You will have things go wrong as an affiliate marketer.
Life does not always go the way we want or expect. Disappointment is a part of life.
Because of this, dealing with disappointment, is one of the best things you can learn as you’re building an Internet business.
Disappointment comes in many shapes and sizes. There are minor disappointments, such as no one responds to a great blog post you spent hours writing. And there major disappointments, like Google de-lists your primary website.
Disappointment leads to fear and anxiety. It is difficult to be rational and make good choices when you are mired in fear and anxiety. Some people will allow disappointment to crush or cripple them. They will allow the fear and anxiety of disappointment to beat them.
But it doesn’t have to be that way.
Here are some steps that will hopefully help you to deal with disappointment…
The first step is to pull back. Do something you enjoy and are good at in life. Take a nice jog through the park. Go watch a positive and uplifting movie. Read a good book. Play a game. Do whatever you enjoy in life!
Before you can deal with the anxiety and fear of disappointment, you will need to get your mind in a slightly better place. You need to revitalize and prepare yourself to face the problem.
Sometimes the disappointment stems from unreal expectations. If you just started a new affiliate business and had begun to imagine the fabulous life of the rich and famous only to be crushed when you numbers don’t hit… well… get over it.
It is my opinion that dreams are a bad thing. It is fine to have a lofty goals and ambitions. I plan on someday being a millionaire. I plan on traveling all around the globe. I plan on having a happy and content family.
But, for me, these are not “dreams”. They are not some idyllic fantasy that will magically happen. They are things I plan on making happen, and things I constantly work to bring about.
My plans may not work out. When they do not, I have to deal with the disappointment. But there are plans for everything I want and I work to make these things happen.
So before you move on and deal with the issue of disappointment you have to take an honest look at the issue. Was your goal realistic? If not, then the question may really be, “How can you MAKE that goal BECOME realistic”
Sometimes you truly can’t do anything about disappointment. It may really come from completely outside sources.
Your business partner may cheat you out of money. Commission checks you are expecting may never arrive. Your account may get deleted for some arbitrary reason.
“Stuff,”after all, happens.
You cannot go through life planning for these types of things. Sometimes it really is not your fault and you simply have to have the courage to get on with your life.
But you still need to see if there are any lessons to be learned
Chances are that in all of these issues, there was little you could do to prevent them, but there may still be some positive takeaway to ensure that these never happen again.
What went wrong? You need to dispassionately face the issues. Could you have avoided the problem? Can you minimize the impact? What can you do to prevent the same thing from happening again?
This is not a time to Ostrich. Face the issue with honesty and integrity. There is nothing wrong with having a disappointment, whether the fault is yours or others. The important part is the lesson you take away.
Let’s have a concrete example here. As an internet marketer I have quite a few websites. Some do well, others don’t. Not too long ago, I had a new website that showed a lot of promise. It was gaining rank quickly and was just starting to turn a profit.
Then one day I woke up and the site was delisted by Google. All that time, energy, work, money and plans working on it were basically shot.
Now it is easy to rant and rave, say I did nothing wrong and lay all the blame at the feet of the Big G. While to some extent all those things are true they do nothing positive.
The only answer is to critically go over my own steps. Where did I go wrong? What could I do differently and better? Can I do anything to fix it?
The first thing I did was read everything I could about my specific issue. Then I analyzed everything I had done. Then I wrote an action plan to ensure I would never again have the same problem.
In my case there was no way to rectify the problem. But if there is a way to fix the disappointment, this plan will also need to deal with that. The important points for facing the issue is that you do so honestly and you actually write down specific goals and actions. Not just “think about it”, or “I will do better next time” but take pen to paper or finger to keyboard and make a plan on “HOW” you will do better.
If you ask anyone who has achieved any measurable degree of success in almost any field if they had any failure along the way chances are you will unleash a storm of personal failure stories.
I know I have had MORE than my share of personal failure and disappointment.
- Steve Jobs was fired from the company he created; returning years later to rescue it from the brink of bankruptcy.
- Albert Einstein failed his first college exam.
- JK Rowling was a divorced mom living on welfare when she wrote Harry Potter.
The list goes on and on.
Everyone gets knocked on their butt by life a time or two. The important part is not whether you face disappointment and failure, but how you deal with it after the fact that separates those who achieve their goals and desires from those who go through life talking about, “what could have been if it wasn’t for….”
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