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How to Increase Your Google Website Traffic by 30.01% [Traffic and Conversion #3]

by Steve Scott | Join Him On Facebook

How to Increase Google Ranking TrafficIt’s time for another update of Traffic and Conversion!

In this series, I list the specific tactics I use to increase web traffic to my Internet properties.

(Specifically I talk about what I’m currently doing to get more visitors to  SteveScottSite.com)

In the last month I’ve worked hard at improving my blog traffic.

And in this post I’ll show…

How to increase search engine traffic by 30.01% in a single month! < – – Re-Tweet this!

Before we get to that, let’s look at the overall traffic stats for November.

November Website Traffic Stats

First lets recap the stats from October:

  1. 19,517 Visits
  2. 78.43% Bounce Rate
  3. 1:35 Time on Site

So what happened in November?

Here’s a screenshot from the last month:

November Blog Traffic(Click to Enlarge)

There are three metrics I use to measure the “success” of my traffic building efforts.  Here’s how they did in November:

  1. 24,153 Visits (23.75% Increase)
  2. 81.27% Bounce Rate (3.62% Increase)
  3. 1:24 Time on Site (11.69% Decrease)

Once again, I’ve experienced a dramatic increase in web traffic. This means I’m seeing real results from the effort I’ve put into this site.


On the flip side, the “stickiness” of the site is getting worse.  My bounce rates are up and the time on site is down.

What I think happened was the extra traffic comes from people who aren’t specifically looking for the content that I provide.  So they quickly leave because they’re not getting what they want.

Now…I’m actually not that worried about these metrics. Why? Because I received traffic for 6,438 keywords and it’s impossible to optimize my pages for every single visitor:

November Total Keyword Website TrafficIn reality, there are only two things that concern me when it comes to the bounce rate or the time on site:

  1. Do my recent posts keep the interest of current readers?
  2. Do my “search engine optimized” posts attract the right kind of search results? (more on this later.)

So let’s start by answering the first question…

I published eight articles in November. Each one exceeded the 1:24 time on site average:

  1. 6 Eye Catching Graphics that ALL Blogs Need {Time on Page: 04:57}
  2. How to Increase Visitor “Time on Site” by 618% {Time on Page: 04:04}
  3. Email Blogging: What’s Your Opinion? {Time on Page: 05:54}
  4. Build My Rank Review – THE Best Way to Get Backlinks? {Time on Page: 06:28}
  5. Make Passive Income Online: 6 Strategies for Making Money on the Internet {Time on Page: 04:48}
  6. 10 Key Things I’ve Learned From 6 Months of Building Niche Sites {Time on Page: 05:06}
  7. How to Find Best Selling Products for an Amazon Site {Time on Page: 05:22}
  8. 119 Free Internet Marketing Tools to Grow YOUR Online Business or Blog {Time on Page: 07:15}

These stats show that my current articles keep the attention of regular readers.  Most of them get 3x the time on page than the rest of the articles on my blog.

Now let’s answer the question of: Do my “search engine optimized” posts attract the right kind of search results:

How I Increased Google Traffic by 30.01% in One Month

In November, I experienced an increase of search engine traffic by 30.01%:

Increase Google Search Engine Rankings

So how did I increase my search engine traffic?

It was a simple process:

  1. I targeted 20 (or so) blog posts and found a good keyword for each one
  2. I search engine optimized all of these articles
  3. I created a number of backlinks to each post and my main URL.

That’s search engine optimization 101.  And I’m sure you’re already familiar with how this works.

But…what most people don’t understand is the importance of having a Most Wanted Result (MWR) for each blog post.

The problem with search engine optimization is it’s easy to get overwhelmed by the process.  This is especially true if  you have 500+ posts (like me.)  That’s why you need to focus your attention on articles that increase blog conversation rates.

In a nutshell, I only optimize an old article if it increases one of these three things:

  1. Readership: Get more repeat blog readers
  2. List-Building: Get more people to subscribe to my newsletter
  3. Income Generation: Get more affiliate commissions or sales for my information product “Affiliate Marketing without the Bulls**t

With a blog, it’s easy to get lots of random search engine traffic.  These are people who come to your site and have no interest in your primary offer.  That’s why it’s important to have a game plan where you target blog posts that link to income producing content.

As an example, I recently used Market Samurai to identify the keyword phrases that relate to my blog. Here’s what I got:

Target Keyword Phrases

There’s a lot of traffic to be had with these keyword phrases. Some are exact matches of existing content.  Others can be loosely associated with stuff I’ve written in the past.

The important thing to note is each phrase directly relates to a paid offer or something that increases my readership.  Here are a few examples:

  • The start a new life keyword gets more than 100 visitors a day.  Right now I’m running a poll to see what searchers want.  Then I’m going to re-write this page so it makes money from an affiliate offer or gets more email subscriptions.
  • The free ebook downloads keyword gets a massive amount of traffic.  Some of these people are looking for free Nook, Kindle, or iPad eBooks.  But others might want free PDF downloads for their computer.  It’s not too hard to take advantage of this traffic.  All I have to do is write an “Internet Lifestyle Manifesto” ebook and I’ll convert a lot of this traffic.
  • The how to earn money online keyword is another biggie.  If I can increase my ranking for this phrase I’ll get more subscribers to my email list.

Like I said, it’s important to have a game plan for each blog post.  That way you’ll know if your optimization efforts are working!    It takes time to increase your rankings in Google.  So that’s why I recommend you focus on the  posts that add to your bottom line!

Okay…we’ve talked about my game plan.  Here are the rankings I currently have for these keywords:

Current Website Search Engine Rankings

These results aren’t that earth-shattering.  I’m getting traffic from these keywords, but it’s a slow upward climb.  Hopefully I’ll have more to report in a future update to this series.

How to Increase YOUR Google Traffic

My formula for increasing rankings in Google is a simple three step process:

Step #1 – Pick the Best Blog Posts

First, you need to figure out what to target. My suggestion is to identify those blog posts that directly relate to one of these three areas:

  1. Increasing Readership (ie: Target the posts that provide the best content to readers in your market.)
  2. Getting More Subscribers (ie: Target the posts that subtly “push” your email list.)
  3. Generating Income (ie: Target the posts that recommend a premium offer or affiliate product.)

My advice is to start with ten articles that fit one of those three categories. It’s easy to get overwhelmed with SEO.  So that’s why I suggest concentrating on ten posts.

Step #2 – Re-Optimize the Blog Posts

Next, it’s important to target a specific keyword phrase for each blog post.

That means you’ll have to figure out what phrases people use to find information in your market.

You can use two different tools to do research. The first is the Google Keyword External site which gives the search volume for each phrase. The other option is the Market Samurai tool which gives in-depth information like the competition and profitability of each keyword.  I prefer Market Samurai.  But it costs money, so feel free to stick with Google External if you have limited funds.

Once you’ve completed keyword research, you’ll have to “re-optimize” each blog post.

You do this by inserting the keyword phrase into a few places:

  • In the title
  • In the description tag
  • In the image URLS, descriptions, and alt tags
  • Within the text of the post (You only have to add the phrase a few times)

This was a major oversimplification of search engine optimization.  All you really need to do is make sure each article emphasizes a keyword phrase that people use to find information in your market.

Step #3 – Get Backlinks to Your Blog Posts

Finally we come to the “off-page” factors.  Ultimately the best way to increase search engine rankings is to get a high number of quality backlinks to each article.  The trick here is to  do this without getting penalized by Google.  This is a tricky strategy that many people get wrong.

That’s why…

…I’ve decided to write an in-depth blog post that details “white hat SEO” strategies you can use to improve your blog.  Frankly, there is a lot that you can do to get more traffic from Google.  But this process has a lot of potential landmines.  So look for a follow-up to this post in the next few weeks.

Till then, I’d like to hear your thoughts.  Feel free to leave a comment (or question) in the section below.

Web traffic is something we all want.  So I’d love to see what YOU do to promote your websites…

Take Action. Get Results.



{ 64 comments }

jim syyap

I am looking to improve my site’s SEO. These are really helpful information. Thank you for sharing!

Steve Scott

Thanks Jim,

Glad you liked it and hope the information gives your site a lift.

Arjun Rai

Hi Steve, I am already using some google techniques for marketing but still did’t understand how they judge the page ranking, recently they have changed their calculation method of page ranking which effected a lot to all sites.

Steve Scott

Arjun,

Not sure if you are talking about Google Page rank or Search results.

Google Pagerank is a constantly evolving process. The exact computation is so complex and changes daily that I understand that even engineers who work on it do not understand every little bit of it.

But through trial and error we can get the major points. (who really cares if something is .0000000013% more effective).

But pagerank itself is only PART of the equation for search results…and one that is (from what I understand) decreasing in importance.

Relevance, and specifically relevant anchor text keywords are much more important.

If you don’t have a grasp of the minutia (which does change frequently anyhow) your best bet is to figure out what google is looking for in a general sense and try to give them that

Good content, fairly deep content, content that matches inbound links for source of data and a relvancy to inbound anchor texts

Raj

The over-simplification of SEO keyword factors is perhaps sufficient? Nice article, it gives a good idea of keyword optimization for new bloggers. I am waiting to read the white hat SEO post. Personally I feel that there is not much difference between the colors, though.

Steve Scott

Well, what some people consider “grey” can certainly be interchangable with whit hat. A lot of times those can be a game of degrees.

But black hat… well that can really work..but runs the potential of your site being (perhaps rightfully) slammed by Google, so really not worth any temporary boost in my book.

Sandy

Excellent post! These posts are some of the most detailed and well written I have come across. I am looking forward to the white hat seo article.

Steve Scott

Thanks Sandy,

Hopefully it will be worth the wait! 😉

paul wolfe

Hey Steve

Looking forward to the next article on white hat SEO.

To answer your question: what do you do to promote your website via SEO:

1. One Spoon. I write a post. Try and create a keyword reach headline. Fill in the tags and categories. And that’s about it. (What’s interesting though is I seem to have reached some kind of tipping point and over the last month my Alexa ranking – rough guide I know – has slowly crept up from 120,000 to 95,000 or so.

2. My bass guitar site. Back in the day I built a ton of links for this site…but these days I don’t go out of the way to build that many. But I publish a new video every week and syndicate that to a bunch of places…and that automatically builds a number of new links each week.

One tip to share from my bass site: got this from a guy in a paid forum where I’m a member. If you have lots of pages on your website – like HERE, you have 500 pages – then change the name of your home page from ‘Home’ to your main money keyword and have an internal anchor text link on every page going to your home page. That will build 500 links overnight….and Google likes internal links too.

HTH.

Paul

Steve Scott

Paul,

For Authority sites #1 is often sufficient for a start. I do more than that for each post… but not a “ton” more than that.

I think down the road you might want to highlight a few specific ones like outlined here. Perhaps it is just me but I was finding that level (plus commenting of course) got me to 20-30 Google ranking for a lot of keywords. Decent, but it does take additional effort to get to that first page (where the majority of that “stranger” traffic comes from)

#2 I think there is a tipping point, at a certain point you don’t need to really promote anything, your existing network is more than strong enough to do it for your. I have a tough time believing Darren Rowse worries about backlinking or commenting. Once you get that strong network in place (like your bass guitar site) it is FINALLY just a matter of creating that great content…it will get found.

You are totally right, having an aptly named “home” tab gives you a niche internal link on every page. Definitely a nice little boost. I have heard of this before, but haven’t done anything about it. It is one of those things that on one hand you get SEO benefits, but it also brings a lack of clarity for someone who has never been to the site.

Francoise

Great list Steve! This steps are really easy to apply and understand. I think this would be the way how to connect with traffic using Google.

Cristina Ansbjerg

Hi Steve,
Looking forward to the white hat SEO tips.

Just one question. I’ve heard many times (and experienced myself once lately) that when you make changes in your old posts Google doesn’t like and sends you back down the rankings.

Have you experienced it?

Steve Scott

Not really. But so far the changes I make are not sweeping. I can see where a complete rewrite of an article might cause a temporary drop, but if the article is stronger for SEO purposes it should ultimately bounce back, you have a “fresher” update, with better internal SEO and the inbound links don’t go away.

All that being said i am a little bit careful to not make sweeping changes.

Often it is just a matter of changing the phrasing on a few lines and perhaps picture alt tags. I doubt it would be viewed as more than 5-10% different.

I think where some people might get into trouble is having an informational article and basically replacing it with text that is just disguised ads once it ranks. I see how this could (and should) crash the rankings

Tushar

Good detailed analysis this is. I am really impressed by the stats.
And i like it when you said that you cant optimize pages for every single person. We need to look at the readers as a whole and not in parts.

Steve Scott

Tushar,

For sure!

WHile every reader is important, you can only deal with them as a whole or units, because it would simply ever be practical otherwise.

Laur

These are really-really great results, more than 6000 keywords. Wondering are these statistics for the same site I am commnting now?

Best regards,

Laur

Steve Scott

Laur,

Yes, these are all just this site stats. None of the niche site stuff mixed in here.

Gaurang

Hats off to you for writing such a great post. You covered each and every minute details while writing this article. And now I understood the key factor is the optimization not just increasing the number of blog posts.

Duy

LOL Steve, your last paragraph is like talking directly to me 😀

But first, congrats on your achievements! 30% increase in search engine traffic is really a big deal. And I know it requires hard work and a structured plan. You’re right about the MWR. It’s the main reason why we create that content. Other posts might be less-optimized but with posts that affect directly to the bottom line, they need “special treatments.”

Now I’m so excited to know that you will share with your readers how you do “white hat” SEO to avoid those landmines! Looking forward to that post man 😀 All the best!

Steve Scott

Thanks Duy,

Yeah I was pretty happy with 30% for the month. Hope it keeps up! 🙂

I spent a long time “just doing it” with posts (of course some seo…but nothing special) it is more than time enough to give those special posts special treatment.

Grady Pruitt

One thing I know I could do better is optimizing a page and writing content for things that I’m trying to promote. It’s something I plan on doing a better job of, especially once I get one or 2 Things in Place on my site. I look forward to seeing your methods for generating traffic. More than anything else, I think that’s why need the most work at the moment. Thanks for sharing and I look forward to the follow-up message.

Steve Scott

Grady,

I think building traffic is one of the biggies for us all. From the newest blogger to the A lister. Chances are anyone who is not “growing” is going the other way, and with MORE content out there every time you post, that shouldn’t happen on a monthly average. (day-to-day is always up and down).

Hopefully there will be a few great tips to help you out. (although some, like blog commenting i am sure you know….still one of the most effective ways)

shenoyjoseph

I followed all above steps mentioned by Steve. trageting the exact keywords will definitely improve the search engine traffic.

Steve Scott

For sure! Thanks for dropping by and commenting!

Adam Paudyal

Wow Steve,

24 000+ visits is one great metric. You totally blow me away every time I land on your site.

I am definitely bookmarking this post. What you have talked about here are true gems that I need to use in my own blogging endeavor.

Plus, can’t wait to read the sequel.

Have a good one brother!

Steve Scott

Thanks Adam!,

Glad you liked the post and hopefully the sequel will give some god information

Luigi

Wow, I hope I can do the same with my own blogs.
I look forward to reading the White hat SEO post you are planning: it’s pretty hard to find good backlinks after Google Panda.
As far as the re-optimization of main blogposts is concerned, I do the same: I do not change texts over, I simply add some keyword here and there and I improve, if necessary, the keyword density. I get some link and that’s it! It works, most of the times!

Steve Scott

Yeah,

Google Panda has made all of the mass backlinking stratgeies to be a lot less attractive.

SOMe things like Article marketing still work…they just do not have the positive effect they once did. PArt of that is also the proliferation. As more and more people do this stuff and rank more and more material it becomes harder than ever to actually get the ranks.

James Hussey

Great systematic breakdown of what works and why – especially helpful showing the direct relationship between traffic and how you’ve achieved those numbers.

It’s pretty simple, really, once you start ‘doing’ the tasks needed: on-page and off-page SEO I mean.

Steve Scott

James,

Yup we all know organic traffic is a major driver of total traffic (not the only one…but major)

There may not be time to do excessive amount so off page SEO on each and every article but it is well worth it to for people to put the effort in on an article by article basis over a period of time.

Justin

Awesome results Steve, Thanks for sharing and giving me more ways to increase traffic to my site. 🙂

Do you use StumbleUpon to get traffic too?

Steve Scott

Justin,

Yes, I stumble every article. Some “hit”; some don’t.

As you have probably heard, I have mixed feelings on SU.

ON one hand traffic is traffic, and I don’t mind getting lucky on SU and getting an extra 600 hits in a night. But on the other hand those hits are almost always unfocused and result in something like 90% + bounce rate. So I don’t stress and work at getting the higher #’s consistenly, I am just happy to stumble every post and if it hits- it hits.

Susan

The way people talk about SEO as the “be all, end all” solution to getting traffic I thought my affiliate product review post would do gang-buster business…boy was I surprised! My post got ranked for a couple of keywords at #4 and #5 for “affiliate blog empire” (the product name) and “affiliate blog empire review” (the actual review). I’ve only gotten 15 visitors so far, and I was wondering what the problem was, and then it dawned on me that, being this isn’t a big launch and doesn’t have a lot of publicity, no one’s heard of it!
Do you have any suggestions as to where I go with this now? It never occurred to me that even with ranking on the first page of Google for the product name, people have to know about it too…I feel so dumb! Should I leave the post up or take it down and forget all about it?
I also noticed that after doing a ton of back linking, I’ve only got 2 links to the page…very disappointing!
Thanks for reading this…
Susan

James Pruitt

hey Susan, don’t feel bad. First of all, great job getting page 1 listings. that is a huge accomplishment. now, you need to keep working to get up higher.. 80% of the traffic wont go past #3 so you need to land one of those first 3 spots.

also, start looking at the reaction to your listing. Use Google Webmaster tools to look at impressions vs clicks. having a high impression but low click rate means a lot of people see your listing but don’t see it as a valuable resource. Compare your description and title to the others showing up, and try to tweak your copy. remember the meta description and title should be sales copy. you have to sell them on clicking to your site before you can sell them on buying the product.

once you get a higher ranking and click through rate to your site, then you have to look at how relevant the page is. using Google analytics and Clickbank tracking IDs you can track how many people are viewing your review and how many of them go to the merchant.

What are you doing to encourage the sale? one thing I like to do with my reviews is pick out a negative side of the product. this makes your reviews read more legitimate than just high praises and an affiliate link. What I do is bring up a negative aspect of the product, and create a bonus that covers that negative aspect.

doing this can help increase conversions and if you require an opt in for the bonus, you can also build a list of proven buyers this way.
Getting the listings is a great job, but you have to keep testing, tracking and tweaking things to get optimum conversions.

Susan

Thank you for your suggestions James! I will definitely act on all of them. 🙂
Susan

Steve Scott

Susan,

Like James said, First off ranking anything on page one is good, so congratulations. I agree with what he has to say. Tweak your description (make sure to to to get some attractive keywords in the description like, “Affiliate Blog Empire information” and work on getting it higher in the rankings. 1-3 do take up a large bulk of the hits.

A couple of things. You say you only have two links…but where are you seeing this? A lot of third party backlinking places (like majestic SEO, that market samurai uses) are slower to find your backlinks- and may NEVER find all the ones that Google does. The proof is in the bottom line: how your site ranks.

Now for the lackadaisical traffic I would do a couple of things. You are right, your keywords themselves may never generate a ton of traffic until people start hearing about the product. But if/when they do, you are well positioned. SO might as well keep it up.

But I would ALSO try to rank an alternate set of keywords. something like “best affiliate training courses” (I grabbed that from your first paragraph on the product…I have no clue about competition or traffic for that keyphrase)

Finally, you may not -really- be on page one yet. Google is a smart cookie and when they see you looking at a site they rank it higher in your google search results. You should check your rank using the Scroogle website or a third party program like market Samurai.

Out of curiousity I just checked how you would rank for ME on Google and I got #15 and #13 for those keywords. You are in the ballpark (it could even be drop since yesterday) but traffic does dramatically improve on that first page.

Hopefully between what James said and this you will have some great ideas to move forward. Keep plugging away!

Rob Cubbon

Excellent post, as always Steve. It’s prompted me to think a little about how I can utilize some old posts and give them a bit of a bump on-site and off-site and see what happens. I’ve been having fun with the Google Keyword Tool and SEObook Rank Checker trying to work out what to target.

“I’ve decided to write an in-depth blog post that details “white hat SEO” strategies you can use to improve your blog.” – when are we getting this Christmas present??? Not that I’m being impatient 🙂

Steve Scott

Thanks Rob,

You have a lot of great posts that are very informative, so it is just a matter of helping more people to find them. Sometimes those “little bumps” can do the trick.

Leif Martinez

Sweet post! I will have to do some home work this evening and make sure we are applying your techniques! Thanks for the great SEO tips!

Leif

Ming Jong Tey

Well said Steve,

It is a great effort to get traffic via thousands of keywords! Also, for your BMR post, you manage to rank at 15th within such a short period of time. Well done! Do you use BMR to promote the post? As I read about the policy, they mentioned you might not allow to promote BMR with their service… Just curious…

Cheers,
Ming

Steve Scott

Ming,

Part of the thousand of keywords that bring traffic here is just the fact that I write A TON, so there are a ton of ways for people to stumble upon this site with wierd and specific searches. I think anyone who writes anough will begin to see a ton of traffic that incredibly varied.

As for BMR. You are right. They are pretty plain that you are NOT to use BMR to promote BMR; so I don’t. That got ranked the old fashioned way. Sweat equity (and obviously still needs more to reach top ten).

I had my brother make a Squidoo lens, a hubpages page, ezinearticles article and a few more web 2.0 type properties and point them at the BMR article. That plus a little bit of social bookmarking (and a few internal links here), have gotten me pretty far on that one. Of course, if I DID use BMR, I am sure I could be ranking #4 or #5 for that term. But it is what it is.

Andy

Slightly OT I know, but I’m curious as to why BMR would not want you to get backlinks using the very tool itself. Call me cynical, but that suggests to me that they are worried about the legitimacy/ethicality of their product and don’t want to get backlinks that way. Or perhaps if every affiliate used it and it’s (supposedly) so successful that they’d be blacklisted by SEs by getting too many inbound links all in one go?

Steve Scott

Andy,

You are cynical. LOL . Actually I usually take cynical looks at things like that too. It is possible you could be right. I actually didn’t think of it that way. My thinking was that they probably have a few ranked positions and do not someone using the system to rank and grab commissions from sales. (they do have the #1 ranked spot for their own product..You would think that is easy…but it often is not the case)

Bu you make some valid points. It -could- certainly be like you say. The only thing I can say is that my personal experience with it hasn’t resulted in any blacklisting and compared to most systems it seems like it should be comparatively harmless in googles eyes, since it IS all original content and not spun/duplicate crap.

Adrienne

As always Steve, thanks so much for sharing this with us and for being so open.

I know I don’t do a very good job of targeting specific keywords. But I can’t complain about the traffic I receive on my blog or the time they are sticking around either. The average time they stay on my site is over 3 minutes so I’m very happy with that. I’m also getting new sign ups to my list everyday as well. Now that’s what I’m talking about.

I can always learn from you Steve so I appreciate you sharing this with us. I need to start targeting more keywords but sometimes I just want to write about what I want to write about. I keep my fingers crossed my readers will enjoy it too. Not the way you run a successful blog, I know, but so far so good.

~Adrienne

Steve Scott

Adrienne,

I can’t say I have always been the best at really targeting old articles. The good thing about it is that those articles are always there. When you are ready to optimize a few old ones they are ready to go for you.

As long as your bottom line is moving the right way (which yours is obviously) there is never a need to worry! 🙂

satrap

Hey Steve,

I am very encouraged and happy that you are doing this. I started doing the exact same thing since last month. Basically I am going back and optimizing all of my old posts. But, since I have over 300 posts, I picked a few to focus more of my efforts towards them since I believe those pages are the one that going to make a change in over all traffic of the site.

And I can see little by little things are improving. In some case, all I had to do was just optimize an old title and url, add an image with the keyword as alt text, add keyword in the right places in the post and bam, within a few days, the post was ranking on 1st page for that keyword.

Steve Scott

Satrap,

Rock on! SOunds like you are having a good effect from the same thing. It is funny how much those little tweaks can help and a bump from #12 in search results to #7 is pretty huge. (and puts you in line for that golden 1,2,3)

Matt Kinsella

Good info. I have just started this week to try and increase the ranking of a particular blog post of mine and see how I get on before trying it with others so it was great to find what you have written here. I am now at the point of trying to build links to that post so I am looking forward to your next post.

ralph

Steve,
That was a very clear post making it clear what to do, why and showing results from your efforts. All that’s necessary is for me to do it,

Beth

Hi Steve

You’re doing great with your amount of uniques at over 24,000 a month. I am also interested in improving SEO on several sites I have and have been looking at backlinking, the right way to do it, avoiding penalties etc. You mention getting ‘quality’ backlinks? What type of links would you consider ‘quality’ links to be?

Steve Scott

Beth,

There is probably -some- variation on what may be quality backlinks but generally when I think of them I think,

1. Not TOO many links on the page. (If the page has tons of ads and other outgoing links, none are quality)
2. The page itself has some traffic.. OR backlinks going to it. You can point links AT any page you have a link on to make this happen…but of course this takes time and effort. It is much better if that happens starting out. This is important because Google may never FIND your link otherwise
3. The content is original. Duplicate content and spun content might still have a place… but only in creating Links to links. I would NEVER want any links coming directly to my site using dup. or spun content. This is a big no-no in my book.
4. Content is not thin. Okay, this is one I sometimes do break. Socialbookmarking is thin (short and doesn’t describe much) and frankly Build MY Rank (which is a software I love) is based on content that is relatively thin (at 150-200 words per). This is a rule that can be broken…but I would only do it for a percentage of inbound links.
5. Paid links. If you pay for direct links from site XYZ many others may pay for links too. IN the long run this can be bad.
6. Any sort of “Black hat” linkbuilding is not quality

I am sure I am missing a few, but think you get the “gist” you can probably get away with a small percentage of any type of links. But if you relay too much on any one…it will seem unnatural. Hope that explains it

Joshua

Google is the king of the internet, in my opinion. It is very important to have a clean site and to follow his rules in order to get better ranking and get more traffic. The more you work, the more you gain, it’s obviously. Thanks for sharing!

Steve Scott

For sure. We can (I know I do) sometimes disagree with their cavalier attitude. (I think sites that try to follow the rules generally can get punished unfairly) but in the end it is their sandbox…and the only way to get ahead is to try to follow their rules)

rohit kothari

i m using market sumurai to do research on keyword and must say it help me alot and from my point of you too re-optimization is really necessary

Steve Scott

I love MS, and that is a tool that can really help with your re-optimization! Thanks for dropping by and commenting rohit!

Marcus

Hi Steve,

I must admit i like your take on things, most people would have panicked over the bounce rate change, but not you.
Over that many keyword you need to develop a filter which would unveil the most profitable ones, the ones that deserve optimizing further. Because going over all of them is not only impossible, but it would just dilute the end result and you’d lose time and overall more visits.

Faissal Alhaithami

Steve, great to see how you do your blog post optimization, I’ll need to do the same as well 😀 I’m really missing a lot of traffic.

I have a question, can i do the optimization for old posts? or i need to go a create new posts?

Frank Bowes

Hi Steve, thanks for the great advice. I’ve already got a few posts in mind that I could optimize for better SEO. I use Google at the moment because Samurai just isn’t an option for me right now.

Steve Scott

MS is awesome…but it is not a cheap investment… and you ca get all the info from Google if you try so this using the big G instead is completely understandable. Good luck with your reoptimization Frank!

Sergio Felix

Hey Steve,

Long time no chat my friend! 😉

First of all, amazing (and overwhelming) stats here!

However you caught more my attention with your StumbleUpon comment.

Many swear by it, others hate it. (I have never tried SU myself nor other type of social bookmarking site)

I don’t know where I got the idea that it can be very bad for our sites if done incorrectly so I just lost interest at the time and never looked back.

So, what’s the deal about making it “hit” or not?

Do you mean: if it gets viral on the site?

Thanks in advance and sorry to get a little bit off topic here.

Take care! 😉

Sergio

Terje Sannarnes

Great tips and recommendations for website owners and online entrepreneurs on how to generate more targeted traffic from Google. As far as I noticed, Google likes natural incoming links of a website (without anchor) and it is a highly effective way to obtain more traffic from search engines.

Jens P. Berget

Hey Steve,

I’ve spent a lot more time analyzing my visitors since upgrading at Clicky. Now, I keep adding more value to keep my readers more engaged and to optimize my posts. It’s interesting to follow your advice and see what you’re doing.

I haven’t thought much about bounce rate, but I am looking for people to spend more time on my articles. And adding some comments, and giving me some feedback. I get a good deal of traffic from search engines, but I haven’t been specific enough when it comes to keyword research (something I’m going to be more focused on in 2012).

I’m looking forward to some more detailed advice on backlinking.

Merry Christmas Steve, and thank you so much for all your advice and support during 2011.

Doug

Geez mate, this was a really good article. Ill dig up that white hat SEO you said to have written, or are going to write.

Moamen

nice Strategies you give to us Thanks

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