Email marketing is the lifeblood of my Internet business.
Without it; I would make very little money. To that end, I’m always looking for ways to improve the results I get from this medium.
In the last few months, I’ve been experimenting with a technique that’s discussed in a special report about 45 email marketing tips. This is a technique I’ve used in other areas of my life. But I never thought how to apply it to my Internet business.
In today’s post; we’ll talk about this technique and how you can use it to improve the results you get from your email campaign.
How a TV Show Helps You Make More Money
In April, the TV show “Game of Thrones” premiered on HBO. Like many shows on this network, each episode is part of a large story. So you have to watch each to understand what’s going on. In a way, it’s similar to the popular shows like The Sopranos, Lost or 24.
What draws people to shows like these is how they’re set up. An important part of the plot is to create tension. The writers introduce a number of storylines that are not resolved for many years. People watch them because they feel compelled to get answers.
I used Game of Thrones as an example because it happens to be my favorite novel series. George R.R. Martin (the author) writes it in a unique way. While most books have a single protagonist, each chapter is from the viewpoint of a different character. At the end of each, he uses a cliffhanger that leaves you wondering what will happen to that particular person.
What makes Martin’s series even more unique is he’s not afraid to kill major characters. So when there’s a cliffhanger; you actually don’t know if this person is going to get killed. Talk about a way to keep you in suspense.
Case in point. I just finished the fifth book in this series: A Dance with Dragons. Near the end, one of the characters gets stabbed in a scene that’s reminiscent of Julius Caesar. This is a major cliffhanger because I won’t know for a LONG time if this person will live or not. (It takes years for George R.R. Martin to write each book.)
Okay, what’s my point?
All people love stories. And part of any good tale is a bit of tension. It’s easy to get hooked when you wonder what happens next to a character.
Here’s how to use this information…
How to Use the Cliffhangers with Email Marketing
One challenge with email marketing is to get people to open your messages. This is especially true if you do a lot of marketing in your autoresponder sequence.
You can use a technique called Open Loops to improve your email open rates. An open loop is where you mention an important concept; but you DON’T reveal it right away. Instead you mention it as a passing comment; then promise to discuss it in a future email.
How do you put this into action? Your autoresponder sequence should be a series of emails that directly relate to one another. Each message should include an individual lesson, but it should also hint at solutions you’ll discuss in another email.
This one technique will have a dramatic impact on your email open rates. You won’t be sending a single email to subscribers. Instead they’ll receive one part of a major storyline. Done correctly, you’ll make people anticipate the next message that lands in their inbox.
How to Immediately Apply Open Loops
First off, it’s important to have an email list. Like I said, this is one of the best ways to make money online.
If you do have an email list? Then I recommend you introduce open loops into the majority of your messages. At the bare minimum, you should use the P.S. section to tell subscribers what to expect in the next email.
Also, here’s an advanced technique. You can build multiple open loops throughout your autoresponder sequence. In some messages, you’ll answer a question. In others, you’ll raise new ones. Do this over a series of 20+ emails and I guarantee people will open; then read what you send them.
Open loops are very powerful when properly applied. So take a look at your existing sequence. Try to add messages to it that can draw people in and make them want to read what you have to say.
Finally, there are a number of additional ways to increase open rates. That’s why I recommend you take a look at the report I’ve written on this subject –> Email Mastery: 45 Ways To Take Your Email Marketing To The Next Level.Take Action. Get Results.