We’ve all heard about the benefits of outsourcing.
It’s a great dream…
You sit on a sandy beach sipping Daiquiris while an army of workers create passive income.
Unfortunately the reality is much different than the dream.
Done incorrectly, outsourcing can become your personal nightmare. Often it’s a waste of money, time, and your sanity.
My main problem with outsourcing is the idea that you have to employee a full-time worker to run an aspect of your business. Sometimes it’s hard to keep a single person occupied for 40 hours a week – Especially when this person is limited in their particular skill set.
Even worse, there’s the risk of a “single point of failure.” Hiring one person to manage an aspect of your business means you’re relying on one person. Basically… you’re screwed if things don’t work out.
I tried different types of outsourcing from 2007 to 2010. Then in 2011, I took back full control of my Internet business. And by the end of 2011, I was completely stressed out.
Now it’s 2012 – A new year full of dreams and major goals I want to accomplish. That’s why I’ve decided to get back into outsourcing. But this time I’m using a technique called micro outsourcing or microsourcing.
So let’s talk about this concept…
Every person in the world has their own unique set of skills. The main disadvantage of traditional outsourcing is you’re hiring a single person to do one activity. What I’ve found is you need different types of skills for different types of activities.
Clarification: Let’s say you hire a writer for your Internet business. While she might be great at writing articles, she doesn’t have the experience to do press releases. Or maybe it’s not cost-effective to have her write content that builds backlinks to your website. Technically all of these come under the mantle of “writing” but each requires a different type of writing.
Microsourcing is different from traditional outsourcing. You don’t hire one or two full-time employees. Instead you leverage the special skill-set of numerous workers. Each person has one job to do for your Internet business.
For instance, I use a specialized worker for each one of these tasks:
Example #1: I frequently use one writer who has in-depth knowledge of my affiliate marketing niche. He creates step-by-step blog posts, writes free reports, and does product reviews of market-related info products. In the future, I’ll have him craft emails for my autoresponder sequence.
Example #2: There is another writer I use for my Build My Rank (BMR) articles. This is a great task because I’ve completely outsourced my link building task. The best part? She only charges $.60 per BMR article!
Example #3: I recently found a designer who produces quality, low-cost web graphics. He’s really useful because I can send him an email with a concept and I’ll get back a design within a few hours. For instance, it took him forty minutes to do the logo for my new Internet Success Series. Total cost? Only $11.
Example #4: I’m in the process of hiring a low-cost ($4 to $5 an hour) virtual assistant to do those mind-numbing manual tasks. Like running my social media “adders” and submitting the hundreds of articles that I post on BlogBlueprint.com for my niche affiliate websites.
These are just four examples of how I use microsourcing in my Internet business. In actuality, I employ a dozen different people to do a dozen different things. That’s the beauty of microsourcing!
How to Get Started with Microsourcing
Want to use microsourcing in your Internet business or blog? Here is a simple four-step process for getting started:
#1 – Specify your Tasks: Get out a piece of paper and write down everything you do for your Internet business. Be as specific as possible here. For instance, don’t say “promote blog posts,” instead list the exact steps that you do.
The idea here is to identify the tasks you need to do yourself and what can be outsourced to a dedicated worker.
#2 – Identify Growth Activities: In all likelihood, there are a number of additional activities that you don’t have time to do but wish you did. These are the tasks that can increase your Internet income.
For instance, this post lists 37 ways an outsource worker can grow an Internet business. My advice? Read this post and write down any idea that will improve the success of your online business.
#3 – Hire Specialized Workers: I don’t have a special system for finding workers. Really the only thing I do is create a small “trial task” and hire someone from one of these sites:
What I do is see how the person responds to one simple project. Then I evaluate their work based on three criteria:
- Did he (or she) complete the task per the instructions?
- Did he (or she) do it in a timely manner?
- Did he (or she) communicate and respond to the emails I sent?
If I can honestly answer “yes” to these questions, I’ll ask this person is they’re interested in doing regular work for my website. And if they’re interested, I’ll put their contact information into the Excel file I maintain for my “outsourcing project.”
#4 – Maintain a Microsourcing Process Checklist: Is it hard to manage dozens of different workers? Actually…no! All I do is monitor this process with a “microsourcing checklist” that I print out each week.
I assign a task at the beginning of every week and use this sheet to track their progress.
Here’s how this would look:
Also, I leave a number of blanks at the end of this sheet. That way, I can add more tasks in case I hire someone new or give an additional task to a current worker.
Microsourcing vs. Outsourcing: What Do YOU Think?
There’s a lot to be said about traditional outsourcing. I’m sure it’s nice to have a single person take care of your Internet business. My problem is I’ve never had found that one individual who can do as good of a job as a dozen specialized workers.
Microsourcing works for me because I have people who are really good at their one job. It’s the best way to maximize the amount that you invest into hiring outsource workers.
Now…I know there are some people who use outsourcing. So I’d love to hear your thoughts! Do you employee one (or two) full-time workers? Or do you use microsourcing to hire specialized workers?
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