After picking a niche, choosing a domain name is the biggest hurdle for most online entrepreneurs.
Often you wonder:
“Should I pick a unique name or should I use a keyword?”
The domain name you select can have a long-term impact on a website – especially if your goal is to build an Authority Internet Business.
In this edition of the AIB case study, we’ll go over how to choose a domain name. Specifically I’ll talk about the two primary strategies you can use:
The first option is to select a web address that’s short and easy to remember.
Think of sites like Facebook, Google, and Twitter. At one point, these were nonsense words that nobody ever used. Now they’re part of popular conversations and have even become verbs that people regularly use (i.e., “I’ll Facebook you” or “Let me Google it”).
There are a few advantages of picking a branded name:
- It’s easy to remember: Some people might not initially be interested in your website. But they might come back if your content is good and you have an address that sticks out. This can help generate repeat traffic.
- It’s great for audio and video content: A great way to drive traffic to a website is through audio and video content. The problem is people have to remember your web address. Use something simple and people can easily find your website.
- It’s simple to register: Most “keyword-rich” domains have already been registered. By picking a unique name, you’re more likely to find a site that hasn’t already been taken.
Branding is an important part of building a lasting business. By picking an easy-to-remember URL, your website will stick out in the minds of potential visitors.
An alternative is to pick a domain that emphasizes a high-traffic keyword.
The primary advantage of this strategy is you’ll get more organic traffic. Since people use specific phrases to find information in search engines, you’ll get extra visitors if your site name ranks well for a specific phrase. This can be especially lucrative if the keyword gets thousands of exact searches each month.
So what should you pick – a branded or a keyword-rich domain name?
My answer is both.
You should choose a name with a high-traffic keyword, which can also be branded.
For DevelopGoodHabits.com, I used a website name that could generate search engine traffic. But it didn’t have a long, spammy sounding title that readers couldn’t remember.
First, I looked for a two-word phrase that had at least 5,000+ exact searches each month. So I used Google’s Keyword tool and entered phrases related to habit development – good habits, form habits, develop habits, stop habits, eliminate habits and great habits.
Here is a screen shot of the searches that I did:
There were two results that stood out:
- Bad habits (8,100 exact searches)
- Good habits (6,600 exact searches)
While the “bad habits” keyword has more searches each month, I decided that it’s better to focus on the positive aspects of habit development, rather than the negative. (Frankly, I’d rather create content that focuses on improving your life, instead of talking about all the “bad” things).
From the list of two-word searches, I determined that “good habits” should be in the title.
What I also noticed was the phrase “develop good habits”. While it only had 46 exact searches, it did have 1,900 broad searches. Potentially this could lead to a little bit of extra traffic every month.
Seeing this keyword result, I hopped over to Name.com and was surprised that this domain name was still available.
Now, you could make the argument that DevelopGoodHabits.com is a keyword-rich domain instead of a branded address.
I guess it all comes down to semantics. Even though it has a keyword-benefit, I love this web address because it’s a specific outcome that I hope my readers will get from the website.
If a person takes consistent action, they could develop many good habits in their life. I believe that habit development is a lifelong activity, so the URL ties into the mindset that it’s an ongoing process.
Moreover, I consistently use the DGH acronym in the blog posts. The idea here is I’ll create a brand that’s easy for visitors to remember.
Picking a domain name is like starting a long-term relationship. You want to create a great first impression and stand out from everyone else. That’s why I recommend you spend time finding a name that catches people’s attention.
You can get started with this three-step strategy:
Step #1: Find a Two-Word (or Three-Word) Phrase
Use Google’s Keyword tool to find a phrase that gets at least 5,000 exact phrases per month. This should fit your target market and be an outcome that is desired by your target audience.
Step #2: Pick an Action Modifier
Think of an additional prefix or suffix that adds a modifier to this two-word phrase. Again, try to find a word that matches the goal of your audience. You can use different websites like Name Boy, Dotomator and Bustaname to create unique sounding names.
Step 3 – Create a Consistency in Your Brand
Use your web address and initials while communicating with your audience. Mention it in your blog posts, about page, multimedia content and anywhere else you can. The key here is to create a consistency in your brand where people can remember this address.
It doesn’t take long to register a domain name. But it’s a step that will have a lasting impact on the success of your authority business. So carefully follow these three-steps to choose a keyword-rich name that stands out.Take Action. Get Results.
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