Recently, Glen of ViperChill.com wrote about a concept called Email Blogging. (You’ll definitely want to read this one.)
The idea of email blogging is pretty simple. You combine email marketing with blogging to get the best of both worlds.
You’re still providing great content. But you’re doing it in a systematic way that benefits your readers while generating income.
Now, I’m not going to rehash what Glen’s written. So again, I recommend checking out his post to learn more about this technique.
What I am going to do is list a few advantages/disadvantages about email blogging and then get YOUR opinion on this topic…
There are two major positives about this technique:
#1 – Email Blogging is Profitable
I know from personal experience that email marketing is one of the best ways to generate Internet income. It’s what I’ve successfully used for the last five years.
Obviously, Email Blogging is different than Email Marketing. You giving away more free content with email blogging. But ultimately the same principles apply:
Really, the only difference between the two is with email blogging you’re providing a lot more education. But you’re wrapping it around promotional stuff that makes you money.
#2 – Regular Blogging is Time Consuming
Sometimes blogging can really suck. You spend a lot of time on activities like:
- Creating top-notch content
- Commenting on other blogs
- Responding to comments you get
- Networking through social media
- Answering personal emails
- Tweaking and testing your blog
It’s been my experience that blogging can be a huge “time suck.” And it’s definitely not passive income.
With email blogging, you’re still creating great content. But it’s done in a streamlined manner where subscribers receive blog posts in the order you determine.
So let’s say you have a 10 week sequence of articles. You really won’t have worry about creating new content until the 11th week (and beyond.) This saves time because you’re not required to come up with new article ideas every two or three days.
Glen mentioned a few disadvantages in his post. But I see a few major ones he didn’t discuss:
#1 – You Lose Interactivity
Yeah, for a couple of years I made money with email marketing. The problem is I never felt connected to anyone online. I simply ran an email list and promoted my affiliate site. That’s it!
On the other hand, I’ve made a lot of connections in the last year or so of blogging. I consider many of the people I’ve *met* online to be friends. Yes, we’ve never met in person. But I feel like they would be there for me if I ever needed help.
I think you’d lose some of the interactivity with email blogging. It’s hard to make connections when all you’re doing is sending email to people.
#2 – Not Everyone will Be Interested in Your Topic
Most bloggers publish a variety of content every month. For instance, some of the things I regularly discuss are:
- Affiliate marketing
- Productivity and time management
- Info product creation
- Internet marketing techniques
In my opinion, it’s a lot harder to discuss multiple topics with email blogging. If you have a list about affiliate marketing then most of the content will be about affiliate marketing.
The problem is talking about one subject will alienate some of your audience. Frankly some won’t care about what you’re discussing. And it’s way too easy for them hit the unsubscribe link.
Ultimately I think email blogging is a great idea…But I’m not ready to ditch my blog.
What I am thinking about is putting a different spin on this idea. Basically you’d use email to promote a series of blog posts related to a specific subject:
For instance, let’s say you’re a “running guru.” You might have a have a sequence like this:
- Email 1 points to a post that shows how to start running
- Email 2 points to a post that provides stretching tips
- Email 3 points to a post that details a 5K training plan
- Email 4 points to a post that talks about a recent marathon experience
- Email 5 points to a post that promotes an marathon training product
- Email 6 points to a post that shows how this product helped you cut 10 minutes off your marathon time
- Etc., etc.
You’re still providing regular content on a blog. But you’re also leveraging the power of your old posts. Even better – It’s done in a step-by-step format where your content is helping people achieve a specific goal.
Overall, I think email blogging is a great idea. Done correctly, you can make a lot of money while eliminating some of the regular blogging hassles.
Now I’m interested in what you think. Would you ever try email blogging? If so, would you ditch your regular blog or try doing both?
Respond below and let me know your thoughts…Take Action. Get Results.