I’ve always believed that building an Internet business is like sipping from a fire hose. It’s almost impossible to learn just a little. Because of information overload it’s really hard to know *who* is right about the secrets to online success.
One thing that pisses me off is the idea of the Underachiever Internet Marketer. He’s that guy (or gal) who makes lot of money from dozens of niches. What annoys me is many folks believe you can find success by juggling different markets and projects.
I know some people make money doing this. But also some people make a living as a quarterback of a NFL team. It takes a very special skill set to manage lots of websites. Frankly, I think this is a bad strategy for anyone who is getting started online.
I believe in a simple philosophy. Focus on one niche at a time. When I say focus, I mean be prepared to spend 2 to 3 YEARS in this market. Only then, will you be able to build a solid, profitable Internet business.
There’s another reason why I recommend focusing on a single niche. It’s the best way to provide real value to an audience. Juggling multiple markets turns you into the proverbial jack-of-all-trades. You’ll know a little bit about a lot of things.
As an Internet entrepreneur, people come to you seeking top-notch information. It’s up to YOU to be that person who provides it.
To illustrate this point, take a look at this diagram:
This is the “Four Stages of Learning,” made popular by psychologist Abraham Maslow. Your goal is to reach the unconscious competence stage. This is the point where you’re a complete expert on a specific topic.
What’s my point?
It’s impossible to master dozens of different topics. You won’t be an expert. Instead you’ll parrot the hard work of others.
Success with niche marketing starts by demonstrating authority in one (maybe two) topics. People follow you because they seek your knowledge. It’s this expertise that will make you money.
Juggling dozens of niches is a both a disservice to you and your followers.
Real expertise comes from real involvement in a market. You need to dive in with both feet. You need to learn everything you can.
I also believe this philosophy is the best way to maximize online income. For instance, you’ll get to:
- Learn the language and buzz words that prospects use
- Find out what really goes on in the mind of the customer
- Identify information gaps
- Reuse and recycle previously published content
- Spot new products that can generate additional income
- Network with key figures in a market to expand your reach
- Build a loyal group of followers who will listen to anything you say
This is just the tip the iceberg. The possibilities are limitless when you give 100% attention to a niche. It’s easy to make money when you’re completely immersed in one subject.
Don’t believe me?
Starting in 2006, I focused on a single niche; ignoring all the other “opportunities.” It wasn’t easy. But this dedication has led to a full-time income.
Simply put: One Niche = Full-time Income
Only after four years, did I move into a second niche (this blog.) I plan on staying here for the long haul because I’m a firm believer in the power of focus.
What Should You Do?
I can’t tell you what to do. What I suggest is to take a hard look at your Internet business.
Are you overwhelmed because you’re juggling different projects?
If so, my advice is to eliminate what’s not working and focus on that one niche that’s making money.
Yes, this is a radical suggestion.
But it’s one that will pay big dividends in the end.To Your "Internet Lifestyle",