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One Niche To Rule Them All

by Steve Scott | Join Him On Facebook

Power of FocusI’ve always believed that building an Internet business is like sipping from a fire hose.  It’s almost impossible to learn just a little.  Because of information overload it’s really hard to know *who* is right about the secrets to online success.

One thing that pisses me off is the idea of the Underachiever Internet Marketer.  He’s that guy (or gal) who makes lot of money from dozens of niches.  What annoys me is many folks believe you can find success by juggling different markets and projects.

I know some people make money doing this.  But also some people make a living as a quarterback of a NFL team.  It takes a very special skill set to manage lots of websites.  Frankly, I think this is a bad strategy for anyone who is getting started online.

I believe in a simple philosophy.  Focus on one niche at a time.  When I say focus, I mean be prepared to spend 2 to 3 YEARS in this market.  Only then, will you be able to build a solid, profitable Internet business.

There’s another reason why I recommend focusing on a single niche.  It’s the best way to provide real value to an audience.  Juggling multiple markets turns you into the proverbial jack-of-all-trades.  You’ll know a little bit about a lot of things.

As an Internet entrepreneur, people come to you seeking top-notch information.  It’s up to YOU to be that person who provides it.

To illustrate this point, take a look at this diagram:

Maslow's Four Stages of Learning

This is the “Four Stages of Learning,” made popular by psychologist Abraham Maslow.  Your goal is to reach the unconscious competence stage.   This is the point where you’re a complete expert on a specific topic.

What’s my point?

It’s impossible to master dozens of different topics.  You won’t be an expert.  Instead you’ll parrot the hard work of others.

Success with niche marketing starts by demonstrating authority in one (maybe two) topics.  People follow you because they seek your knowledge.   It’s this expertise that will make you money.

Juggling dozens of niches is a both a disservice to you and your followers.

Real expertise comes from real involvement in a market.  You need to dive in with both feet.  You need to learn everything you can.

I also believe this philosophy is the best way to maximize online income.  For instance, you’ll get to:

  • Learn the language and buzz words that prospects use
  • Find out what really goes on in the mind of the customer
  • Identify information gaps
  • Reuse and recycle previously published content
  • Spot new products that can generate additional income
  • Network with key figures in a market to expand your reach
  • Build a loyal group of followers who will listen to anything you say

This is just the tip the iceberg.  The possibilities are limitless when you give 100% attention to a niche.  It’s easy to make money when you’re completely immersed in one subject.

Don’t believe me?

Starting in 2006, I focused on a single niche; ignoring all the other “opportunities.”  It wasn’t easy.  But this dedication has led to a full-time income.

Simply put:  One Niche = Full-time Income

Only after four years, did I move into a second niche (this blog.)   I plan on staying here for the long haul because I’m a firm believer in the power of focus.

What Should You Do?

I can’t tell you what to do.  What I suggest is to take a hard look at your Internet business.

Are you overwhelmed because you’re juggling different projects?

If so, my advice is to eliminate what’s not working and focus on that one niche that’s making money.

Yes, this is a radical suggestion.

But it’s one that will pay big dividends in the end.

Take Action. Get Results.




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{ 56 comments… read them below or add one }

Brankica@Blogging for beginners

Hey Steve, I would agree with you. I created the first site and only after I was satisfied with the income did I create my blog. That was also the perfect timing cause I learned everything I think a person would need to reach that income so I could share it with others. Now I am creating my third one ( I don’t count the numerous flipped sites) which is actually in fitness niche and that is what I graduated in college anyway, so no need to do the research about the niche, etc.

It is so hard to maintain so many different things even when you know about them. I see people giving advice all the time on how you should create 10 little niche sites and make $100 from each a month.

How about creating ONE and making $1.000 a month. It is actually easier to do it.

Hey, I am just saying you nailed it… again…

PS Hurry up with the book, I am getting impatient!

Reply

Steve Scott

Brankica,

I have actually read a pretty decent report on the whole 10 niche sites/100$ a month thing.

I think it -could- work. But the result is a lot of crappy sites that will never go anywhere. (and 100 a month might be a stretch)

I have recently begun to work a little bit more in my first niche for the “go large project” I am working on. Even though I know that niche cold and could write the articles half asleep, it still takes some time and effort away from this one (where I also have a decent depth of knowledge).

It is simply too much to “spread yourself thin” and still have quality.

I know the book seems to be taking forever, but it is getting there. The editing is close to being done, I am mostly on finishing touches and making a good “affiliate” package now.

I really want to “do it right”

-S

Reply

paul wolfe

WE WANT THE BOOK!
WE WANT THE BOOK!
WHEN DO WE WANT IT?
NOW!!!

Reply

Steve Scott

lol! ;)

Reply

Steve Scott

Just counted out the work i have to do with edit, graphics, start setting up affiliate stuff and getting the upsell together and decided to tie the release to a achievable day. YOu are the first to know: July 4th. Yes they shall be lighting of fireworks for my ebook epic. ;)

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Morgan

It sounds an awful lot like you’re talking about people who do ‘black hat marketing’, which I HATE!! Ugh, I can’t stand going to sites that are basically just huge link directories with poorly worded and half-assed content. Although Google is trying to cut down on these ‘content farms’, it’s going to take a while to fully banish and even then, I’m sure the black hat marketers will still find SOME way of getting their crappy content on the net.

But as you said, it is important to fully focus on one niche at a time and really make it great. This doesn’t mean focus on one niche your whole life, but really take your time and do it justice.

Eliminating the other ideas and sticking to one can be hard for those of us that love a lot of things, but in the long run, like you said, it’ll result in long-term income.

Great article, Steve!

Reply

Steve Scott

Morgan,

I hate the Black hate stuff too. This -could- surely include them. But I don’t think it -has- to.

What it DOES certainly mean is low quality.

I love to use the 2-3 years in a niche rule, because I think that is a great “rule of thumb” for a niche. If you would feel uncomfortable or unable to find things to write about 2 years from now, the niche might not be the right one.

With previous experience and 2 years of writing anyone should be in that, “unconscious competence” level, and then you can focus on another niche (and still keep the first one)

getting that high level of competence and expertise is really the only way to succeed imo

I took 4 years…but I am a slow learner ;)

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Peggy Baron

I am impressed… 4 years in ONE niche… and nary another few niches on the side? Wow, you’ve got willpower!

I think you’re absolutely right about giving attention to one niche and building it up into all that it can be, and for all the reasons you stated. I think you also learn what works and what doesn’t and that experience enables you to build systems, templates, shortcuts, whatever, to streamline the process when it’s time for another niche.

Thanks,
Peggy
P.S. Also impatient for the ebook! ;)

Reply

Steve Scott

LOL,

4 years may be “overkill” but I seriously think 2 years should be the minimum to make a niche work.

It definitely helps having experienced it. Much of what I write about in “this” niche are the things I experienced in those 4 years. Of course I still am constantly learning since i have been doing this niche, and expect to write here -at least- another 2.5 years (likely a lot longer than the 4 years for the other) but that is what it takes to really be an “expert” and et the credibility to back it up, imo

Splitting focus more than halves your focus for each.

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Tristan@Blogging Tips

Amen to this one, brother. I would say that this is my number one weakness. It’s so hard for me to just focus on one thing. So so hard. But I am getting better. I recently stopped a couple blogs of mine and combined another couple. So now I have two blogs, and I’m seriously considering putting one on hold as I finish banging out my infographic course for Blogging Bookshelf.

In fact…Bam. I just went to my other blog and posted a “Sorry but I won’t be updating this for a while” post in the middle of writing this comment. How’s that for taking action, eh? So now I just have one blog in one niche… Holy crap. I can’t remember the last time that was the case. It’s been years. I’m also going to be taking next week off from BB so that I really can finish el producto. About freaking time, eh?…

Thanks for the kick in the pants, man.

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Alex

so that’s why you’re giving all your domains away.!

Bastard, now I’m stuck in the same position you were in.

LMAO.
I still need to get that site up (and another thing added to the list…)

Reply

Steve Scott

I have one too, lol.

I was thinking of loosely tying it into here, but haven’t done that work yet either.

Actually I won’t lie. I had plans at first to get into a new niche, then I slapped myself a few times. …then decided to loosely relate it.

Reply

Steve Scott

Tristan,

First off, I love the action taking!!

I know how alluring those “other” products can be. I have certianly gotten really excited by a few side things myself and have to constantly decide to make it work -with- what I am working on. Or just let it go.

I think lazer focusing for a bit will be great for you. I know people are certainly waiting on your product the way they are waiting on mine (still coming….)

Reply

Dino

Good advice Steve, and something I have been guilty of – not just with niche websites, but with opportunities in general.

Time to get rid of the noise and focus!

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Steve Scott

Dino,

It is certainly something that many people do. I have done my share of throwing sh** against the wall to see what sticks in the more distant past. But I really did not achieve any long-term success from it. It wasn’t until I really focused that things came together (and even that took a long while)

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Mike Long

I can completely relate to this…

Like you Steve, I found internet success early (in 2003) by throwing a bunch of sh*t at the wall to see what would stick. Here’s what stuck (in order): a small 5 page affiliate site that earned $400/month, auto-generated Traffic Equalizer sites (you remember those I’m sure!), one of the earliest PLR membership sites, a single Google content ad network campaign in the spyware niche, and finally, an Article Marketing ebook.

All of that allowed me to work full-time as an internet marketer from 2004-2009. But if you’ll notice, nothing in that list was really built to last the test of time.

I was going in so many different directions, that I never focused on building a business.

As you can guess, eventually everything fell apart, and I had no real foundation to rely upon.

So I’m typing this from the 9-5 job I had drag myself back to about a year ago. All the while I’ve dreamed of making a “comeback” into the world of IM. I’ve finally realized, as you figured out much earlier, that staying focused in one niche, treating it as a business, and being a “leader” in your business (even if it’s only a company of one) is VITAL to your long-term success in this business. (Ironically, my last ebook – Article Bully – espoused a less-developed approach (focus on one niche and become an authority in it). Unfortnately, I was still missing a few pieces at the time, and though I understood what I was writing at a surface level, I did’t full “get it” at the deeper level necessary to make a lasting change in the way I approached making money online.

Anyway, the point of this rambling diatribe is to thank you for bringing this topic to light. I have plans in place to leave this 9-5 at the end of 2011, and move back into the IM realm again. But this time, it will be with a more mature, complete understand of what it *really* takes to be successful – on every level.

Now if I could just pick a niche I’d be comfortable staying in for the long term….lol.

-Mike

Reply

Steve Scott

Mike,

Nice to hear from you bro! It certainly sounds like you have your head in the game this go ’round. As well as a crap ton of experience and “know-how” to make a go of it.

Your name sounds familiar, but I am not sure if I read your eBook at some point, saw ads for it or if It is just the “other” Mike Long, Internet Marketer I am thinking of.

Suffice to say I have a ton pf experience with the article marketing too.

Your words on “Traffic Equalizer” certainly rings true. In 2005-2006 I started using that crap. I made money hand over fist. So I did it some more. Soon enough I got a Google adsense ban for life.

That was the point that woke me up and changed my views. After that point I started really honing in on a single niche and centering on list building.

It took a while, but in the long run it is worth it.

These days I try not only to be aboveboard but to see “where things are going” so future changes don’t bite me in the ass.

By trying to play for the long haul you certainly pass up on some “quick” money and play for the long term win.

When I look back on it now, getting “busted” by Google was one of the bst things that happened to me. It was one of those things that kept me from being one of, “those” internet marketers that I surely would be otherwise.

Like I said, It sounds like you really “get it” now. I am sure you will have some awesome long-term success. Thanks for dropping by and leaving a great comment!

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Rob Cubbon@WordPress SEO Marketing

I can testify to this. I have found it hard enough to write one blog post a week on my main site for years. This is because I’ve had to do a certain amount of client work as that’s my bread-and-butter active income. However, now that I believe I’ve reached unconscious competence as my core business and I think I can write blog articles better and faster, I think it’s time to branch out into 1 or 2 other sites. But I’m not going to take my eye off my main site because that’s the only one that makes me money!

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Steve Scott

Rob,

That is certinaly the way to go about it. There is the obvious need to keep going and trying new things balanced against needing to focus and get that unconcious competetance.

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Alex

Steve mate.

Great post, something that I wish I had read last year!
The biggest learning curve for me was the realisation that … everything you said here is right!
You can have multiple niche sites, sure – but if you do not have the requisite skills to drive traffic and what not then you will fail.
I know your point was to focus on one niche, but you also meant to focus on one aspect of marketing I assume – and this is where I had a big FAIL for the first 6 months,

I ended up being pretty good at a lot of things, and not actually being able to do anything at all!

NB: I think it is really important that you add the words ‘in a day’ to your sales copy on your opt in form and popup.
You say earn $3911 in aff income, but its actually more than that. You did that in one day, so mention it mate!!
It will honestly make a HUGE difference.
Maybe you could add that week up and say
‘Learn how to make over $5000 a week in affiliate marketing and discover the secrets to how I made $3,911.14(?) in one day’

anyway, great post – and … SEE WHAT I JUST DID?!!?!

Can’t even comment without losing focus and jumping on other things!

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Steve Scott

Alex,

You make a good extra point. I have been a little scattered myself in my marketing approach. In marketing I think you need to have a “little” presence in multiple methods.

But I agree. To REALLY make it work you have to put all your energy into getting one going.

A great example is social networking, something I am not very good at. I have seen a lot of people kill it, just because they really engage and make those connections there.

Thanks for the Comment Alex, and the lack of focus with your good tip! ;)

-S

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Julie@Vikarbureauer

Well, as the saying goes “Jack of all trades, master of none”, if you want to really be good and highly successful in a certain niche, you’ve got to focus on it like you have a horse blind. There’s no other way. The quadrant is worth learning from, too.

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Steve Scott

Julie,

Yup!

Those old sayings last because they have the power of putting important truths to words.

-S

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Fran the Online Writer

Hi Steve:

A post that has a great suggestive fact. I believe in that. I see all successful entrepreneur doing that, e.g. you and Peggy.

Today is Wed, May 25, I read you email at 9.00pm,my time, which is 10.00 your time. I am going to email you back about your concern.

I liked your online income philosophy and its strategies to get best results. Last paragraph of the post is also very effective for readers who can use it.

Make it a super profitable week for yourself.

Fran A

Reply

Steve Scott

Thanks Fran!

I appreciate the comments.

Focus certainly is essential.

I hope you also have a wonderful and profitable week!

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Robert Dempsey@Internet Marketing Systems

I agree 100% with you here Steve. A number of months ago I shut down all of my businesses except the one I really wanted to focus on – online marketing strategy. The focus not only helps hugely with getting a few hours sleep at night, it also showed people I was serious about pursuing one thing. Thanks to that focus I have many clients coming in. So it definitely works not only in niche marketing but in business in general.

The thing that held me back for so long (years and years) from doing this was I was worried I might miss an opportunity. This turned out to be a completely false idea that I put into my own head. That’s now gone and productivity is way up.

As if there isn’t enough to learn with online marketing :P

Thanks for a great post Steve.

Reply

Steve Scott

Robert,

I can understand the “miss opportunities” thing. I know I have missed a few. The thing to remember is tha you will miss some opportunites.

But if you do not focus you miss them ALL.

It is nice to have your real-world experience backing this statement up!

Thanks!

-S

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Patricia@lavenderuses

HI Steve

I was going to do the many small niches thing and then I saw a few friends doing that and with mixed results! I just couldn’t bring myself to write about things I was not interested in or didn’t know something about.

So I have a new site going up that hopefully will be an improvement on my first one. Feel I have learnt heaps and know a whole lot more than this time last year.

Will be able to link parts of them together as they both have health aspects about them. As this is the area I know and feel comfortable in, looking forward to moving them both forward.

So for the moment, my 2 sites will be enough for me. Have some other ideas but will put them on hold till both my sites are established and profitable. Otherwise I will be continuing to work too many hours and not have the quality of life I want.

As always, you bring us practical tips that work for you and should work for us too. Thanks Steve

Patricia Perth Australia

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Steve Scott

Patricia,

You may not have been doing the lavender site for the 2-3 years I recommend, but I will give you an easy pass for moving onto the new niche.

You are obviously in the “unconcious competence” level for that niche and have been since likely before you wrote a word.

Make sure to let us all know when you start the new niche!

As for -more- than the two. Yeah, I agree, two should be more than enough until you get them both established.

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Ramachandran

Hi!
I fully agree with you. There is no meaning in becoming ‘jack of all trades’.One should concentrate on a particular topic / subject of his interest. He should have sufficient knowledge and expertise in it.

Thanks once again. Continue your efforts.

Ramachandran

Reply

Steve Scott

Rama,

For sure splitting focus is a just a sure way to fail multiple times.

Jack of all trades, master of none is a pretty poor thing to try to be IMO.

Some “generalists” can pull it off, but most people can’t, and even those that do rarely provide real value when it comes to the “internet world”

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Timo Kiander

Steve,

I agree!

Just wondering, how do you do you niche research? What criterias you use to define, it the niche is worth entering?

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Steve Scott

Timo,

That is a BIG question. Fortunately I have written an ebook/guide on that a while back.

Check it out here: http://www.profitableniches.net/

If you have already downloaded incometrilogy there may be issues getting it. If that happens just shoot me an email and I will send it directly.

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paul wolfe

Steve

For some reason I don’t think I’ve subscribed to your list or downloaded any of your stuff. Correcting that right now!

Paul

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Steve Scott

Bad bad man

I actually have 3

the first one was a personal development one that is a little off target now, from when I had a lot wider scope (it wasn’t that great)

The the niches one linked above, then the incomethree linked in right corner.

I know the downloads work if you go

niches report—> Income three

It should just place you in one list and then move you to the other (taking you off of the first)

not sure if it is fixed doing the reverse

Reply

paul wolfe

Great post – agree 100%

One of the things about focusing on one niche is that it allows you to develop depth to your efforts in that niche. So for example I’ve been seriously in the bass guitar niches for nearly two and a half years.

Because I’ve mostly been focused on that, I’ve built up a range of different products ranging from eBooks that cost $30, to fully fledged 30 week courses that cost $500.

I plan to add two to three more courses this year and then I’ll start to take my foot off the pedal for that niche and ramp up my One Spoon site (which is my ‘hobby site’ – I tend to only work on that in my spare time and evenings).

What’s interesting is that when you first enter a niche you have to work REALLY hard to earn money, but then as you become more established and you start building up your products it becomes much easier to generate income and you can put less hours in. (I know you do a different model – and generate revnue via affiliate stuff – but the principle is essentially the same).

For anyone reading – create a 2 to 3 year plan, one niche. Stay focused. And work hard. It is doable…just not the ‘overnight millionaire’ scenario painted by so many snake oil peddlers.

Keep on keeping it real.

Paul

Reply

Steve Scott

Paul,

You are 100% right, and even though I work off a slightly different model it is still totally the same.

You have to work very hard at first, and then when you achieve a level of success everything comes easier.

Though I like some of the “concepts” in 4 hour work-week (Tim Ferriss is an inspirational guy) the actual main conceit can be true but dangerous.

the way I see it businesses have two modes. Growing or dieing. You need to keep your foot on the gas or it starts going down.

On the internet this dieing can be a slow process…but it happens. That is part of the reason I have been spending a little bit more time with my “main” niche for the past couple of months. I make my money there and want to keep it growing.

But it is also true that the amount of time needed decreases as you achieve success.

You have to bust your ass to get those first 100 subscribers. after that each following hundred gets easier and easier.

2-3 years, I think, is the perfect point. People who “really” know their stuff can do it in less. People who are in a really “competitive” niche (like this one) may take more time to ‘really” make it.

But for rule of thumb that is the effort it takes to make it.

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Lesley from lesley writes

Another post which came at a very good time, I’d had a bad day and was feeling ready to give up with my blog.

Fortunately I have blogs like this one for inspiration, I don’t lack focus and I am happy to spend the time talking about writing and creating content because its what I love to do, but I confess I am looking forward to the point when it becomes easier to make money :-)

Reply

Steve Scott

Lesley,

I am glad i inspired you. You are a great writer, you know your stuff and you perfectly cater to the right size niche. None of that is lacking at all.

It seems to me you have been growing steadily since i first saw your original blog months ago. A little marketing and playing the “social game” and you will be over that “hump” I think (and only like 8 more humps to go)

Reply

Moon Hussain

Hi Scott!

I really like this post because it got me thinking. I agree with you regarding the whole “10 niche sites/$100 per site a month” philosophy. I don’t necessarily care for it.

I’m currently juggling around 7 sites actively. They’re a mix: some are broad niche sites, a couple specific product sites (affiliate) and a couple are specific Amazon type sites.

Sometimes it DOES feel very overwhelming. However, my path has been unusual and I’m starting to see some good results in the search engines. Most of these sites (except 2) will hit the first page of Google, I suspect, within the next month.

As for the quality of the content, it depends. I’m against posting articles from article directories (even if you keep the author resource box in tact) or low quality, spun crap. For a number of my sites, the content is my own. I also work with writers from Fiverr who do a decent job with the articles (one was excellent; the other two, I’m planning to expand the articles). I’m not sure how interesting I can make articles regarding coffee makers, so I think it all depends on the type of site you are aiming for.

As for niche sites, I agree. I’m getting ready to write more compelling content for my two main ones that I think have a lot of potential. I want to put relevant & compelling content on those sites. I’ll be brainstorming on free report ideas as an incentive to join my e-mail list. I want to keep these niche sites as long term income properties which means keeping the readers/visitors/people on list happy.

But you’re right: I’m in it for the long haul. I don’t want to make affiliate or product sales if it means ripping people off. I think the greater # of sites, you definitely have to think about prioritizing. I’m there myself!

How’s your ebook/product coming along?

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Steve Scott

Moon,

You and Alex are the “multi-nicher’s” that I love. ;)

Actually I am not sure your type of focused niche topics are exactly what I am talking about. Having the 10-15 article blog on Baby car seats (or whatever the ones are you make) where you promote it get it a few articles to rank and basically let it go may not be -as- bad.

Honestly I am not sure how I feel. Somedays I think it is a great idea. Other days not so much. It is a “which side of the bed I roll out on” thing.

What I am really getting at here are the ones who have 10 full on blogs but simply post regurgitated content with tons of ads, adsence and a crapload of posts that are really vieiled (or not veiled) product reviews.

I won’t o as far to say that I don’t occasionally post on an article directory a subpar article for a pure backlink (though I have been too lazy recently)

But I think your major points of entry should be quality top to bottom

Which I know yours is. :)

Reply

Brandon Connell

I would say yours is a good way to go, but I have done good with the numbers game instead. Whereas, I would create a CPA or Affiliate Site in one niche, promote it to get a few bucks a day from it, then move to the next. It adds up and is generally faster than building up one that makes a lot by itself.

Reply

Steve Scott

Brandon,

As I mentioned earlier in comments. I have done far worse in the distant past.I am not taking a morale stance on this. (well maybe not MUCH of one)

I know that system can work. I know for some (you) it can work quite well. I could have my head up my ass, but my personal view is that these could be wiped away with further Google slaps.

Painful lessons have taught me that the highroad can be the safest and sometimes the best when it comes to this stuff.

Thanks for dropping by and sharing your experience, bro. It makes the whole conversation better to get a glimpse of the “other-side” of the equation.

Reply

Edwin

Its always best to focus all your energy on one project if not youll get way too stressed out and the results wont be as good as you wanted

Reply

Steve Scott

Thanks Edwin,

I would go even farther. I would say that multitasking will ALWAYS produce inferior results.

Some people are really good multi-taskers and can do it with very low quality loss.

But still the brain works in series not parallel. YOu are not thinking of 3-4 projects at once. You mind is jumping from topic to topic at lightning speed. there is bound to be some lose no matter what when you split your focus.

The people that ae ‘really good at it” just manage to get that loss to a barest minimum

Reply

Rob

Hey Steve,

I’m a fan of telling it like it is the way you do. Most starting off get bamboozled into thinking, ‘start today, rich tomorrow’. Time frames that you (and Paul) and others have put on it 2-4 years is more realistic and flat out honest. From someone still learning, thanks for teaching this way. You’ve earned another subscriber.

Reply

Steve Scott

Thanks Rob!

I will appreciate your support! I do believe most people Can achieve success, but I too am disgusted by these “push button” wealth philosophies some people put forth.

Like anything worth doing, it takes time, effort and at least some degree of luck to succeed. But anything that is worth doing should have a degree of difficulty. When done right, you can build something that lasts.

Thanks for the comment and i hope to see you around!

-S

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Hulbert Lee

Two to three years in one market is strong claim, but I agree with it and admire your statement. It reminds me of Gary Vaynerchuck’s philosophy when he talks about patience, and if you look at many successful internet marketers, they have had their one website for many years. In a nutshell, the more we focus our energy on one skill, the better the chances we are at becoming a master at it, and eventually we will find that the skill becomes our second nature.

Reply

Ana @ list building tips

I agree, Steve. I think many newbie online entrepreneurs try to cover all the bases, but in doing so they actually dilute their efforts.

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Steve@Internet Lifestyle

Yeah,

I can see when someone is BRAND new. Maybe month one. Just playing around, getting a feel for things and seeing “what works” but after that it is time to knuckle down and do it “right” IMO.

Thanks Ana,

have a great Memorial day!

Reply

Jens P. Berget

Hey Steve,

I have given niches a lot of thought, and my problem seems to be that I haven’t found a niche that I care enough about already or the niches I care about is difficult to earn money from.

I was looking for a niche that I already know a lot about, and one that I was already passionate about. It seems to me that I should start from “scratch” in a niche I believe I can earn money from. Or do you think that if I’m passionate about a niche, no matter the niche, it’s always a way to earn money from it online?

Jens

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Henry

Lack of focus, the main cause of information overload is the ban of most newbies. Like you said, it is better to focus on one niche at first.

In my own opinion, targeting several niches can be a good idea if you’re targeting keywords buyers are using. That is, keywords that contains buy, sale, second hand, refurbish and so on. But of course, you must not do this when you’re new.

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Kim Collier

Hi Steve,

I stumbled across your website and just purchased your book. Lots of great information. thank you for writing it. My question to you is… what keyword search software do you use? Do you recommend just using the free Adwords Keyword search or a paid one? If you recommend a paid keyword software, what do you recommend?

Thank you,

Kim

Reply

Steve Scott

Kim, that is a good question and one with not really a strait forward answer. Two weeks ago I would have said I use both Market Samurai and Google adwords keywords for all my keyword research. MS was (in my opinion) a no brainer. But they do not do their rank tracking well anymore and the whole program just seems….slower (could be my imagination).

I still use MS a lot, but I am also looking for other options and have been playing around with serpattacks pro now too. I don’t know if I can yet say it is “better” but it seems like it might be equal.

So to try and answer: The free keyword tool for quick convenient checks and then Market Samurai and/or serpattacks pro for more detailed analysis (my gut right now is that MS still my edge out SAP for pure keyword research)

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Bill

Steve,
As a total newbie, I think your philosophy is golden. It is taking me waaaay longer to set things up than those black hat sites say it will. I also believe in giving my readers good, useful content because my niche is devoted to helping people find jobs and improve their careers. I think it would be negligent to short change them and give anything but my all.

I haven’t been a follower long, but I like what I see so far. Keep it up.

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Peter Paul

Hi Steve

I have read lots of amazing tips from your site. Currently I’ve just set up my site earnings online and I’m struggling to get traffic to the site. I tried using adwords but they seem to reject the site saying its a bridge site yet the only banners I have there are products i’ve used and bought. Anyways, i’ve also got 2 other sites, soulartworx.com and africagoldcoins.com which work fine on adwords. Only this blog earningsonline does not want to. So ive been trying to use bidvertiser by not sure If i’m wasting cash.
Anyways, i will keep reading you site and btw totally agree with you about the authority site being better in the long run.
Keep up the good work and any tips will be highly appreciated

Pete

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