Email Marketing

Origin StoryWe all understand the importance of building an email list.

As a Kindle book author, this list can be the #1 generator of sales during a book launch.

The problem?

Many authors struggle with “what” to send email subscribers. They ask questions like: Can I promote my old books? How often should I send email? Should I focus on free content or ask subscribers to spend money?

Honestly, there’s a lot you can do with email, but your primary goal is to build relationships with subscribers.

When subscribers see you as someone real, they’re more likely to check out your books and potentially leave a positive review.

In today’s post, we’ll talk about a simply strategy for strengthening an email relationship. Specifically I’ll talk about why every author should add an “origin story” to their autoresponder sequence.

Let’s get to it. [click to continue…]

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We all know that list building is important, but it often becomes an afterthought when compared to other critical tasks.

The truth is email marketing isn’t just an item on your to do list—it can make or break the success of your website.  This is especially true if you’re building an Authority Internet Business.

My recommendation is this: Design your site (from day #1) with the goal to build a massive email list.

This should be done before content creation or any sort of marketing.  In fact, you can use an email list to build momentum for your authority business in a variety of ways:

  • Establish relationships with people interested in your niche
  • Generate downloads, reviews and purchases of Kindle books
  • Understand the common obstacles that readers experience
  • Create buzz and social recommendations for your high-value content
  • Promote other marketing channels like Facebook, YouTube, iPhone apps and Udemy.

Now, one of the reasons people don’t build an email list is they think it’s a difficult task.  Fortunately, you don’t need to do much to turn your website into a subscription generating machine.  In fact, when I built my authority site (, I designed it with one goal in mind—turn each visitor into an email subscriber.  And here is how I did it in nine steps: [click to continue…]

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Email Marketing - The Ultimate Guide to Building an Email List AssetYesterday, I put the finishing touches on my latest Amazon Kindle book.

It’s called:

Email Marketing Blueprint – The Ultimate Guide to Building an Email List Asset

This guide will be free through Amazon’s KDP Select program for the next three days.

Starting today (May 29th) to the end of Friday (May 31st); you can grab a free copy directly from Amazon.  (I might extend this by two days, but I’m not 100% sure that I’ll do this.)

If you want to learn the *right way* to do email marketing, then read on to discover how you can grab a free copy. [click to continue…]

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How to Increase Blog TrafficWelcome to the ninth edition of the Traffic and Conversion Series!

This monthly post describes what I’m currently doing to drive traffic to my blog and email list.  By listing these techniques, I hope to help YOU increase your own traffic numbers.

Today’s post will talk about how to get web traffic – Even if you’ve been penalized by the recent Google Penguin update.

Many site owners have become a victim of the changes to the search engines.  That’s why it’s important to use these fourteen strategies to get more web traffic.

But, before dive into the main topic of this article, let’s go over the stats from last month: [click to continue…]

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How to Increase Blog TrafficWelcome to the eight edition of the Traffic and Conversion series!  This monthly post chronicles the specific actions I take to expand the reach of this site.

Today’s post will talk about eight different ways a simple blog layout (ie: “minimalist”) can quickly build an email list.

Before we get to that, let’s go over the numbers from last month:

April 2012 Statistics

First lets recap the stats from March:

  • 46,413 Visits
  • 77.45% Bounce Rate
  • 0:57 Average Visitor Duration

So what happened in April?

Here is a screenshot from last month: [click to continue…]

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Mixing Broadcast Emails with Autoresponder MessagesThis is a follow-up to the recent post: how often should you send email to an affiliate list.

Having a preset email sequence is a great way to provide automatic content to list subscribers.  But sometimes you want to send a broadcast message to your list.

Unfortunately this can be hard to do – Especially when you run the risk of sending multiple messages on the same day.

As you know, sending too many messages is the quickest way to overwhelm and ultimately piss off your subscribers.  You lost all credibility when that happens.

Fortunately there is a way to mix broadcast emails with a lengthy autoresponder sequence.

Here’s how to do it… [click to continue…]

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How Often Should You Send Email to an Affiliate List?

April 28, 2012

Many affiliate marketers wonder how often they should send email to their list. This post lists a basic strategy; and gives my step-by-step formula for email frequency.

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45 Ways to Take Your Email Marketing to the Next Level [Report]

December 13, 2011

Want to get more clicks or increase your email marketing income? If so, learn how you can grab this report which details forty-five tips for improving your email marketing success.

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Email Blogging: What’s Your Opinion?

November 4, 2011

Recently I heard about a concept called “email blogging.” In theory, it might help you make more money than blogging without the hassles. But what do you think?

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71 Web Copywriting “Hidden Gems” (or How to Create the ULTIMATE Copywriting Swipe File)

October 11, 2011

Looking for website copywriting resources? If so, check out this database of 71 copywriting tips, tools, and tactics.

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Email Open Rates: My #1 Trick for Increasing an Average Open Rate

July 29, 2011

Learn the #1 trick for getting email opens by learning and applying tension and open loops to email marketing.

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14 Ways to Revive a Lifeless Autoresponder Sequence

June 13, 2011

Want to get better results with your email list? Try these fourteen tips to form better relationships with subscribers and make more money.

33 comments Read More Here →