Content Strategy

How to Write Great Blog Posts that Engage ReadersHere is another free Kindle book!

This one is titled:

How to Write Great Blog Posts that Engage Readers

As always, this eBook will be offered for free through Amazon’s KDP Select program and will be available for the next five days.

Starting today (January 25th) to the end of Tuesday (January 29th); you can grab a free copy directly from Amazon.

Here’s more information about this freebie… [click to continue…]

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How to Get More Traffic and Subscribers

[Update: The webinar is now over.  The good news is  you can access the training through this link]

Today is the day!

At 3 PM (Eastern Standard Time) I’m hosting a live training webinar with Danny Iny.

The topic?

Danny will be talking about how YOU can get more traffic and subscribers with his “Fast, Easy Writing” techniques.

In this training session he’ll cover the same techniques that landed him guest posts and solid connections from websites like: [click to continue…]

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Use Persuasion with Affiliate MarketingPersuasion is the primary goal of any affiliate marketing campaign.

You’re trying to convince a total stranger to pay for something – Solely based on your opinion.

With affiliate marketing your goal is to influence people.  You’re basically trying to control the way they think and act.

That’s why it’s important to use the persuasion techniques described in Influence by Robert Cialdini.

In this book, Cialdini talks about the six ways to influence people:

  1.  Reciprocation
  2.  Commitment and Consistency
  3. Liking
  4. Social Proof
  5. Authority
  6. Scarcity

You can apply this information in a number of ways.  Today we’ll talk about how to use these persuasion tactics with your affiliate offers. Ultimately, these techniques will lead to more clicks and more sales.  So pay close attention!

I’ll cover each influencer; plus I’ll provide a specific example from a fictional affiliate marketer in the “fitness for men” niche:

[click to continue…]

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One of the “tricks” I like to use is to recycle existing web content. 

Do this and you can reach a wider audience with a minimal amount of work. 

A great way to do this is to use the system Peggy talks about in this guest post…

Steve admits to being a little lazy. That is, he’s lazy about writing more and more articles when he can leverage the first one in so many ways. He makes a good case for working smarter, not harder.

So I thought I’d show you the path an article can take, in its different forms, and how many eyeballs could potentially see it. And since I want you to “see” what I’m talking about, I’m going to put up an Easy Article Starter (the beginnings of an article, more like an outline) here as an example to work from. Ready? [click to continue…]

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