Today we have a guest post from Angela England about some of the ways to make money with an eBook.
I will let Angela tell you about herself….
I’ve never considered myself a “mom-blogger,” because I got into the online world as a web content writer.
Quickly developing a grasp of basic SEO and technical skills, I created a residual income in my spare time that grew from guilt-free-pizza-nights to covering the mortgage during my maternity leave with my third baby.
What I want to share is how I used ebooks to grow that revenue even further during the year my fourth child was born and I began homeschooling.
When I published Making Money Blogging – Beyond Banner Ad Sales, it was designed to be a recap of the three main ways I used my blog to create an income for myself through ebook sales, through turning web articles into magazine articles, and via content production for several clients and websites.
The book also became my stepping stone to launch myself as a consultant for small bloggers and solidify my standing as a speaker at conferences.
Last year, I used the book to leverage an additional five figures of income for my family – on top of what I already had going on as Editor-in-Chief at Blissfully Domestic, Feature Writer at Suite 101, and of course, busy mother of four! There were four main ways I garnered revenue using my ebook that I want to share with you here.
1. Ebook Sales From Direct Traffic and Affiliates
Of course, the first thing that comes to mind when you think of creating revenue with an ebook product is the income from the actual sales of the book. In this case, the $25 someone paid to purchase the book. But, as you’ll see in the next two steps, this was only one portion of the income generated via my ebook.
Setting your ebook up with an affiliate program of some sort, whether third-party hosting like ejunkie, or a plugin you control yourself, can be a very significant way to increase the amount of sales you generate. Now, you aren’t the only one promoting and marketing your work – you’ve enlisted the help of others. Running a good affiliate program can make a huge difference in the amount of ebook sales you are able to generate.
2. Affiliate Links Placed Within the Ebook
Another great way to capitalize on potential revenue after the sale of the book, is through related affiliate links. This is also a fabulous way to monetize a book you’ve given away for free. Anytime you mention a product or tool that is genuinely helpful, or useful for accomplishing a task you mention in the ebook, don’t be afraid to use an affiliate link if available.
Affiliate links are something I consider a benefit and value to my readers. When I talk about the plugin I use to create my own estore and affiliate programs, it only makes sense that my readers might want to purchase those plugins!
3. Selling Services In Tandem With the Ebook
When I started doing consultations for small and new bloggers, I knew I needed to hone my chops a bit. So when I launched Making Money Blogging, I offered a free, 20 minute phone consult to anyone who pre-purchased the book. This gave me two advantages with the launch of that book:
- 1 – I had funds upfront for hiring a professional editor and cover design.
- 2- I had built-in practice audience for honing my skill as a consultant with a crowd that wouldn’t demand money back if it was obvious I was still learning.
As a result of those initial consultations, I raised my rates, developed a positive reputation for someone who could help personalize your to-do-list, and I was able to collect very positive testimonials.
Nearly one-third of the purchasers of that ebook last year ended up hiring me for consultations, some of them, more than once. I offer a discount for the initial consultation with the purchase of the ebook to help overcome that first barrier. Adding a service after the sale of your ebook can greatly increase the overall revenue potential for you!
4. Clients Hired or Speaking Gigs Booked Through Reading my Ebook
I put these two together because I always wind up being hired by clients when I speak at a conference or event, so the two go together in my mind. Sometimes, someone will read what I’ve done or what I suggest doing in the ebook and decide they would rather hire me to do it for them instead of doing it themselves. For example, one area that comes up a lot is keyword research.
It’s something I’ve become pretty good at, but is also something that has a higher learning curve for some people or seems too tedious and time-consuming to do themselves. Other ways I’ve seen this work for friends is with website design, graphics creation, editing, freelance writing, and many other things. Always be sure that if you are willing to do per-hour or per-project work on behalf of someone else, you make that clear in your ebook, because you never know when your next client might be reading!
Using these four methods, I turned my last ebook into an additional five figures of income for my family. Granted, we aren’t millionaires, but most of this was while I was home as the primary care-giver for our four children, traveling multiple times, running an online magazine and homeschooling my children. Turn off the TV for a month, make it a habit (Love this post by Steve!) to write every day, and work on your next ebook. Then, you’ll see how you can add to your family’s income this year, too!
Angela England is a problogger, freelance writer and author of 30 Days to Make and Sell a Fabulous Ebook.