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Know Your MWR: Most Wanted Response

by Steve Scott | Join Him On Facebook

A few years ago I learned about something called Most Wanted Response, or MWR for short. It’s a pretty simple concept but it packs a lot of punch. If you want to live the internet lifestyle and blog for a living, you’ve got to treat your site like a business. That’s why you need to do things in a way that will generate the response you want readers to take whenever you decide to design a new website or start a new blog.

A lot of people out there make the mistake of having a site that looks nice enough but doesn’t have much purpose—as if the blogger is trying a little bit of everything all at once, hoping that something will work out. If you want to become a successful entrepreneur, you can’t just cross your fingers and hope for the best. You need to know your MWR.

Three Common Most Wanted Response Scenarios

MWR - Know what you want from your Online Business#1 Affiliate Marketing MWR. The MWR of affiliate marketing is making a sale.

I receive a lot of emails from readers asking me to tell them what they’re doing wrong, so let me give you a common scenario. A mistake that most new affiliate marketers make is promoting products in a careless, happy-go-lucky style. They usually write a blog post about a product, toss in an image or two and write a quick review … then wonder why no one’s buying what they’re promoting.

Your goal is to make a sale, so you need to bring readers to a page where they have no choice but to click on your affiliate link. Create a basic HTML page that matches the overall look of your site, and make your affiliate recommendation. Don’t place links to any other sites in that blog post unless it will increase your chance of making a sale. You don’t want to drive your readers elsewhere.

#2 List Building MWR. The MWR of list building is getting subscriptions.

An email list makes growing a successful affiliate marketing business a whole lot easier because it increases your chances of succeeding when you’re selling products. List building is not as hard as some people think it is. Those people are usually doing things wrong.

A great way to gain subscriptions and build your email list is with effective opt-in boxes. They’re an easy way to gather email addresses. You can offer your visitors something that they value—a free newsletter, or an informative report or ebook—in exchange for their email address.

Make sure that you really give people what you promised, and be sure to provide your “freebie” in an easy-to-access format, such as a PDF. You don’t want to tick off your prospective customers by giving them the wrong item, especially if it’s one they can’t even open.

#3 Blogging MWR. The MWR of blogging is building readership.

You want to do everything you can to increase your number of readers and keep them coming back for more. Provide valuable blog posts and interact with your readers by responding to their comments and emails. Show them you care.

By helping your readers solve problems and taking the time to show you care about them, you’ll create a group of loyal followers, who will reward you back by purchasing your product recommendations.

Don’t Get Sidetracked. Remember Your MWR!

Whenever you decide to create a new site (or work on any other business-related project) doesn’t get sidetracked. Getting sidetracked online is incredibly easy, but your time is valuable, so why waste it?

Always remember your MWR. If you aren’t getting the response you want, tweak things and make improvements—ask your readers what they’d like to see on your site. Offer new ebooks or reports. Figure out what you’re doing wrong and make improvements!

Take Action. Get Results.




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{ 29 comments… read them below or add one }

Brankica@How to blog like a star

Lol, I would think we are writing a series here :)

There are so many specific MWRs that there is a book to be written about it. I just hope everyone will stay focused and always aim for the MWR to achieve the goals.

Without clear call to action, the results will be small or none, so when you have a MWR in your head, made sure it is clear to people what you want them to do.

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Steve Scott

Yup, having a focus is UBER important. YOu have to know what you want people to do and provide ONE real way to do it fully and clearly. Having 10 different options will often lead to NONE of them being followed.

Some times (like on most basic blog posts) there is NOT an MWR, but when there is make sure it is clear and there are only two choices, hit the back button or go onward down the rabbit hole.

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Steve Scott

haha hadn’t noticed you posted on the same topic. LOL was a little slow on the uptake until I went by your site later..

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Henway

I agree, people need to be focused on the results they’re looking to garner, and constantly tweak their implementation if it doesn’t work. A lot of people when they get into affiliate marketing just try one thing, and then give up as soon as it doesn’t work and move on to the next “fad”. It takes time, experimentation, and tweaking.

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Steve Scott

Very true. affiliate marketing surely is not an “instant” success model, but a “work at it model” tweaking and refining are what this is all about!

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Ryan Biddulph

Hi Steve,

I like the acronym and will keep it in mind.

If you’re having a problem, ask a question. Lacking responders? You’re likely making a basic error in your offer. Either you haven’t take the time to make a compelling enough offer or you don’t include a strong enough call to action.

Tell people what you want them to do. Literally. No beating around the bush. Do it in a nice, pleasant manner because nobody likes to be forced into doing something. But you must do it in a direct manner, almost like a military general.

Like you said keep the MWR concept in mind continually. It can’t be an on-again, off-again deal for you stop receiving responses when you don’t seek responses. Sounds too simple but it makes complete sense if you think about it. Seek, find, and maybe you won’t find responders instantly but you find and implement ideas that attract responders to you.

Thanks for sharing your insight Steve.

RB

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Steve Scott

Ryan it goes even further than targeting. MAny times the important thing (specifically for something like a landing page) is give them only two options, “my way or the highway” you provide them with the link out to what you desire, and then of course they can always choose the back button.

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Dia

Hi Steve,

Knowing what our readers and audience want is crucial. Tweaking our blogs and sites and constantly making improvements is necessary. I also think building relationships is crucial in the online world. This is one of the major keys that make a blog a success. I regards to making sales, it helps if we point our readers to the sales page that is free from “distractions” such as links, ads, banners, etc… Thanks for sharing

Reply

Steve Scott

At VERY LEAST your sales page should be add free. Best world is that you ONLY give them the option you desire. That is impossible on something like a blog page, where you want to be interactive, but it is the reason a sales page exists. Never be tempted to add a direct link to you blog, “in case they aren’t interested” un-like a blog these places have one thing they are intended to do and that is to sell.

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Fran Aslam From Onlinewriter

Hi Steve:

I like your MWR. That is a important requirement for a site. it categorizes itself for traffic, SEO and networking. But when owner is confused, blog is confused too. I will try to use your reminder that was loosing focus for me. Thanks

Fran A

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Steve Scott

N0t really “my” idea, it is a pretty common term, but thanks :) . Focus is everything. Like you said, if you are confused and lack focus your readers will be even more so.

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Tim

Thanks for the simple of it Steve. I usually find when not getting the response I want, Ive wondered from the very things I need to do to make the project work.

As Always you Rock..

Tim

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Steve Scott

Thanks Tim, glad you liked it! A little refinemant can make any project better. Refine until perfect and then refine some more. :)

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Brenton Russell@Uncork Your Mind

I can also see that by having a defined MWR you can now match and track relevant metrics to gauge your effects (good and bad!). This will help to stop getting sucked into the myriad of statistics that you can access and focus on just the relevant figures.

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Steve Scott

Brenton,

good point, it does help for tracking and metrics. WIth a clear yes or no response it is just a case of make tweaks, measuring it against similar numbers and seeing if things like CTR improve. Really the BEST way to get something like a landing page as close to, “perfect” as you can get.

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Patricia@lavenderuses

Hi Steve

As always you give us a thought provoking and challenging post. It is important to remember why I am blogging and what my call to action needs to be each day. Otherwise, as you rightly state Steve, too easy to get diverted! After doing all that I need to make sure that my MWR can be achieved.

With my new look blog and my goals clearly set, I am seeing some progress with the things I want to achieve for 2011. It is really encouraging but still a way to go. Being laser focused is one of the things I need to continue with to achieve all that I plan for the year.

Patricia Perth Australia

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Steve Scott

Glad you are lining your goals up and knocking them down. I am doing the same. I am laggin in some areas but doing great in others. The only thing keeping me back is TIME. Oh to clone myself…but I digress.

Less distractions means more of the response you desire, you can’t get better than that.

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Robert Dempsey@Online Marketing Strategies

Great points Steve. I keep trying to hammer home that it’s all about conversions. This is extremely important for any business, but especially important for online businesses like affiliate marketing.

People may not like to sell, and I’m not sure if they consider asking for the sale to be “dirty,” but it’s something we all need to be sure we do. Believe it or not, people look for what to do next after reading some material. You mentioned three above – buy something, opt-in to something, or leave a comment.

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Steve Scott

It can be a fine line. Particularly in blogging selling is a little, “dirty”. but it is also the reason many people do it. I am all about doing it ethically, but if you have something to sell I see nothing wrong with doing it (even blogging) as long as you provide a ton of good information and selling does not ever become the POINT of your blog. -If I ever get to THAT point slap me please.-

ON a blog it is a little harder to do MWR, because you want to offer lots of options and please your readers above all. But on something like an optin page it is easy ” go forward to what I am offering or go elsewhere.”

Reply

lesley

Sometimes it is surprisingly easy to get a MWR. Ive spent ages thinking about mine, thena couple of days ago I got an eamil from a lblog I follow containing the latest post.
At the bottom it said, quietly and politely, ‘If you found this useful, please send it on to others who would also benefit from reading this’ so I did. I don’t usually press buttons on sites, but I can follow simple polite requests, so maybe the answer is to know your MWR and ask for it.

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Steve Scott

Good point asking is one way to get things. Sidenote…I just saw an article about a comedian who asked for a Million dollar gift on a Youtube Video (as a joke I assume) …and got it. How about that!!

Asking on a blog is simple. People who are regular readers are often also your friends to one degree or another. At LEAST friendly acquaintances, so asking for a small favor is obvious and most will usually comply. It is one of the reasons that social networking and making a real connection with people is so powerful.

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Alex@Jocuri

Hey Steve,

Nice acronym you have here! And pretty useful in an online business.

If you don’t have the response you want from your blog or readers, you definitely need to change something, you need to ask yourself questions and maybe even your readers to find out what you should do to improve your business and get the response you want.

Like you said, many people start just by throwing together a review and don’t even think of how will the readers view it, will they get the response they want or will the readers just bounce.

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Steve Scott

Alex,
Good point. If you are trying to sell, your readers should be foremost in your mind. YOu should know who you are talking to and try to tailor your writing to that person. For instance if you are selling some hot new first-person-shooter game, your audience is likely 14-28. There may be some odd 40-50 year old guys and women, but the pitch should be to your target demographic.

MWR and reviewing metrics will help you refine and define that market.

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Murlu@Viral Marketing Tips

Thanks for keeping us on point yo!

I think what a lot of us end up doing is blurring the purpose with our blogs and other online platforms to go after each of these – buuuut, just like anything, the more you stretch yourself thin, the less likely you’ll get that one action that you need.

Going after a lot more focus on my end lately; trying to figure out the perfect way to tackle each without wasting too much time. Good to hear these things, I’ll need to check back into my projects and make sure I break them down into what each needs to be doing.

Reply

Steve Scott

Murray,
A little focus certainly can stretch a long way. Good to hear you are giving your projects a once over. You have so many, it must get hard to have a tight focus and good MWR

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Mike

I think MWR, along with Unique Selling Proposition, are two required concept for every blogger and Internet Entrepreneur. Know what you are doing online, either building a list, selling a course and building readership and why people should follow, buy and subscribe to you — both of them are important and crucial to succeed online.

One point that I still confuse about MWR is sometimes, we have so many MWR mixed with each other–hybrid MWR. For example, when you blog, you also want to build list and do affiliate marketing, to your end goal, which is make money online and live an Internet lifestyle. So, how can you tell which from which here?

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Alex

Indeed this blog is where we can find answers to almost any question and I think I’ll be back, because I find this very interesting article.
Alex’s last blog post ..jocuri barbie

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Matthew Needham

Great post Steve, obvious I guess when you think about it. But it makes an awful lot of sense.

Matthew

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Kavita

I like the term most wanted response for the most effective technique of affiliate marketing. I have never tried email marketing. I want to know whether the feedburner subscription emails I get can be used for email marketing of affiliate products or is it spamming because they subscribed for my feeds. I got this doubt as people ask to subscribe to their newsletters and after sometime subscribers start getting continuous promotional emails of products or is this the normal trend. I am a bit confused. Can you clear me about this Steve and if possible send links to do email marketing.

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