Authority Case Study

Authority Traffic and Income ReportWelcome to the fifth update of the Authority Internet Business Traffic and Income Report.

We’re almost at the two year mark from the start of this case study. During this time, I took a brand new site (DevelopGoodHabits.com or DGH for short) and built a successful self-publishing business around it.

To give you an idea of what’s actually working for my business, I break down the financials and traffic on a quarterly basis.

If you haven’t read the last four updates before, then I recommend you start here:

Like the last two updates, there were a number of breakthroughs (and setbacks) in the last quarter. My Kindle-specific income decreased for each of the three months, but I’ve also discovered a few new streams of revenue. So let’s dive in with the financial stuff. [click to continue…]

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Authority Traffic and Income ReportWelcome to the fourth update of the Authority Internet Business Traffic and Income Report.

This case study was started over year and a half ago, with a goal to show how to build an authority business for a brand new site called DevelopGoodHabits.com (or DGH for short).

In each post, I detail the techniques I use to create reliable, long-term Internet income from a single brand.

At first, I thought the site would make money from a variety of sources, but so far I’ve stuck with Kindle publishing because it’s working really well.

To illustrate what’s possible, I provide a quarterly breakdown of the traffic and income that the business has generated.

If you haven’t read the last three updates, here they are:

Like you, I’m a big fan of the sites that detail the results of their business—warts and all. It’s my hope that you’ll take the lessons from each of these updates to grow your business and learn where to best focus your attention.

Just like in the last couple of updates, there have been a number of breakthroughs (and setbacks) in the last quarter. The income has skyrocketed, yet I made some mistakes that helped me learn a few valuable lessons about what it takes to build a lasting brand. So let’s start by talking about them…   [click to continue…]

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Origin StoryWe all understand the importance of building an email list.

As a Kindle book author, this list can be the #1 generator of sales during a book launch.

The problem?

Many authors struggle with “what” to send email subscribers. They ask questions like: Can I promote my old books? How often should I send email? Should I focus on free content or ask subscribers to spend money?

Honestly, there’s a lot you can do with email, but your primary goal is to build relationships with subscribers.

When subscribers see you as someone real, they’re more likely to check out your books and potentially leave a positive review.

In today’s post, we’ll talk about a simply strategy for strengthening an email relationship. Specifically I’ll talk about why every author should add an “origin story” to their autoresponder sequence.

Let’s get to it. [click to continue…]

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Book Marketing Strategies AnalyzedBy now you’ve probably heard about the 80/20 Rule.

You know, the theory that states 80 percent of your results come from 20 percent of your efforts.

When it comes to Kindle Publishing, I feel this rule has many applications.

Sadly, one of them is that 80 percent of book sales are completely out of your hands. If Amazon “likes” your book, they’ll work hard to promote in places like their search engine results, the “Customers Also Bought” section, top category lists and targeted email campaigns.

It’s awesome to know that Amazon does a lot to market your books. The problem? This means that you as an author can only do so much to increase sales. In my experience, only 20 percent of my unit sales are directly affected by specific marketing strategies I’ve implemented. Everything else is driven by the Kindle marketplace.

The good news?

While your efforts only have a minimal impact on book sales, there are a handful of strategies that can have a significant impact on your bottom line. The trick is to know what actually works and what doesn’t.

Today’s post is a special one. Instead of talking about what works, I will show real-world data on the different marketing techniques I’ve tested over the past year. Each strategy will be analyzed, dissected and given an overall grade. Then, at the end, I’ll provide a couple of recommendations based 100 percent on the techniques I’m personally using in my Kindle business.

Let’s get to it. [click to continue…]

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Authority Traffic and Income ReportWelcome to the third update of the Authority Internet Business Traffic and Income Report.

It’s been about 15 months since I started this case study. The idea behind it is to show how to build an authority business from the ground up with a brand new site (DevelopGoodHabits.com).

With each post, I talk about the techniques that actually work for creating reliable, long-term Internet income.

To illustrate what’s possible, I provide a quarterly breakdown of the traffic and income the business has generated. If you haven’t read the last two updates, here they are:

Today’s post will cover six primary topics:

  • Successes of Develop Good Habits
  • Failures of Develop Good Habits
  • Traffic Results
  • Income Results
  • Total Expenditures
  • Future Strategies

Like you, I’m a big fan of the sites that detail the results of their businesses—warts and all. It’s my hope that you’ll take the lessons from each of these updates and use them to grow your business and learn where to focus your attention.

Similar to the last update, a lot has happened in the first quarter of 2014. The income has been fairly consistent in this time, and I’ve reinvested it into a few strategies that I hope will grow the business. So let’s get started by talking about went right. [click to continue…]

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Traffic Hacking - How to Find Your Best Source of Web TrafficWe all understand the importance of traffic generation.

The problem?

There are so many different sources of traffic that it’s hard to know what’s worth your time and what isn’t.

Fortunately, there is a quick fix to this problem.

All you have to do is use a few tools and apply a specific mindset to your traffic generation efforts. Then you can easily identify the most effective promotional tools for your authority site and/or Kindle books.

It’s been over a year since I started the Authority Internet Business Case Study.  During this time, I’ve experimented with a variety of traffic sources to the site DevelopGoodHabits.com (DGH).  What have I learned?  There are only a handful of tactics that actually work (for me.)

In this post, I’m going to reveal a seven-step plan for finding your top sources of traffic and explain what to do when you identify them. [click to continue…]

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Authority Business Traffic and Income Report #2 [AIB]

January 20, 2014

Welcome to the second part of the Authority Internet Business Traffic and Income Report. This is a series I started almost a year ago. The goal? To show what it’s like to build an authority business from the ground up. The goal of every post is to detail the specific actions I take to grow [...]

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The Process That Helps Me Manage an Authority Internet Business

October 31, 2013

I use a single document to manage my entire authority Internet business. Find out what it is and what I include in it.

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Authority Business Traffic and Income Report #1 [AIB]

October 17, 2013

How much revenue has the authority website generated in the past few months? What about its traffic numbers? Find the answer to both in the first Authority Traffic and Income Report.

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Amazon Associates: The Best Way to Diversify Your Online Income?

October 8, 2013

You need to diversify online income to run a successful authority business. This post talks how the Amazon Associates program can help and seven ways to implement these affiliate recommendations on your site.

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9 Steps for Building an Email List from Scratch [AIB]

September 25, 2013

You need an email list to run a successful authority Internet business. This post details nine steps you can use to build one from scratch.

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11 Ways to Reuse Killer Blog Posts to Generate Traffic and Income [AIB]

August 15, 2013

How can you maximize your effort from one blog post? In this article, discover 11 techniques you can use to generate more traffic and income from a single article.

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