent of book sales are completely out of your hands. If Amazon “likes” your book, they’ll work hard to promote in places like their search engine results, the “Customers Also Bought” section, top category lists and targeted email campaigns.

It’s awesome to know that Amazon does a lot to market your books. The problem? This means that you as an author can only do so much to increase sales. In my experience, only 20 percent of my unit sales are directly affected by specific marketing strategies I’ve implemented. Everything else is driven by the Kindle marketplace.

The good news?

While your efforts only have a minimal impact on book sales, there are a handful of strategies that can have a significant impact on your bottom line. The trick is to know what actually works and what doesn’t.

Today’s post is a special one. Instead of talking about what works, I will show real-world data on the different marketing techniques I’ve tested over the past year. Each strategy will be analyzed, dissected and given an overall grade. Then, at the end, I’ll provide a couple of recommendations based 100 percent on the techniques I’m personally using in my Kindle business.

Let’s get to it. [click to continue…]

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KDP LogoWelcome to part four of the Kindle publishing series!

A few months back, I asked readers to submit any questions they had about writing and selling books on Amazon. In this series, I’ll go through each one and provide specific action items that you can take.

Missed a previous post?

Then check out these links: Part 1, part 2 and part 3.

Today’s post will cover questions related to creating and selling your book.

As always, we’ll start with the “3 Golden Rules of Kindle Publishing.” If you’ve read this section already, then feel free to skip ahead to the good stuff. But, if this is your first time here, I recommend you check out the following because it provides a background on why I make certain business decisions. [click to continue…]

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KDP LogoOnce again, I’m answering another collection of Kindle publishing question that I’ve received from readers.

If this is your first time here, then you’ll want to check out part 1 and part 2 of this series.

What started out as a long blog post has evolved into hundreds of excellent questions that I’ll answer now and throughout the New Year. (I’m even thinking about starting a YouTube channel around this concept.)

Today’s post includes a mash-up of the different questions I’ve recently received. Some relate to topics I’ve partially covered and others go into strategies that I haven’t previously discussed.

As always, we’ll start with the “3 Golden Rules of Kindle Publishing.” If you’ve read this section already, then feel free to skip ahead to the good stuff. But, if this is your first time here, I recommend you check out the following because it provides a background on why I make certain business decisions. [click to continue…]

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kdp-logoWelcome to the follow-up of the series where I answer your Kindle publishing questions.

(If you missed my first 15 responses, you can check out the article here.)

I originally intended this to be a lengthy, single post, but now it’s turned into something much, much bigger.

Since I’ve received over 200 responses, I’m going to answer every single question that you have about Kindle publishing (no matter how long that takes.)

This group of questions covers a few of my favorite topics: Researching book ideas, building relationships with readers and balancing everything with a blog.

Lots to cover, so let’s dive in… [click to continue…]

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Kindle Publishing Questions Answered (Part 1)

November 25, 2013

With the publication of my latest book (“23 Anti-Procrastination Habits”) I now have five habit-related Kindle books for my authority website DevelopGoodHabits.com (DGH). I honestly feel that Kindle publishing is the best way to monetize a brand new blog or authority site. Unlike other income streams, you don’t need lots of web traffic. Instead, you [...]

25 comments Read More Here →

[Free] Is $.99 the New Free? The Truth About Launching and Pricing Your Kindle Books

August 12, 2013

Grab your free copy of my latest Kindle book, ‘Is $.99 the New Free.’ It will be available to download for the next five days.

26 comments Read More Here →

[Kindle] Outsourcing Mastery: How to Build a Thriving Internet Business with an Army of Freelancers

June 27, 2013

Learn how to take your Internet business to the next level. In Outsourcing Mastery, you will get a detailed blueprint for finding, hiring and cultivating freelance talent to increase your bottom line.

11 comments Read More Here →

3 Books on “Kindle Publishing” for $.99

June 24, 2013

Get a 67% discount for the next three days and learn how to build your Kindle publishing business.

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How to “Launch” a New Website with a Free Kindle Book

June 20, 2013

There is no right time to start marketing a brand new website. Instead, you can launch it once you have an offer. In this post, you will lean how a Kindle book can be the best tool for spreading the word about a new business.

56 comments Read More Here →

$.99 Sale on 4 Kindle Books…

June 17, 2013

Steve has a limited time sale on four of his Kindle books. Check out this post to get more details.

24 comments Read More Here →