Lent is here. For this Lenten season I am giving up whining about the Google Panda Update. That being said… it is still on my mind. So this week’s Steve’s Saturday Selections is all about 3 topics: Social Media, Marketing and the topic that I will not whine about.
Google Panda is a good thing. All hail our new GoogleBot overlords!
I must not whine, I must not whine, I must not whine….
Getting people to your social media accounts is part of the battle. Connecting with a handful of those people in a meaningful way is another part. Both of those are often talked about in the constant social media quantity vs. quality. My gut feeling is that they are both important but what also needs to be considered is what Debbie discusses. Numbers and quality are not the only things that matter but lead generation and conversion are just as important.
What’s in a button? Actually quite a lot. Most of us desire our articles to be shared to peoples social networks. AT least we all should care about having our articles shared to social networks. Social Media is becoming an ever increasing way to get your articles ranked and found. Google search results seem to be putting an ever increasing importance on these social shares for ranking. Therefore it is important that you do your part in getting people to share your articles on social networks. There are only two things you can really do to encourage this. The first is to write articles that are worth sharing and the second is to make the sharing vehicles very visible. Fortunately Sheila has written a great article on the best of the social media buttons that will help to give your articles a presence on the social networks. While you are thinking of social media why don’t you click a few buttons on this site…. You know, just for practice.
FaceBook Ads is one of the things that is high on my list of things to start doing. I have been hearing nothing but good things about it. Many people on FaceBook are “blind” to the ads but this becomes a good deal based on the fact that the prices are simply so low. The CTR’s may be less than 1% but with a CPM of pennies even that can add up to significant numbers. If you are clueless as to how FaceBook advertising works or if you just want some more information, check out Zac’s great article on getting FaceBook ads for (almost) free.
FaceBook is of course one of the monsters that dominate the realm of “social media”. The only social media powerhouse that comes close is Twitter. Understanding how to make money with ads is only part of the package. At some point every online business should have a FaceBook landing page to fully take advantage of everything FaceBook has to offer. I will freely admit I am no techie and this is the sort of thing I usually outsource, but Facebook has (again) changed the ways to setting up a good landing page. Fortunately reading Pat’s post on setting up a FB Landing page makes it sound like this is something that even a technical idiot like myself could handle.
This final tip is one I thought was cool. Many of you have cool pictures for your backgrounds on Twitter that are obscured by the left and right panels. Well Hugh gives us a quick tip on how to make the right Twitter panel 100% transparent. Is it necessary? No. Is it cool? Well…yes!
Many people who write online content were affected by the Google Panda (Farmer) update. People who write for content sites have seen their pageviews ad resulting “pay” drop. But those who do it for backlinks and traffic using sites like Ezinearticles, Squidoo and Hubpages have also been affected by loss of traffic, tighter restrictions and some business practice changes on all these sites. For anyone desiring more information on the Google Panda update Kristi has produced an incredible list of just about every authoritative article written on the subject.
Once you have checked out a few of the great articles that Kristi has linked and have a fuller understanding of what the Google update entails perhaps you have an opinion of article marketing. Some people are saying that article marketing is dead, but like a chicken with its head cut off the body is still spasmodically moving. But these things can be hard say for sure. Mavis gives us some very important tips. She clues us in on how to beat these changes to traffic generation rules/
Brankica has an beginners SEO guide that lays out all of the important facets of SEO in a very clear manner. If you have any doubts whatsoever of the difference between, “good” and “bad” SEO this is place to start looking.
The Amazon Affiliates program is an absolutely wonderful way to make money (unless you live in Colorado). Though I have not personally done “a lot” with Amazon Affiliates to date I have done enough to see that Chris gives some great tip in his list of 20 tips to making money on Amazon.
Patrick Swayze and Inbound Marketing what is not to like about that? The only difference of opinion I have is that my “cool” Swayze is the coolest guy on the mountain (Red Dawn)or the coolest guy in the 50’s (The Outsiders).
As Alex points out in the first line of his article, affiliate marketing is not for everyone. Some people are good at it; some people will never be good at it. He lays out some of the basic things you will need to be one of the successful ones in his 4 things an Affiliate Marketer must do.
If you have followed my advice on this site you are happily (hopefully) building up a powerhouse email list and auto responder sequence. There has only ever been one product I recommend using and that is Aweber. If you are using Aweber I hope you will revisit this old article of mine on how to write emails the make you money. If you are not yet using Aweber, I hope you will read Ana’s great article on why you should be using Aweber.
Does this final article fit into “marketing?” Maybe not, but for anyone to try and become the worlds first, “Billionaire Blogger” there is going to have to be one hellacious amount of marketing going on at some point. Plus Tristan’s article is a lot of fun, so for that sake just consider it to fit in, “marketing.”Take Action. Get Results.