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How I Would Start Over with Affiliate Marketing

by Steve Scott | Join Him On Facebook

Start Over with Affiliate MarketingFor the last few weeks I’ve enjoyed a nice vacation in Panama.  During this time I caught up on a few podcasts I’ve accumulated on my iPod.

The one episode that stood out was put together by Glen Allsopp of Viper Chill.  In this lesson, he answered a question that successful entrepreneurs often get:

“How would you make money if you had to start over?”

Glen gave a great response to this question.  And I think his new podcast is definitely worth checking out.

But today I’d like to put my own spin on this question.  This post lists the EXACT steps I would take if I had to start over with affiliate marketing…

…This means I would have none of the things I currently possess.  No affiliate sites.  No Steve Scott Site.  And no existing contacts.  The only thing I’d have is what’s inside my head and a few hundred dollars to spend.

Here’s how I would build a successful affiliate business…

Step 1 – Target a Passion Filled Niche

I’ve said this before: I believe in a philosophy called One Niche to Rule Them All.

Put simply, you can’t achieve true success online if you’re building dozens of sites.  The best results come from targeting an ultra-specific topic and become a leading authority on that subject.

When starting over with affiliate marketing I’d pick this niche: How to Travel on a Budget Tips for the Middle Class

Why this topic?

Here are few reasons:

First off, traveling is one of my passions.  I have visited over twenty countries in the last few years and I know a number of “hacks” that can help people save money.  So my content would have authority because I wouldn’t just talk about doing stuff – I would provide specific examples.

Also I think there are some holes in this particular marketplace.  Most ‘budget travel’ content is geared towards the backpacker who has lots of time to travel and not a lot of money.  There isn’t a lot of content written for your average person who only has time to vacation for a few weeks each year.

Finally I think this marketplace has a number of opportunities for affiliate offers.  Not only can you promote certain vacation deals; there are many info products that teach shortcuts for traveling on a budget.

Getting Started with an Affiliate Niche

You need great content to compete in any niche.  So I’d use these tools to research the travel budget niche:

  1. Google Keyword Tool:  I’d start with the “budget travel” keyword and find out related phrases.  I’d gather these keywords into a single Excel file that will be used for content ideas.
  2. Google Alerts: I’d set up a daily email digest on the major keywords I’ve just discovered.  These alerts will help me stay on top of this industry.  Plus they’ll increase my authority because I will be talking about current events.
  3. Related travel blogs:  There are a number of content sites that provide excellent content about budget traveling.  (Nomadic Matt is a great example.)  I’d see what they write.  And then I’d use ideas for what type of content is most popular with a budget travel audience.
  4. Travel services and sites: There are hundreds of in-depth sites that help people save money on traveling.  I’d spend time on a few to see what people commonly discuss.  For example, I’d check out Orbitz.com, TripAdvisor.com, CouchSurfing.org, and frugaltraveler.blogs.nytimes.com.

You don’t need expensive keyword tools to research an authority affiliate marketing site.  All that’s required are a few free tools and a bit of effort.

Cost: $0

Step 2 – Locate Multiple Affiliate Offers

A good affiliate marketing niche provides you with a number of ways to make money.  The trick is to find offers that are useful to the reader while also being extremely profitable.

Here are a few things I’d promote:

Sidebar: These aren’t affiliate links.  I’m only linking to these sites as a way to provide examples of what I’d promote.

#1. The Starwoods Rewards Credit Card: This is the best card I’ve found for accumulating air miles.  Plus they offer a great program that covers insurance on rental cars.  So I’d talk about using this credit card as a great way to cut a few corners while traveling.

#2. Rental Car Deals: I’d also spend some time promoting the idea of renting a car in certain countries.  I did this in my recent trips to Belize and Panama.  The problem with car rentals is they can be expensive.  That’s why I’d recommend using car rental discount codes. You can use these codes to generate affiliate income while also subscribers save money.

A good example of this technique can be found on Rental Car Momma.  I used this site on my recent trip to Panama.  It was a win-win for both of us.  She earned an affiliate commission and I saved $110 on my car reservation.

#3. Travel Hacking:  You can save a lot of money by knowing how to leverage airline miles and special deals.  This technique is called “travel hacking” and there a number of products that show people how to do it.  One major player in this industry is Chris Guillebeau who has three offers I would promote as an affiliate: Frequent Flyer Master, Travel Ninja, and Travel Hacking Cartel.

#4. Special Travel Deals:  There are hundreds of travel deals that happen on a daily basis.  So I could easily create a sub-list of people specifically interested in last minute travel deals.  I would promote offers from Orbitz, Priceline, Hotels, Carnival, and Gap Adventures.

#5. Travel Info ProductsE-Junkie and Clickbank are full of travel-related information products.  I’d spend a few days checking out all the products on these sites.  And then I’d find three or four products that I’d happily promote to a list.

Budget travel is a HUGE market.  So there are literally thousands of ways to make money with it.  So I would spend at least a week looking for offers that match my core brand and overall message.

Cost: $0

Step 3 – Set up a Website

I would need a website.  So there a few things I would have to do to set one up.

To start, I’d look for a keyword-rich domain name.  I’d choose a primary keyword phrase that gets at least 2,000 exact searches a month.  Perhaps I’d go with “Budget Travel” which gets 60,500 exact searches a month.  Or maybe “Travel Hacking” which gets 2,400 exact searches.  I’d spend some time on picking a domain name because you can pick up a lot of extra traffic with a keyword-rich domain name.

Next, I’d hop over to Name.com and spend $10.99 on domain registration. There are dozens of sites that register domain names.  I choose Name.com simply because it’s what I’ve used for the last eight years.

Finally I would buy hosting for my domain.   The service I recommend is Host Gator {affiliate link} which offers a monthly package for $6.36. Again, this is another site I recommend because I’ve successfully used it for a number of years.

There’s a lot more that goes into setting a website.  So I recommend you check out my post on 6 steps to start a website if you want more info.

Cost: $10.99 + $6.36 Monthly

Step 4 – Capture Email Leads

Without a doubt, list building is THE way to make money as an affiliate marketer.

The best way to build a list is to entice people with what’s known as a lead magnet.   This is a free report you offer in exchange for a person’s email address.  The trick here is to offer something that provides real value to the subscriber.

For this example; I would provide a sample itinerary of how I saved money on my trip to Panama.  I would detail the things I did to save over $500 on this ten-day vacation.  I think this would be a good lead magnet because it’s both realistic and easy to apply for any overseas trip.

I would also invest some money on the design of the eCover graphic.  I would post a job on Elance.com and hire someone who has previously created images that stand out.  Usually you can find a designer for around $60

Next, I would add an opt-in form to the content sites I set up in step #4.  I would really emphasize the subscription form by placing it in a number of spots.  (You can see how I do this with SteveScottSite.com)

Finally, I’d create a squeeze page that will be used when I promote my new content site.  Typically it takes over a $100 to design a simple squeeze page.  That’s why I would buy a tool called Optimize Press {affiliate link} that costs $97.  I think this is a cheaper (and often better) alternative to hiring a web designer to create a squeeze page.

Cost: $157 {estimated}

Step 5 – Write a Killer Email Sequence

Since 2006, I’ve made the bulk of my income from email marketing.  So I know you can make money with affiliate marketing by building a list.

I’d start with a few 100% content messages that help subscribers with their major budget traveling concerns: Flights, hotels, activities, and eating.

These messages would be full of quality information and make subscribers comfortable with hearing from me on a regular basis.  They would be spread out over a few weeks and be full of “open loops” that literally force subscribers to read my content.

I would write about 6 to 7 of these content messages and then slowly weave in the occasional affiliate offer.  The key here is to promote products as a way to save money on traveling.  So even if they’re spending money; subscribers are still saving a lot more in the long run.

I’d spend a long, long, LONG time on my email sequence.  I would map out a story arch for these messages and make sure each individual email is part of a value-driven story.  Frankly, I’d rather sacrifice some money in the short-term to build a list of rabid, long-term subscribers.

Shameless Plug: The best way to see an example of this idea is to join my email list.  As a subscriber you’ll see how I use stories; open-loops; and content to create a value-driven sequence.  For more on this; check out my free report and subscribe to my free newsletter.

Finally, you don’t need to spend a lot of money on list building.  The tool that I use is Aweber {affiliate link}.  They charge a recurring fee of $19 to get started.  Yes, this is a monthly fee.  But this is the BEST money I’ve ever spent on my online business…so I know it’s worth it.

Cost: $19.00 Monthly

Step 6 – Create Killer Content

I wouldn’t use “blogging” as the only way to generate traffic.  Instead I’d mix a content-driven site with other traffic techniques to build a large travel budget brand.  Here’s how I would do it:

  1. Write one keyword rich article each week on my blog
  2. Build a social media presence by connecting to people on Facebook, Google +, and Twitter.  I’d start by promoting other people’s content.  Then I’d build relationships with the influencers in the budget travel niche.
  3. Create Kindle eBooks.  I would write small Kindle eBooks on tightly-focused travel topics.  These would be priced at $.99 so I can get the largest amount of customers.  I would recycle content from my website.  Then I would insert an advertisement for my squeeze page at the beginning and end of the book.
  4. Record two YouTube videos each week.  Again, I’d build up a presence and network with other people who use YouTube.
  5. Release a press release once a month targeting a current trend or hot topic
  6. Record a podcast (optional).  There are many examples of people who are creating great podcasts that drive people back to their content sites.  Indie Travel Podcast is a good example.

With these sites I’ve promote both my blog and my squeeze page.  I think most people waste valuable resources by not pushing their email list.  So I’d work hard to detail the value that readers get when they join my list.

Cost: $0

Step 7 – Focus, Focus, FOCUS

The key to success with any authority affiliate marketing niche is FOCUS.  You can’t write a month’s worth of content and expect to succeed.  The results come from building a large audience over many months and years.

If I had to start over with affiliate marketing I would pick the travel budget niche.  Then I would work my ass off to become a major player in this market.  That means I wouldn’t get sidetracked by other “can’t-miss” business models.  Instead I’d put my nose to the grindstone and get things done.

Cost: $0

Final Thoughts on Starting Over with Affiliate Marketing

I’ve learned a lot of things in my six years as a full-time affiliate marketer.  Specifically there are three lessons that have had a positive impact on my success:

  1. You need to focus on a tightly-specific single niche
  2. You need to build a list full of great content and offers that help people in this market
  3. You need to promote the hell out of this list.

Follow these three rules and it’s not hard to succeed with affiliate marketing.  That’s what I would do if I had to start over.

What’s interesting is you don’t have to spend a lot of money to get going.  Really all you need is a $167.99 initial investment:

Then you’d spend $25.36 every month:

You need thousands of dollars to start a traditional offline business.  But an authority affiliate can be done for a fraction of this price.  Then it’ll take less than $1 a day to maintain this business.  I think that’s something anyone can afford.

My point is you don’t need a slickly-designed online presence to succeed.  Nor do you need dozens of niche sites.  All that’s required is some knowledge of a specific topic and a willingness to share your experiences with an online audience.

This is what I would do if I had to start over.  Now it’s your turn.  If you lost everything TODAY; what would be your action plan?

Comment below…

Take Action. Get Results.




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{ 37 comments… read them below or add one }

paul wolfe

Steve

Interesting post and exercise.

For me it would be this:

1. Find niche that I’m interested in plus will generate revenue.
2. Start building a list (the usual steps….content that attracts, opt-in form/squeeze page, opt-in bonus, build relationship with emails)
3. Find out what problems the list are having. By asking them!
4. Create products that solve those problems.
5. Launch said products to the lists.
6. Wash rinse repeat.

This is not so different than what I’ve done – the main differences are that now I know what steps to implement and don’t have to go through the whole trial and error process – plus having created a bunch of products I’m much better (and quicker) at creating them than I was.

Paul

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paul wolfe

As a PS – the OTHER option that I’d be sorely tempted to do would be to leverage the Amazon Kindle platform via fiction writer. And specifically Sean Platt’s serial fiction idea/system.

But that’s a little less certain….could yield big results, could yield poor results. Much more of a lottery.

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Steve Scott

Paul,

The fiction idea has a certain allure, but like you said it is such a gamble.

Asking your list what problems they are having and then responding (creating problems, addressing them in messages etc.) Is a great extra step people could/should use. I totally agree that any information you can discern to find out more about what your readers want, the better off you are!

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paul wolfe

Yep – I would only do the fiction writing thing if:

1) fiction writing was somethign I thought I was good at
2) fiction writing was something I LOVED doing

The other thing I’d add to my earlier list is that I’d make sure I concentrated on higher priced products/trainings/services. It’s much easier to add buyers via PPC when you have a big margin like $200 to play with, than it is with only $7 or $15 to play with.

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Dave Starr

A lot of “meat” in this article, Steve. IIt really struck home to me becuase for years now I have been making money in dribs and drabs by chasing this si=hiny object or that, while all the well I have a site I started/run as a ‘hobby’ which has grwn to easily workable size … have suddenly realized how much money I have left laying on the table there while I have been neglecting it. I’m not go8ing to keep making that mistake.

I really only started out to comment in order to second your recommendation for name.com. I moved dozens and dozens of domains there years ago when I finally got totally sick of the horrid mess Godaddy calls a web site … and the worse mess they call “customer service”.

Absolutely recommend name.com for registration … no aff link there, I just love their prices and service.

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Steve Scott

Thanks for all the kind words Dave. I think we all get distracted by “shiny objects” from time to time. I certainly know I have been. But focus and trying to put blinders on to avoid these distractions really can be important. Specifically for someone starting out, who has not learned enough to instantly recognize the more “scammy” distractions.

I definitely agree with Name.com vs godaddy. Godaddy has the popularity, but in every way from price to service name.com beats them.

Thanks for dropping by and commenting!

Steve

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John B

Great post! I’m actually just starting out in internet marketing and working through a similar process to what you outlined.

One question I have, that I’ve been struggling with for my site (which hasn’t launched yet), is how much content should you have at launch? Would you target a certain number of content pages? Is it more “natural” to the search engines to build content over time?

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Steve Scott

First off, John, good luck with your upcoming site. It takes a lot of work and effort to builld a site the “right” way, but it is worth the effort in the long run.

The “how much content” question is one I have pondered from time to time myself.

I don’t have any firm studies, but my thinking is you will want at least a few things up so you don’t look like a fly by night operation if someone comes by. (Not that you get a lot of traffic at first).

Personally I would say AT LEAST 5-6 pages. Ten is probably the sweet spot, but I wouldn’t go much more than 10, then after that just go for a “natural” spread of articles. (and building a social presence)

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Nisha

Can you elaborate more on Step 2? I understand how to choose products and offers that you would like to promote, but how do you create an affiliate relationship, so that you benefit when people purchase?

Say I want to recommend a certain credit card. Then what? Other than products on amazon, how do I create an affiliation with other businesses and products?

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Steve Scott

Nisha,

When you find something you like on most sites you will find some sort of (often small) tab called affiliate info. These will give you the info on how to sign up as an affiliate for that product service. Of source Amazon and CB are the big ones that are easy to join and find multiple things to off (depending on your niche)

Another good site is called Commission Junction. Which you join as a site and then apply to all the pertinent offers individually. (and it has a ton of sites that are through this network.

Step 2 is mostly a “research” phase. Seeing what is out there and what the requirements, steps are for these affiliate offers. If you see a product you realy like with no affilaite info, I would personally take down the info on it…. once the site is started and you show a little bit of traffic, I would email the site administrators and ask them about their affiiliate program. Nearly every major site will have one in some fashion.

Hope that is clear!

Steve

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James Pruitt

Hey john, personally, I recommend 10-15 pages of good high quality content with at least 1 of those being a “link bait” piece before launching your new site publiscly.

Great post Steve, hope you had a great trip! was wondering why I hadn’t seen you around much… Now I know…

If I had to start over again, I would sit down pick a niche following the same passion/profit method that I have used for 3 years now. I would get out and find at least 3 forums that allow linking in my signature file and start becoming active in those forums.
As I browse the forums, I would start picking out the keywords that stand out from forum posts, and use my answers to questions people ask to start putting together a report. I would take 10 questions that I find in the forums, and make a report to answer each question.

Once I have the report, 7 follow up emails (each one targeting another question related to the originals) and the 10 posts, I would look for a domain name ( I use namecheap myself, but I hear Name.com is really good too.) I would also go to Hostgator, but I would grab the Baby plan, because I am just weird that way…
still, $10/month aint too bad…

Once I get that site online and tweaked out, I would keep going to the forums every day, and once I built up a good number of posts I would add a link to my signature file to the new site. I would also be building a list of blogs to follow, and start commenting on blogs, and try to get to know the blog owners. I would create a social media account for that niche and begin engaging people there. from there on out, it would be post 1-2 times a week, video 1 time per week or more, and post daily on social media sharing relevant news in the niche.

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Steve Scott

James,

The vacation was great, thanks. Still trying to get back into the swing of things. :)

I like your idea of building a presence on related forums. It is something I have never done much of, but I do think it is a good way to have that solid audience fairly quickly.

One question for you, wouldn’t it be better to have a domain before you start too much forum commenting. (Since you could have your sig. with a link for all those earlier comments)?

I also like your Blog commenting part. I didn’t mention it in my article, but I totally agree that is part of building a presence and authority within a niche. (I know we agree there!)

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David

Hi Steve, I was wondering about your recommendation on the web hosting. Do you recommend moving to a dedicated server after you have a little money coming in?

I ask because it seems to me that there are too many problems with shared hosting. I saw improvements when I moved to dedicated. – Have you had that same experience?

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Steve Scott

David,

Like you pointed out it really depends upon your situation. Just starting out, shared hosting is more than sufficient, but for a long term strategy perhaps not. Just getting started, I don’t think people should worry about it, as you pointed out, changing to a dedicated server can be something to worry about when the money really comes.

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Jens P. Berget

Hi Steve,

I really like this post, because it answers a question so many people have, including me. And this is a blueprint for what we should do.

But, to me, it’s also the problem of finding the niche, or actually discovering what you’re passionate about. And discovering if it’s a market to actually make a revenue. I still don’t have a niche site, just because I’m having a problem with this process.

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Steve Scott

Jens,

It is a process and it ain’t easy. If it was everyone would be doing it, right. Thanks for the great comment and nice words! :)

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Mike

Hi Steve,

Just wondering if you’ve at all been affected by the recent updates with Google’s algorithm. To this point, around 90% of my income comes from SEO and affiliate sales, but this latest update from Google dealing with “over-optimization” has almost wiped me out. I had a larger authority site on an exact-match domain. Probably about 30 pages of keyword-focused content, but I wouldn’t call it overoptimized.

Kind of annoyed at how unstable SEO has become as of late. Just wondering what business models are available that don’t focus so much on SEO or only use it as a single spoke in the wheel. Does your course cover any of this? Thanks for the great content. Keep it up.

Mike

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Steve Scott

Mike,

Some of the smaller niche sites I have been playing around with were a little affected by the updated. But nothing very dramatically.

I guess this is the clarion call for more “generalized” authority sites, which is what I started out doing.. so my older stuff (where I get most of my $$) wasn’t really touched.

(not that it doesn’t make me mad…it seems that often crappy sites are taking the place of better ones)

I would go back to a bell I always try to ring. Minimize your reliance on Google entirely. Do youtube, build a list, try to get involved with social media. Just having all those things pointed to your sites will hopefully keep you out of the big G.’s grasp.

I am sure you “know” about all these. They certainly aren’t a secret. But hopefully that helps.

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Mike

Steve,

Thanks for the quick response. Yeah, I do know OF many of those methods, but I haven’t really had much experience in any other than raw SEO. Does your course(“No B.S.”) cover building out an affiliate business without much reliance on Google?
Thanks again.

Mike

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Steve Scott

Mike,

It “sort of” does. A portion of it is stuff you might already know. The “how to” of building an affiliate business. I don’t really talk about SEO at all, except in a general sense. It is more about the fundamentals of building an affiliate business. With focus on email marketing, copywriting, and creating a real “authority” site. No in depth, “secrets” because I think in the “long” run, anything that really “games” the system will at some point bring down the hammer.

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Mike

Steve,

Thanks again for responding so quickly. I think I’d like to pick up your course. I’m just wondering if you’d say it provides specific enough information to help me to build a solid, reliable, and profitable affiliate business from the ground up. I’m far from a newbie in that I’ve built small niche sites in the past and made as much as $5k from them in a month. But on the flip side of that, upon further reflection, and in light of the recent Google “Penguin” update in which most of my rankings went away….I’ve never really built a real “business”. I’ve been too reliant on Google for traffic and profits, so I’ve essentially been building a house of cards vulnerable to the inevitable gust of the latest Google update.

Just looking to start afresh, but this time looking to build something solid so that I don’t have to go back to a job a few years down the road. Know what I mean? Thanks again.

Mike

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Steve Scott

Mike,

Hope you like the report. It is hard for me to gauge what you might or might not know. I think you will get some good info out of the course. If you feel you don’t, it has a easy refund policy (as do all CB products) I won’t be butthurt if you think you know all the stuff and get a refund. ;) But hopefully it will encourage you and help you to build more in depth authority sites. :)

Regardless, good luck man, and thanks for the comments!

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Morris

And if you are frugal, you can even start for less. For example, you can start multiple niche markets with a single BlueHost account (focus one at a time). But as your traffic increases, you need to move to a more responsive hosting environment.
I have been looking at niche markets too. You know, there is always room for one more player no matter what market you choose. What’s the old rule? 80% of getting there is just showing up?
Have a good one!
What happened to Optimize Press?

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Steve Scott

Thanks Morris,

For sure. If you want too, it could even be completely free, with a Blogger or wordpress blog. (Although a LOT less effective). The important thing is that it doesn’t cost a mint. There is certainly a “prices may vary” bit here, but the price of entry is very reasonable. The “eductation” and getting up to speed is the hard part. (there is a lot to learn…and a lot of conflicting info)

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Joe

I am just about to start over again as my niche sites have all been hit by the latest Google update and I’m tired of trying to pick them up again.

One question: is the squeeze page and the main blog/site different sites on different domains?

Thanks!

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Steve Scott

Joe,

The answer to that is…it depends. Personally, I usually do create a dedicated exact match URL for a squeeze page, just for the small seo advantages. Also having a dedicated url, allows you to put up a different them and use (in my case) optimize press, which can make it easier to make a killer looking squeeze page.

But there would be no reason that it “HAS” to be on its own URL, there are advantages, in my opinion, but many people do make squeeze pages as sub-pages of their main site.

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Fran Civile

I just got through reading all of your ‘if I had to start over’ post and my head is swimming with good information … you sure know what you’re talking about Steve!

I’ve referred my blog readers to your site a couple of times lately and I am again today; I
reread your ‘Income Trilogy’ report and I’ve decided to use it as a guide to narrow my focus on those subjects of writing, affiliate marketing and writing to be published (ebooks, reports, kindle etc.

There are so many ways that we use writing, even in the course of using writing for just plain conducting all aspects of our business!

I am suggesting in today’s blog article that my readers pick up your ‘Income Trilogy’ report.

Fran

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Steve Scott

Awesome to hear Fran! I forgot about that eBook… Don’t even know if it’s available anymore. I might have to update it and give it away to readers or make a Kindle book out of it.

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Leonard Evenson

Wow, great tips for starting out in affiliate marketing. There is much to learn about this line of work because there are so many options to choose from when build a website and business from scratch. I found that the important thing is to start with 1 niche and learn all there is on that one site, and when that is set up, then it is time to move on to building other websites and creating some new relationships with affiliates. Your blog is so well put together and full of such great information that it would be a shame not to share it with those who wish to learn about home-based businesses. Thank you for everything I learned here!
Best regards,
Leonard

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Steve Scott

Couldn’t agree more! Focusing on a single site is a great way to get the fundamentals. You don’t necessarily have to stick with that site, but doing the day-to-day thing helps you figure out what marketing strategies work best.

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Daniel Richard

I ran a few thin affiliate sites that I had little passion in. Some scored $100-$500 in good mths, but were seasonal and felt like a chore updating them.

Many stop getting in any income and were delisted from my portfolio of sites.

Similar to starting over, I’m now just focusing on a niche that I’d crush it. Totally worth the effort today. :)

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Steve Scott

Daniel— Sounds like a good plan. It’s getting harder and harder to rank a thin website that doesn’t have a lot of value. Focusing on a single niche sounds like the way to go!

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Jac Auguste

Steve,

I don’t believe in accidents and the likes. I can’t even remember what research I was doing when I fell on your site. I’ve been here for about 3 hours now. the wealth of information you provide is awesome!

I’ve been looking for a way to “start over” and you have outline in a very pin-pointed way how to do it. I have found a way, FINALLY! I’m hooked on your website and will be back many many times (including registering for your email updates).

Thanks!

Jac

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Steve Scott

Awesome to hear Jac! I know what it’s like to begin again with a business… Sometimes it’s best to ‘reset’ and shift gears doing something you love. Glad to you’re getting value.

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Cindy

Your inspirational and really thorough material “found me” at a critical time — not starting over, but starting! Have spent quite a bit of time researching, and realizing that I don’t want to create what you all are calling (and I agree) thin content with little value. Would much prefer to do something really helpful — but am concerned with “personalizing” with “ME” being attached to it. Any advice for those of us who wish to remain more anonymous? Still do the good work, offer the value but not be “personally” attached? Maybe impossible…

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mike

Hi Steve,

I have a quick question. How do you create those sections within your post that stand out with the vertical line?

This bit: Shameless Plug: The best way to see an example of this idea is to join my email list. As a subscriber you’ll see how I use stories; open-loops; and content to create a value-driven sequence. For more on this; check out my free report and subscribe to my free newsletter.

Thanks for the help!

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Steve Scott

Hey Mike — Honestly, that’s a pullquote that came standard with this WordPress theme. It actually needs a lot of customizing and updating, so I’m not sure if it’s worth recommending.

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