I have a simple philosophy when it comes to Internet income – Build a long-term business.
In other words, don’t fall for the get rich quick mentality that prevents success from happening.
Unfortunately some people don’t have the time to create future income.
They need money. And they need it now.
A reader recently asked how she can make $1000 within a 30-day period.
Normally I’d say it wasn’t possible.
However I put on my thinking cap and imagined what I would do to generate some quick cash.
What I came up with is a 30-day plan for making $1000 in online income. This isn’t an easy plan. But it’s the same system I’d use if I had to make money fast.
I want to emphasize something here. I’m a firm believer in long-term growth. Normally I don’t think it’s wise to build a short-term business. But I’m also a realist. I know some folks want (or need) immediate gratification.
This 30-day plan is designed to make quick cash – Not build a business. So if you’re looking for something more permanent; then start with my affiliate marketing strategies page.
This system makes money in a very aggressive manner. It’s not something I’d recommend to anyone interested in generating long-term income.
On the other hand, it’s easy to adapt once the money starts rolling in. Just change a few things and you’ll have a platform that will be successful for years to come. (More on this in step 7.)
Okay we’re done with the preliminaries. Let’s get to it…
Time Frame: Day 1
You need a high-converting; large commission affiliate offer to make this plan work. My advice is to only promote products with a commission of $30 or more. Why? It’s easier to make a thousand dollars from a $30 commission than from a $10 commission.
Here are a few numbers:
$1000/$30 = 33 Sales
$1000/$10 = 100 Sales
Which do you think is easier to get: 33 sales or 100 sales? Obviously the answer is the $30 offer. Even better – Promote a product with a $100 commission and all you need is ten sales to reach $1000!
Ultimately, your success depends on the offer. All the effort in the world won’t make a difference if you’re marketing the wrong product. That’s why it’s important to research a product that converts.
There are hundreds of ways to find a quality offer. For the sake of simplicity, we’ll talk about the easiest:
Promote Clickbank Information Products
My 30-day plan is about promoting information products. Why? They offer the largest payouts on a per-sale basis – Sometimes over $100 per sale.
The best place to start is Clickbank. This site has the best selection of profitable information products. Plus they make it brain-dead simple to grab a link and immediately promote an offer.
The trick to Clickbank is finding offers with a high conversion rate. Unfortunately there isn’t a 100% reliable way to figure this out. So my advice is to promote products with a high gravity score – At least 50 or better.
Now…gravity does not mean the sales page has a high conversion rate. Instead it’s a mathematical formula derived from the number of affiliates who’ve successfully sold this product in the last 60 days.
High Gravity = Lots of Affiliates = Quality Sales Record
It’s not a perfect predictor of success. But it’s okay for the sake of this 30-day plan.
How do you find products with high gravity? It’s simple. Here are three tools you can use:
#1- Review the Clickbank Marketplace: Start here if you already have a niche in mind. Just sort through categories and find high gravity offers related to your interest. This is a great technique if you want to avoid the mass-market offers.
Here’s how to find the gravity in a marketplace listing:
#2 – Scan the CB Engine Commission Rates Chart: Many affiliate products offer up to a 75% cut of their profits. (Remember it’s easier to make money from products with large commissions.)
So check out this area to find products with a great sales record:
#3 – Look at CB Engine’s High Gravity Scores: What are the best gravity scores Clickbank? Use this tool to find out. Yes, most are links to scammy MLM, Forex and make money products. However there are a few hidden gems on this list.
For instance here are a few Movers & Shakers on this list:
Specifically you see links to high quality offers like Rusty Moore’s “Visual Impact” offer. (He’s a great blogger who writes excellent, in-depth free content. So I can only imagine his information product is chock-full of great advice.) That shows you can find a lot of quality offers on this page.
Use one (or all) of these resources to find a profitable information product. Don’t worry if this takes a few hours. It’s time well spent because you’re looking for the right product to promote.
Time Frame: Day 2
Now you’ll research this niche. The purpose here is to determine the common challenges people face in this market. These are the obstacles that prevent them from achieving true success.
There are many ways to research a niche. My advice is to do these things:
- Read the top blogs in this niche. Specifically looking at the content that gets a high amount of comments and Re-Tweets. This is shows topics where an audience has a particular interest.
- Review the popular forums. Again you want to find the conversation threads that get a lot of comments. A great tool for finding a forum is the Big Boards website.
- Examine the sales copy of the affiliate offer. Most sales pages contain a wealth of niche-specific questions. Look carefully and you’ll see the author will list the obstacles/challenges that people commonly encounter.
It’s important to take notes during this research phase. You want to gather what people are saying in this market. Plus look for some common themes on how to overcome these different obstacles.
Don’t rip off other people’s content. Instead use this research as a way to generate your own ideas.
Okay this is just a brief overview of this process. For more on this, I’d recommend reading my free PDF: THE Affiliate Research Formula
Time Frame: Days 3 to 5
In this step you’ll take all these notes and turn it into a valuable piece of content. You will give this away in exchange for a prospect’s email address. This is called a lead magnet and it’s the best way to build a profitable email list.
Lead magnet marketing is all about presentation. While the content needs to be great, it’s equally important to present a compelling freebie. Something that makes someone really want to subscribe. That’s it’s important to focus on the perceived value of what you’re offering.
Here are a few ways to do this:
- Write a title that promises a great benefit
- Offer it in multiple formats: PDF, audio and video
- Use a tool like Optimize Press to create a stylish, professional ‘squeeze page’
- Create a slick looking eCover for this product
Presentation of the lead magnet is an absolute must. A great offer builds a large list while an inferior freebie will leave you dead in the water. So be sure to check out my post on creating lead magnets on how to do this.
Also, be sure to install Google Analytics on the lead magnet offer page. This will become important when you want to improve web traffic. (See step #6.)
Finally, don’t worry about making a perfect lead magnet offer. Just do your best and get it out there!
My advice is to create a good presentation. Then use a free tool like Google Website Optimizer to split-test the offer. Keep tweaking this offer till you’re getting a large opt-in rate. (At least 25%)
Time Frame: Days 6 to 8
Most of my autoresponder sequences are designed for long-term profitability. In other words, I sacrifice short-term profits to make money for years to come. (Click here for more on how I do this.)
But this post is about helping people who need $1000+ in 30 days. So I’m going to recommend a different strategy than I’d normally use.
Once the lead magnet offer is set up you’ll create a 7 part autoresponder sequence. The goal here is to blend content with a strong affiliate recommendation in each email message. Yes, it’s a very aggressive form of marketing. So you’ll get a lot of unsubscribes. At the same time, you’ll get a large number of affiliate sales.
This system is about giving multiple exposures to an affiliate offer. Here’s how to do this:
- Within the lead magnet. Embed a teaser and an affiliate link in the header of each page. Then give a soft recommendation at the end of the report.
- On the thank you page. Tell people to expect an email with the lead magnet; then give a short advertisement for the offer.
- 1st email. Introduce yourself and talk about the free content that’s provided within this newsletter. In the P.S. section, present the affiliate offer as an advanced solution. Present it as something as a total solution alternative to what you’re about to discuss.
- 2nd and 3rd email. Again, give lots of great content up front. Make these messages full of useful information that adds to what you discussed in the lead magnet. At the end of each, talk about the affiliate product – But don’t be too pushy.
- 4th and 5th email. Shift focus and use the presell tools provided by the product owner. What you’ll do is briefly talk about the free stuff (ie: webinars, PDFs, video, etc.) this person is offering. Then provide a link to where they can download this content.
- 6th email. This is where you’ll do a strong recommendation of this affiliate product. Discuss its benefits and how it can help subscribers. My advice? Spend a lot of time on this email; making sure it overcomes any objections about purchasing this item.
- 7th email. This is a reminder of this product. Tell people about what’s being offered and why they should buy it. This is a great time to use scarcity or a limited time offer to get people to take advantage of this offer.
Sidebar: Like I said, this is an aggressive form of marketing. It quickly divides people into two groups: They’ll buy the affiliate offer or they’ll unsubscribe/ignore your messages. In the short term, it makes money. However I wouldn’t recommend it for anyone who wants to build a long-term business.
Spend a few times crafting this autresponder sequence. It’s how you’ll make money. So be sure it’s blending great content with quality recommendations for this affiliate offer.
Time Frame: Day 9
You now have a lead magnet and a killer autoresponder sequence. What’s next? You’ll drive traffic to this offer and turn visitors into subscribers.
My formula is simple:
Find long-tail keywords that get at least 500 searches per month. Then create content on high-traffic sites that attract people to the lead magnet offer.
You won’t have time for SEO (search engine optimization) with this plan. Instead you’ll leverage the natural link-love that Google has for specific sites. Your goal is to find decent keywords and then create content that ranks well for these phrases.
Here’s how to do this…
What is the Keyword Demand?
Get started by using the Google Keyword External website. This tool allows you to check out the basic search demand for each phrase. Your goal is to build a list of keywords that focus on information people are seeking in this niche.
In step 1, we found Rusty Moore’s “Visual Impact” product. This is a product that’s designed to help folks develop a lean “Hollywood” look. It’s an antithesis on the lose weight/build muscle products that dominate this market.
My first thought when looking at this product is it’s perfect for anyone who wants to develop a celebrity-specific look. (Think Brad Pitt in the movie Fight Club.)
So my initial keyword research would include searches for keywords like celebrity workout and celebrity fitness:
Okay, these are amazing results. You know there is a lot of demand for this kind of information. The drawback is these keywords are full of competition. It’ll be almost impossible to compete for these phrases within a 30-day window.
That’s why it’s important to do a bit of out-of-the-box thinking. Most people don’t type in words like celebrity workouts or celebrity fitness. Instead they want to know the exact exercises that is done by a specific person.
For instance, let’s think about all the people who are famous for an aspect of their looks:
- Ryan Kwanten (from ‘True Blood’)
- Kim Kardashian (from ‘Meet the Kardashians’)
- Mike “The Situation” (from ‘The Jersey Shore’)
- Taylor Lautner (from ‘Twilight’)
Hate them or love them, these are celebrities who are in known to be in shape. As a result, people are looking for specific workout information.
Why do people look for this kind of stuff? Because many want to look like their favorite celebrity.
So they’ll search for exercise-specific information. The problem is there’s still some competition for these phrases. That’s why you might want to get really sneaky and go for phrases that no one has considered.
For instance, on Sunday Sofia Vergara made a huge splash at the Emmy’s. You can see that she was one of the growing trends here:
I’m sure there’s lots of people who wonder how she works out. And I’m pretty confident that there isn’t a lot of competition for the Sofia Vergara Workout keyword.
Or you could do search for guy named Joe Manganiello. (Don’t worry if you don’t know who this is…I had to look this up myself.) He’s the guy who plays Alcide in the HBO show True Blood.
A lot of people are looking for information about how he works out. According to Google 1,900 people last month looked for Joe Manganiello workout.
Yet the competition is fairly weak:
My overall point is there are sneaky ways to find hidden gems in keyword research. Just monitor the growing trends in Google / Yahoo and you’ll discover patterns that can easily be applied to an affiliate product.
What is the Keyword Competition?
Okay, I just gave you one way to find quality keyword phrases. Now let’s talk about another method…
A tool I’ll often use is Market Samurai. This helps me quickly identify the long-tail phrases that are have high demand and low competition. The basic metric I’d shoot for is a phrase match of 100,000 pages (or less.)
This might seem like a large number. However you’d be surprised at how easy it is to rank for some phrases using the strategy outlined in step #6.
My advice is to build a large keyword list with Market Samurai. Then narrow things down till you find ones that have high demand with low competition. For instance, here’s what happened when I ran a search for popular celebrities.
You can see that the phrase Taylor Lautner Workout gets 374 daily searches but has a competition of 1,460,000 exact phrase pages. That’s not very promising.
On the other hand, Joe Manganiello Workout has a result of 0. Unfortunately Market Samurai sometimes gets it wrong. So I did a manual search in Google and got back a competition of 12,400 phrases.
Now remember we already know there are 1,900 monthly searches for his workout routine. And Market Samurai shows this phrase is getting 26 searches a day. Right now, there are 12,400 competing sites…with 2 out of the top 4 showing content from a free site (wetpaint.com & youtube.com).
What does this mean?
You can create content around this phrase and quickly get a great Google ranking!
Pretty cool, right?
Build a High Search/Low Competition Keyword List
Don’t waste too much time in keyword research. My recommendation is spend a day on this particular task. Try to find keywords with high searches and low competition. But don’t freak out if you can locate any.
To be honest, I’ve had a lot of success by targeting high demand – high competition keywords. Frankly sometimes you get lucky and hit the search results jackpot!
So try to locate good keywords, but don’t let this process bog you down.
Time Frame: Days 10 to 30
This is where the real work comes in. In this step, you’ll create a LOT of content around the keyword phrases you’ve discovered. What you’ll do is blast out quality information that all directs people back to the lead magnet offer.
Remember it’s a simple formula:
Here’s how to start building that traffic:
Create Keyword-Centric Content
At first, you’ll post content to a variety of free sites. Each article, or video, should target a specific keyword phrase you discovered in step 5. Make each piece useful to the reader (ie: 500+ words) but also work in a strong author byline that promotes your lead magnet offer. (For more on this read my post about 11 article marketing strategies.)
Initially you want to target the sites that are preferred by Google in their search results:
Sidebar: There have been some controversy about these sites and if they ‘still work.’ My opinion is you can get a great ranking from these web properties. The trick is to make sure you’re providing great content.
Okay, notice how I’ve listed five different resources. That means you’ll have to create five variations of the same piece of content. Like I said…this isn’t an easy system!
Get started by reading my post on recycling and reusing web content. Then dedicate each day to creating and submitting five pieces of content around a keyword phrase:
- Day 10 submit five content pieces for keyword #1
- Day 11 submit five content pieces for keyword #2
- Day 12 submit five content pieces for keyword #3
- Etc. etc…
The key here is to start with keywords that have the most profit potential and work your way down the list. At first, don’t worry about what’s happening with your content. Some will get results. Others won’t. Just keep cranking out content on a regular basis – The more the better!
Track Each Traffic Source
You’ll discover that some web traffic does better than others. The best way to know this is to track each site. That means you should have a link for at least the following:
- Articles (ie: EzineArticles.com)
- Videos (ie: YouTube.com)
- Document Sharing (ie: Scribd.com)
- Web 2.0 Sites (ie: Squidoo.com)
- Blogging (ie: Blogger.com)
This extra step will identify what’s driving traffic to your lead magnet. With this information, you can determine what traffic strategy to ramp up and what to ignore. Ultimately this is the best way to maximize the return on the time you invest.
I recommend a few tools for doing this:
No matter what, it’s important to do some sort of tracking with your web traffic. So be sure to use one of the tools I just listed.
Scale your Web of Content
Like I said, some keywords will be successful and others won’t be. After a week, look in Google Analytics to see where what’s producing traffic. Specifically look for keyword phrases that are getting a high ranking in the search engines.
Then what you’ll do is submit a piece of content to other websites. You can try article directories like:
There’s a lot of debate about duplicate content. So submitting the same article might not work that well. An alternative is to use a tool like The Best Spinner to create variations of the article.
In addition you can use a free tool like Tube Mogul to distribute video and written content to a variety of sources. This saves time while increasing your exposure.
Rinse and repeat.
Keep creating content and then make adjustments once you see results. Don’t give up if something goes wrong. Just post your content and get it out there.
Time Frame: Days 31 and Beyond
In the introduction, I said this is a short-term solution. Work hard and you’ll make quick money. But what should you do if you want to turn this into a reliable source of income?
Here are a few ideas I’d recommend:
- Track, test and tweak. You’ll get additional results by tweaking this affiliate system. There a lot of ways to do this. You can split-test lead magnet offer with Google Optimizer. You can improve the autoresponder sequence by editing the emails that get low opens and click-thru rates. And you can solely focus on the traffic strategies that get the best results.
- Build a Social Media Presence. Get on sites like Twitter.com and Facebook.com to build a following of people interested in your niche. The trick is to create conversations; then direct people to the content you’ve created. If they like it; they’ll join your email list.
- Restructure your autoresponder sequence. Provide lots of value before recommending a product. This will increase the long-term value to your subscribers. You’ll brand yourself as an expert and people will want to read what you write.
- Promote multiple affiliate offers. It’s easier to make additional revenue from an email list when you’re providing value. Over a period of months…even years… you can recommend a variety of affiliate products. The difference here is your first concern is to only offer stuff that enhances the lives of subscribers.
- Create long-term sources of traffic. After building up a steady stream of traffic you can focus on building authority in a niche. This can be done in a variety of ways: SEO, blogging, podcasting and creating a video channel. The idea here is to build a brand around the email newsletter.
These are just a few ways to ramp up a short-term business. Overall, my advice is to experiment with different things and see what happens.
I often wonder what I would do if I was forced to make a certain amount of money. My solution would be the step-by-step plan that I just listed. I’ve done something similar in another market (not a make money/online business niche.) So I know it works!
My question to YOU is: Is this a useful plan? Or is does it sound a bit dodgy?
Have you ever tried to make money in a short amount of time…like 30 days? If so, what happened?
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