Creating Killer Content

How to Build Information Products that Dont SuckYou’ve probably heard about the income potential of writing books and information products.  Lately I’m generating a decent amount with my Kindle books.  So I know info products work!

The problem is it’s hard to create long-term income if you’re offering sucky information products.

That’s why it’s important to read Grant’s guest post and make you’re creating something that is worth purchasing. 

Most information products suck.

There, I said it. The elephant in the room has been identified.

The hype-to-value ratio in the information product industry has gotten pretty far out of whack, in my experience.

The make money online sphere (you almost expected that to be anchor text, didn’t you!) is probably the worst, certainly. But at the end of the day, when you compare a much-hyped info product to a well-reviewed book on the same subject, the ink-splattered dead tree is probably a better deal. [click to continue…]

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How to Get More Traffic and Subscribers

[Update: The webinar is now over.  The good news is  you can access the training through this link]

Today is the day!

At 3 PM (Eastern Standard Time) I’m hosting a live training webinar with Danny Iny.

The topic?

Danny will be talking about how YOU can get more traffic and subscribers with his “Fast, Easy Writing” techniques.

In this training session he’ll cover the same techniques that landed him guest posts and solid connections from websites like: [click to continue…]

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Duplicate Content Penalty by GoogleIt’s great to have an authority affiliate marketing business because you can recycle content in a variety of ways.

But there has been some discussion about what Google wants – Specifically if there is penalty for using “duplicate content” on your blog.

There’s a lot of debate about Google’s algorithm when it comes to reusing articles.  Some say there is a duplicate content penalty.  Others claim there’s no such thing.

So today I’m including a video where Danny Iny of Naked Marketing answers the question:  “Can Content Be Re-Used without Being Penalized by Google?”

Check it out here: [click to continue…]

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Use Persuasion with Affiliate MarketingPersuasion is the primary goal of any affiliate marketing campaign.

You’re trying to convince a total stranger to pay for something – Solely based on your opinion.

With affiliate marketing your goal is to influence people.  You’re basically trying to control the way they think and act.

That’s why it’s important to use the persuasion techniques described in Influence by Robert Cialdini.

In this book, Cialdini talks about the six ways to influence people:

  1.  Reciprocation
  2.  Commitment and Consistency
  3. Liking
  4. Social Proof
  5. Authority
  6. Scarcity

You can apply this information in a number of ways.  Today we’ll talk about how to use these persuasion tactics with your affiliate offers. Ultimately, these techniques will lead to more clicks and more sales.  So pay close attention!

I’ll cover each influencer; plus I’ll provide a specific example from a fictional affiliate marketer in the “fitness for men” niche:

[click to continue…]

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How to Find the Best Affiliate ProductsSo you’ve discovered a great niche and found a few potential products.

The question is:

“How do you know which affiliate offer to promote?” 

This is an important question to ask.  In fact, the wrong choice means low affiliate commissions and a risk of losing the interest of your audience.

So any affiliate offer must match what people really want.

Fortunately there is an easy way to select the perfect affiliate offer.  It comes down to using a simple strategy that I’ll reveal today… [click to continue…]

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One of the “tricks” I like to use is to recycle existing web content. 

Do this and you can reach a wider audience with a minimal amount of work. 

A great way to do this is to use the system Peggy talks about in this guest post…

Steve admits to being a little lazy. That is, he’s lazy about writing more and more articles when he can leverage the first one in so many ways. He makes a good case for working smarter, not harder.

So I thought I’d show you the path an article can take, in its different forms, and how many eyeballs could potentially see it. And since I want you to “see” what I’m talking about, I’m going to put up an Easy Article Starter (the beginnings of an article, more like an outline) here as an example to work from. Ready? [click to continue…]

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How to Make a Simple Video for Affiliate Marketing on YouTube.com

December 26, 2011

Afraid to create video for an affiliate marketing product? In this 4-step tutorial I show how you can make a simple video in under ten minutes that promotes a profitable affiliate product.

27 comments Read More Here →

6 Eye-Catching Graphics that ALL Blogs Need

November 1, 2011

Web graphics can make or break a blog. You need some images for your written content. And some for your marketing. In this post, I reveal six types of graphics I use on a regular basis.

76 comments Read More Here →

71 Web Copywriting “Hidden Gems” (or How to Create the ULTIMATE Copywriting Swipe File)

October 11, 2011

Looking for website copywriting resources? If so, check out this database of 71 copywriting tips, tools, and tactics.

47 comments Read More Here →

18 Ways To Use Simple Ebooks To Leverage your Online Business

April 6, 2011

If you have been around blogging or any sort of online marketing you have likely heard, make an eBook many times. Perhaps you have even made one (or more) yourself. An eBook is undoubtedly a powerful tool. Like any tool it helps to know all the ways to use it. After all, most hammers have a “claw” and can be used for more than simply driving nails.

This article discusses all of the different ways that you can use your completed eBooks. The “buzzword” is re-purpose. When you learn all these ways to re-purpose your eBook content it simply maximizes your efforts.

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How to Complete your eBook Masterpiece – Even if you HATE Writing

March 28, 2011

Want to write a successful eBook? Here’s a non-writers guide to successfully complete a massive information product.

53 comments Read More Here →

How to Create Content your Audience REALLY Wants

March 23, 2011

It’s important to create content that people want in your market. And the best way to do this is to poll your audience. In this post, you’ll discover how to get information from your audience.

31 comments Read More Here →