One of the “tricks” I like to use is to recycle existing web content.
Do this and you can reach a wider audience with a minimal amount of work.
A great way to do this is to use the system Peggy talks about in this guest post…
Steve admits to being a little lazy. That is, he’s lazy about writing more and more articles when he can leverage the first one in so many ways. He makes a good case for working smarter, not harder.
So I thought I’d show you the path an article can take, in its different forms, and how many eyeballs could potentially see it. And since I want you to “see” what I’m talking about, I’m going to put up an Easy Article Starter (the beginnings of an article, more like an outline) here as an example to work from. Ready?
What Do I Use For Backend Products?
Intro - Whatever you put on the backend, it’s got to be related to the initial product. It either needs to complement it, or show how to do it easier, faster, or better.
Body - Examples:
- do-it-for-you (they pay you to do the thing for them)
- tools and software
- audios of product
- transcript if product is audio
- physical CDs of product
- group coaching
- one-on-one mentoring
- paid forum
- paid webinar
- in-person conference
- in-person deep mentoring session
Conclusion - Pick your backend products with care; they’ve got to be a good fit.
1. The first thing is to complete the article by doing up a proper introduction and conclusion, explaining each bullet point with one or two sentences each, and adding in a few of your affiliate links. That’s an easy 400+ word article. Post this to your blog.
It will depend on your blog traffic, but I’m going to go with a wild guess that 100-500 eyeballs will see it.
Note: When I say eyeballs, I’m counting 1 eyeball per person.
2. Now take your favorite parts – the bullet points where you have affiliate links – and turn it into an email to your list. Don’t “blast” this out but put it in your autoresponder followup message series so it goes out after xx number of days to each person when they’ve joined your list. This can create ongoing affiliate commissions for you.
TIP: Can’t you see the potential here for How To reports you can sell on the backend of this? How To Set Up Your Own Coaching Program, How To Set Up a Membership Site, etc. They can be your own creations or affiliate products.
Let’s say you have a list of 1000 and roughly a third of them open and read the email. If I did the math right, that’s 333 looks.
3. Let’s set this thing up as an ecourse and use it to capture email addresses. It’s always a good idea to have more than one list enticer aka. lead magnet in case one doesn’t appeal to the viewer but another one does. I like to set up a new list for this so I’m not crossing the streams with the same info I put in the AR follow up message in #2 above.
Your ecourse can be 7 parts with each one covering a bullet point from the article starter above in some detail. By detail I mean explain it – What, Why, When, and maybe add an example. I leave out the How because that’s what my affiliate link is for.
Brand new baby-blues could be 50 – 500+.
4. Don’t you think this article could be transformed into a guest post? You can totally rewrite it and submit it to an appropriate internet marketing blog. Give it a new intro and conclusion and turn your favorite bullets into 4-5 line paragraphs.
TIP: Try to always guest post “up” the ladder on a site that gets more traffic than yours does.
One of these could get you 200- 1000 eyeballs.
5. Time to go a little viral. You’re going to turn this into a report and put it on Scribd. I love that Scribd is connected to Facebook so your internet marketing Facebook friends can immediately know it’s there, read it, Like it, and help it make the rounds.
A guess as to EBs might be 100 – 500.
6. You can also make this a PDF and give it to other marketers to give away to their lists, no optin required. You might not be directly building your list, but you are building your brand recognition and you still have your website link, and affiliate links or product links in it. One of my friends loves these and likes to offer them to her blog readers and her list every Friday as “freebies”.
It’s hard to say here, but if 10 people give your PDF to their lists of 1000 and a third of them read it, I believe that comes to 3333 you-know-whats.
7. Don’t forget EzineArticles since you’re on a roll. You know what to do: new intro, new conclusion, 3 or 4 bullets from the original article starter turned into paragraphs.
TIP: If it’s starting to feel a bit stale, take the main idea – offering backend products – and turn it around into 5 mistakes people make with their sales funnels.
New views look to be about 100-600.
I could go on, but Steve might shoot me because of the length of this post. The grand total of eyeballs from these 7 actions = 4216 – 6766 … working from the one article!
How much time will all this take you? With one article and a plan, it won’t take you nearly as long (or as much sweat and tears) than if you started from scratch each time. That’s leverage, baby.
Peggy Baron has been busy helping other marketers with their online content needs since 2008. She writes high quality PLR as well as unique Easy Article Starters. She calls peggybaron.com her home turf.Take Action. Get Results.