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Get More Blog Traffic Blueprint [Week 7]

by Steve Scott | Join Him On Facebook

Welcome to the 7th week of the Get More Blog Traffic Blueprint.  This is a regular series that’s designed to get more traffic to your blog.

Today we’re going to look at what’s called a “blog lead generation diagram” and discover the two different places you should be driving traffic if you own a blog.  Let’s get started…

Blog Lead Generation Diagram

To start, take a look at this diagram:

Blog Lead Generation Diagram

(If you can’t see it, download the PDF version.)

Okay, this might seem a little confusing.  The important thing to notice are the two red blocks entitled: Lead Magnet and Your Blog.  In the next section, I’ll explain why you should be creating traffic for both of these sites.

Two Places to Drive Traffic

As you know, the best way to make money with blogging is to build an email list.  And the only way to build an email list is to offer a lead magnet.

You already know this.

But what you might not know is you can quickly increase opt-in rates by generating leads to an opt-in page instead of a blog.  Specifically some types of traffic work best with a lead magnet site.

Notice the two boxes in red.  Your goal is to create a network of traffic that’s pointed at one of these destinations.  Let me briefly discuss both:

Blog Traffic- Simply put, blog traffic is all about being awesome!  Visitors checking out your blog for the first time don’t know much about you.  Perhaps they came because of something they saw on Twitter or Facebook.  What you must FIRST do is convince them that you provide awesome MVP content on a regular basis.

Over a period of time, a steady diet of quality posts will turn a casual reader into a loyal email subscriber.

Lead Magnet Traffic- Other types of traffic work best with a lead magnet.  These are the people who’ve already “consumed your content” on another site and then go to a lead magnet site because you offer something for free.

Basically these visitors are already “presold” on the value you provide.  So instead of potentially losing a visitor on your blog, you’ll direct them to a lead magnet page to get their contact information.

Now that you know the difference between the two types of traffic, let’s find out how each works.

#1- Driving Traffic to a Blog

Promoting a blog is all about being social and providing great content.  Here are a few ways to do this…

Twitter- We’ll start with the obvious.  Twitter is a great way to tell people what’s going on in your life and provide links to the best content you’ve created.

In addition to sending traffic to a blog, use Twitter to direct people to additional content channels on places like Facebook, YouTube and sites where you’ve guest posted.  I recommend this technique because it’s hard to get noticed in the *noise* that’s found on Twitter.  You can quickly build up an audience on Facebook/YouTube by posting additional material that can’t be found anywhere else – Including your blog.

Facebook- Like Twitter, Facebook is about interacting with people in your niche.  The only *marketing* you should do on this site is to link to content you’ve created.  Otherwise, use Facebook as a way to network and get to know people.

YouTube- For me, 2011 is a going to be the year of video marketing!  With YouTube, you can create an avalanche of traffic by creating small videos that solve micro-problems in your niche.

This traffic method differs from others because you’ll be promoting both your blog AND your lead magnet page.  YouTube is an excellent way to give quality content while preselling your free report.  But you also want people to know about your blog.  So promote both sites in your videos.

Guest Posting- This traffic method is an excellent way to find a new audience.  Every blog has its own core group of readers.  Create great content with a guest post and you’ll get a lot of new visitors checking out your blog for the first time.

Blog Comments- Commenting on other people’s blogs is another way to hijack an audience.  This is especially true if you’re leaving thought-provoking remarks that get people’s attentions.

SEO- Create enough content and people will find you through the search engines.  The trick is to “hook” a visitor and get them coming back for more.  My advice is to create an enticing lead magnet and provide multiple sections on your blog for people to subscribe to an email list.

Social Bookmarks- Sites like Stumble Upon, Digg, and Delicious are another place to advertise your content.  These sites are a big popularity contest.  The more people that “vote” for your stuff, the more visitors you get.  Once again this comes down to creating great content and networking with like-minded bloggers.

#2- Driving Traffic to a Lead Magnet Site

I’m not sure why most people don’t talk about a lead magnet site.  But I’ve found it’s an incredible way to drive lots of traffic to a blog.  Here are a few ways to use one…

Pay Per Click (PPC)- PPC is the 800 pound gorilla of all the ways to drive traffic to a lead magnet site.  The goal here is to target niche related keyphrases and send this browsers directly to your free report.

If you’re smart you can quickly build a list with PPC.  On the other hand, you can also lose LOTS of money if you don’t know what you’re doing.

Article Marketing- Writing an ezine article is an excellent way to create interest for your personal brand.  Unfortunately most Internet marketers send traffic directly to a blog, not a lead magnet site.  With this technique I use a simple solution that can be found in my post about 11 article marketing lessons.

Web 2.0- Sites like HubPages, WordPress.com, Blogger, and Squidoo are great for promoting a lead magnet site.  Again, it’s important to post quality content on these sites.  This makes you stand out from the people who post generalized, crappy articles.

The good news is all you have to is recycle your web content.  I bet there are a lot of great articles on your blog that can be used as Web 2.0 articles.  Just lightly edit them and you’ll have another source of web traffic!

Affiliate Program- This is an advanced technique for many bloggers.  The idea here is to create a lead magnet that promotes a premium information product/eBook.  Affiliates drive traffic to this lead magnet because they want to make money.  In turn, you drive traffic back to a blog by offering quality content that persuades list subscribers to make a product purchase.

SEO- You probably noticed this is the 2nd time I mentioned SEO.  That’s because it’s important to use a lead magnet site as a web property that’s independent from your blog.  So you’ll want to create backlinks and target high traffic keywords in your niche.

Understanding the Big Picture

Okay…I know a lot of this has been covered in the last six lessons.  With that said, I think it’s important to understand the “big picture” of how all this web traffic relates to one another.  A lead magnet site is an excellent way to build a list while also recycling traffic back to your blog.

Well, we’ve covered a lot in this lesson.  But there’s a lot more to learn.  Specifically I’d like to point out the four crucial boxes on this diagram:

  • Lead Magnet (red box)
  • Your blox (red box)
  • Email Sequence (black box)
  • Offer (green box)

There are a few specific strategies that should be used with these four areas.  Get them right and you’ll have a successful blog that produces a nice income.

So instead of trying to cram too much information into your head, I’ll discuss this concept in next week’s lesson.

For today’s assignment just take a close look at this diagram.  In fact, save it to your desktop.  Then print it out and use it as a reference guide as you’re building traffic to your blog.

See you in seven days!

Take Action. Get Results.



{ 21 comments }

The Vizier

Hi Steve,

I love this useful article and the Blog Lead Generation Diagram (BLGD). The BLGD makes things so much simpler to understand how the flow of traffic goes. At a glance and with your prompts we can see that traffic is to be driven to our blog or a lead magnet site and it is important to know the difference in methods. I have downloaded the BLGD and will refer to it regularly.

I also found your tips on driving traffic to be most helpful. The method that intrigued me the most is youtube. I know that youtube is a great way to generate traffic because of all the views it can get. I would definitely be looking forward to see more of your videos and how you do it in 2011.

Thank you for sharing this article! :)

Irving the Vizier

Steve Scott

Irving,

glad you liked the info graphic! YouTube really is a great place to gain traffic. In my other niche I have a lot of YouTube videos that still send fairly continuous streams of traffic to my niche sites. I haven’t done much in the way of videos for the Steve Scott Site yet, but like I said that will be one of my huge pushes for 2011.

Videos bring in a completely different crowd so making videos out of your articles is perfectly feasible and a great way to get this extra fans.

Sam Australia

I have not had a great success on you tube perhaps I should also make 2011 the video marketing year. Last you tube series I uploaded I used a slide show uploader animoto. I am also going to get right into digg! Infact for you Steve Im going to dig this list Happy new year All

Steve Scott

Sam,

Glad you found it useful. Sorry to hear that you have not had decent results on youtube. I have never had anything go “viral” but I still manage to pull in a decent amount of views with all the videos I have made.

Give It another chance maybe…it could certainly be worth it.

Sam Australia

Never fear – My Iphone will catch something funny enough one day. ohh thats right Im still one of the suckers stuck on the blackberry – Happy new your guys

Adam Paudyal

Steve, the diagram makes it all crystal clear. I am going to download it after writing this comment.

One of the key things I noted from this post is on how to quickly increase the opt in rate by generating the lead into an opt in page instead of the blog. I also have huge plans for targeting videos from YouTube this coming year. I hope to read some of the video marketing techniques that you will be sharing with us Steve.

Happy new year to you brother.

Later on.

Steve Scott

Adam,

I will surely be including a lot of YouTube tips as I go over the next few months. I’ve done a fair share of YouTube videos and promotions in my other niche, I just haven’t done very many in this niche. I’m pretty sure that shouldn’t be much of a difference though.

Regardless I will be sharing what I find in the near future.

Patricia@lavenderuses

Hi Steve

Really enjoying this series. I am learning heaps and know that I will be implemting many of your suggestions in this post. Maybe not at the speed many will do but as I grasp each new concept (for me) I will be looking to get more traffic and hopefully more customers to my home business.

As always, thanks for sharing so generously Steve. Much appreciated. And here’s to continued success and for some of us the beginning of a successful business in 2011.

Patricia Perth Australia

Steve Scott

Patricia,

Glad you liked the post. I agree I am looking forward to having everyone who reads this site have a lot of success in 2011, hopefully helping each other to reach our goals. I think we can all take huge steps towards having successful businesses for 2011.

Have a wonderful New Year’s Eve, and a great and prosperous 2011.

John McNally@Blogging for Pleasure and Profit

I’m still stuck on commenting Steve, (this is #13) but I’m enjoying every moment of your course. 8)

I like the name ‘Lead Magnet’ but I’m not too sure what it is? I always thought it was easier to get traffic to a blog, because the search engines like them.

Is the Lead Magnet the same as a Squeeze Page for collecting eMail addresses? Sorry for all the questions, but I think the dreaded ‘Information Overload’ is starting to take effect. Maybe I just need a drink. :lol:

John

Steve Scott

John,
no problem. Glad to answer any questions. Basically a lead magnet is something that you give away for free to your visitors in hopes of getting them to sign up on squeeze page. it should be something tightly related to your niche and have some sort of value.

Generally lead magnets are often e-books, white papers or something of the sort. But it could also be a nice program or anything else that a visitor who as never before seen your site might be interested in enough to sign up for.

Some people will put up slightly rewritten PLR (public label rights) articles. I do not recommend this. I think a solid lead magnets should be something of definite value that you take a while to craft.

After all, a lead magnet will be something that will be many peoples first experience with you or your website. First impressions matter.

here are a couple articles lead magnets I have written that may give you a better idea on lead magnets:

http://www.stevescottsite.com/create-lead-magnet
http://www.stevescottsite.com/5-more-tips-for-the-creating-a-successful-lead-magnet

John McNally@Blogging for Pleasure and Profit

Thanks for this Steve. I must admit I was going to be lazy and use PLR stuff. Looks like I will have to think again…….Must work harder…..Must work harder…..

JimiJones@PersonalDevelopment

Hey Steve.

Very useful article, love the diagram and thanks for making it available. I’ve been working on parts of this and can hardly wait to complete it all. It just takes time, which is always in short supply. :-)

This series has been a really good one and I’m sure everyone appreciates you putting this together and offering it. I have a couple of outpost up already, need to spin some articles and keep them fresh.

Alex@Jocuri

Hi Steve, great scheme indeed. It may take a little time to figure out what everything is and figure out the role of everything but, in my opinion, once you understand everything is a great way to attract traffic. And as a plus you also build some backlinks while you do so.

A great way to bring target traffic is to use ppc, but you have monitor the traffic, what keywords are bringing the traffic and ROI. Also, a ppc campaign is a big money eater, and if your ROI isn’t good you can find yourself in a hole really fast.

So this is where my question comes in, what kind of PPC do you recommed between AdWords, Stumbleupon and Facebook?

Also, affiliate is way better then PPC because you don’t have to pay for the extra traffic their are sending you (which may convert later on)

Pete Carr

Hi Steve,
Great advice mate. Creating a lead capture is very important. (My next priority). You can create a squeeze page on a sub directory of your blog, so it is independent from the main blog, still using Wordpress so it is great for SEO and linking to.
Create a couple of link wheels around it and hey presto, Traffic.
Take care.
Pete

Steve Scott

Pete,
Yep, your system for creating a awesome backlinked landing page rocks. a mix of gaining authority from your site and independent link wheel authority. Certainly it will help get traffic quicker than any old page thrown up willy-nilly.

Alex@amazon niche sites

Really detailed post with some fantastic information about generating traffic. What I like is that the whole plan is based around the premise of a seperate opt in page – something I advocate not just for the reasons you suggest – but for the SEO based focus it can provide (although you did touch on this)

I only know what MVP is because Patricia told me LOL!

Definitely MVP material here mate.

Happy New Year btw (its 15 minutes away and I am here – oh the commitment LOL)

Steve Scott

Alex,

you are absolutely right there is also some distinct Seo advantages to a separate page. Although I make no claims of being a true Seo guru like yourself. Non-fact many reasons why having a separate page works far better than having everything on the same page.

I hope your new year is going swimmingly!

Amr Boghdady @ Learn German Online for Free

Great post Steve!
I’ve downloaded the PDF diagram for later reference.
I’m currently working on a lead capture page, that will offer subscribers a free e-book teaching essential tips for learning the German language, hope that will be good enough to attract people to subscribe :)

Steve Scott

Glad you like it Amr.

sounds like you have a pretty good plan for capturing readers using your German language landing page. Good luck to you.

John Kohl@get YouTube views

Very usefull info. Hit the nail on the head with the focus on great self promotion, content posting and social interaction. All keys to success for blogging. In process of setting up lead magnets for some clients.

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