I want to talk about something that’s always annoyed me. In fact, sometimes it really pisses me off.
Whenever I meet someone and talk about my Internet business, I often get the “It must be nice to work at home and lounge around” comment. Recently I even had a person say that there is NO way I could replicate my success if I was forced to work a full-time job and earn an income from the internet at the same time.
Holy sh*t, this comment angered me!
I actually had someone tell me that a successful online business is NOT possible for anyone who works full-time.
So today I’m going to throw down the gauntlet!
This post contains the secrets to making a full-time income from the internet even if you have that regular 9 to 5 job. As I wrote it, I imagined what it would be like if I only had ten to twenty hours a week to focus on my Internet business. The result is I’ve included only the absolute critical steps to your success. I’ve eliminated all the crap and left you with the bare essentials for creating a full-time income.
Okay, let’s jump into it…
Start By Building an Email List
I have a feeling when I die what’s going to be written on my tombstone is “Build an Email List!”
Well, actually, that’ll be in addition to “I Drank What?!?!?”
I know list building is a topic I’ve beaten to death on this blog. But there’s a reason for it! If you create a quality email list, you can make a full-time income even if you’re only working a few hours a week.
Example: For seven months I traveled through Europe; barely working more than fifteen hours a week. In actuality I spent about three hours on the stuff that made most of my money. I was able to do this because of the large email lists I’ve built in my niche market.
Email marketing works because YOU control the web traffic. Target a certain niche and use your list as a platform for talking about this topic. You make money by adding value to their lives while promoting products that make you money.
I know there are a thousand and one ways earn money on the internet. But you need to focus on getting the biggest bang for your buck! Don’t waste your time chasing after those small dollar amounts that aren’t worth your time. Instead build a list and connect with a core group of people who will be interested in your offers.
“Provide Quality Information” The secret to email marketing is giving quality before asking anything in return. Each email should contain valuable content….even if it’s making you money. Write helpful articles. Give links to video and audio. Redirect people to a helpful post on your blog.
Bottom line. Make your email stand apart from anything that’s in your market.
Offer a Kick-Ass Lead Magnet
Oh yeah, I forgot to add another thing that’ll be written on my tombstone: “Offer a Lead Magnet.”
A responsive email list starts with your lead magnet offer. This is a valuable piece of content given away in exchange for a person’s name and email address.
“Make it Stand Out” Make the lead magnet ultra-specific and valuable. Since you don’t have a lot of time, I recommend focusing on what will truly help people in your niche. Give away the farm with this freebie. Make it light years ahead of what’s normally offered in your market.
Focus on the biggest problem that many people encounter. Then go out and create an extremely valuable piece of content that fixes it…for free!
Don’t waste a lot of time talking about the problem. Instead, jump right into the solution. Help them overcome this problem and they’ll become loyal list subscribers.
To speed things up, you can use a program like Camtasia and/or a video camera like the Kodak Zi8 to create a video that walks people through this solution. Many people love video. You increase the perceived value of your lead magnet by offering content in video form.
Focus on Cash Flow
Dedicate a large portion of your time towards income producing activities. You need to create content that’s specifically designed to make money. This can include a number of things:
- Writing Emails that promote affiliate products
- Designing hybrid affiliate pages that teach while preselling a product
- Creating an eBook that you sell for a premium price
- Offering a consulting service
- Recording audio/video content that promotes a premium item
This might sound over simplistic – You make money when you present an email list with an offer. That’s why it’s SUPER important to create content that’s specifically designed to earn income.
Promote Quality, Premium Products
I’m going to let you in on a little secret. It takes as much effort to promote a $10 eBook as it does a $100 (or $1000) product. Your time is valuable. Spend it promoting things that provide a nice chunk of change.
I’m not saying only promote high-ticket items. Just recommend a few products with a sizeable sales commission. Or at the very least, market products with an upsell option and/or recurring revenue. This makes it so much easier to earn a full-time income with a limited amount of time.
Get on your Soapbox (and STAY There)
You need one platform to speak with your audience. Not dozens. It’s easy to succumb to the temptation of trying different traffic methods. In reality, you only need one to create a full-time income.
Many full-time employees fail with Internet marketing because they lack focus. They’re told to try a bunch of different things and end up stretching themselves too thin. We’re now at a point where you can specialize in one traffic method to completely dominate a market.
For instance, here are a few platforms that make the perfect soapbox:
- Article Marketing
- Video Marketing
- Search Engine Optimization
There are many people who have built a full-time business from one of these techniques. So I know they work.
Sidebar: You probably noticed I didn’t include blogging. Personally, I don’t think blogging is a good platform for someone with limited time. To make this technique work, you need to dedicate a crazy amount of time on tasks that don’t add to your bottom line. That’s why I’d recommend the previous five platforms instead of this one. You might disagree with me. But try blogging for a year and you’ll see it’s not easy to earn a full-time income.
Start by experimenting with these traffic techniques. Measure each and see which provides the best return on your time. Then go large with this technique. Focus on just this site and learn everything you can about using it effectively. Your ultimate goal is to create a system where you’re driving hundreds, even thousands of people a day to your lead magnet.
Example 1: If you’re getting results with YouTube then become the “YouTube Master.” Promote the heck out of your video channel. Connect with others on this site. And do everything you can to get your videos in front of thousands of eyeballs.
Example 2: If you’re getting results with article marketing, then create a step-by-step system for creating ezine content. Dedicate your time to cranking out article after article that all point back to your squeeze page.
The same goes for other traffic techniques like podcasting, PPC, and search engine optimization. All have the potential for driving massive amounts of traffic. All you need to do is become an expert at this one particular technique.
Now, down the road you might want to diversify your traffic sources. However this shouldn’t be done till you’re getting great results from the first technique.
80/20 Your Entire Business
You have a lot on your plate. Between your full-time job, family obligations, and hobbies; there aren’t enough hours in the day. That’s why it’s important to never waste time.
As your business develops, it’s important to regularly do a 80/20 analysis. What’s 80/20? This is a technique where you identify those key areas that get the best results. It’s known that 80% of your results come from 20% of your efforts. My suggestion is to completely focus on those few tasks that generate the biggest return in your online business.
“Do an 80/20 analysis on a monthly basis.” Break down every single task and measure the results. You’ll find that some things work really well. Others are a complete waste of time. My advice is to eliminate/outsource the things that don’t produce measurable results. Then solely focus on the important stuff!
Track Everything. And I Mean EVERYTHING!
How do you know what’s working and what’s not?
The answer is tracking.
It’s absolutely critical to measure everything in your Internet business. This lets you know what’s working and more importantly, what’s not working.
Track your web traffic. Track your email marketing campaigns. Track your affiliate links. Track your opt-in rates. And track overall web stats.
These are all critical to indentifying what’s getting results in your online business.
Plus, take advantage of sites that have built in tracking. With email marketing, you should use Aweber because it lists a bunch of stats for your messages. You can easily measure the performance of every email and know what’s working with your list.
Another tool to use is Clickbank Tracking ID. I love Clickbank because you can track every affiliate promotion on an individual basis. All you do is attach a Tracking ID to each affiliate hoplink and you’ll know what’s making you money.
Use Automation/Outsourcing to Maximize Results
Your core genius activities must be the focus for your Internet business. These are the few things that you can do better than anyone else.
At first your core genius will be content creation. This is what separates you from other people in your market.
Eventually though, you’ll want to move towards managing your business. NOT doing the day-to-day stuff. You’ll still do some content creation. But the majority of your time should be invested in running your Internet business like a well-oiled machine.
Everything else should be automated and/or outsourced.
Example: We’ve discussed that YouTube is a great place to generate traffic. The trick though is to get that initial exposure to a core audience. This means automating the process of adding friends and getting people’s attention. Don’t do this yourself. You can use software to accomplish this. Or hire an outsourcer to handle what’s basically a lot of grunt work.
At first you might not have the money for automation and outsourcing. My suggestion is to reinvest the money you make back into your business. Honestly, this is way more important than any material possession you could buy. With automation and outsourcing you’re able to focus on the activities that’ll exponentially grow your Internet business.
Consume ONLY Relevant Information
Learning Internet marketing principles is an important activity. But don’t was a lot of your time on it. In fact, eliminate everything that’s not directly related to the next skill/tactic you’re implementing.
Example: Let’s talk about YouTube again. Only read things that help you improve your video marketing skills. Nothing else! That way you can learn something new and immediately apply it to your business.
What about everything else? If you’re worried about “losing” valuable information then I suggest using a Tickler File. This will contain everything else that might be important in the future. Then only visit it when it’s immediately applicable to what you’re presently doing.
Example: If you read something about Facebook, put that into a Tickler File. Only read this material when you’re ready to kick some butt with Facebook.
Be Ruthless with your Time
I’ve had more than one person accuse me of being too strict with my time. Well, I have a good reason for it! Mastering your time is the quickest way to produce measurable results with an Internet business. This is especially important if you’re only able to dedicate a few hours a day.
As I’ve said, the 80/20 rule should control all your Internet actions. Track every bit of time that’s spent on your business. Then consistently make improvements to this process. Your goal is to become 100% in the zone for ALL aspects of what you do online.
“Create time blocks.” Schedule time blocks for your Internet business. In fact, set an alarm that measure how long you work on each project.
Example: I give myself exactly an hour and a half each day to write my information product. Since my time is limited, I make sure I maximize it. This is a great way to be motivated when I’m not in the mood to write. Once that buzzer goes off, I immediately stop writing and move on to something else.
You don’t have to be as nutty like me. But it definitely helps!
Just remember that it’s not too hard to achieve success if you break tasks down into specific, measurable periods of time. As the management guru Peter Drucker once said, “What gets measured, gets managed.”
Time blocking is a great way to stay on track when most of your productivity is spent on “the other job.”
Attention: ALL Full-Time Employees
I’m not saying it’s easy to work full-time while building an online business.
You’ll be stressed. You’ll encounter a lot of obstacles. And maybe you’ll experience a few sleepless nights.
It will not be quick. It will not be simple. But it is possible to earn an income from the internet.
Hopefully this post can help.
The main point I want to make is you CAN create a full-time income by only working a few hours a day. The trick is to focus on activities that get great results and be a complete nut-job when it comes to how your time is spent.
I know you can do it and I wish you the best of luck!Take Action. Get Results.