Lesson’s I’ve Learned

(This article is a guest post by my brother Gene.  Gene has been working with me behind the scenes and on his own internet business for over a year now)

Failure.

That is a word that most people dread.  Everyone wants to be a success.  We want to be liked and admired.

But that dreaded “F” word always pops up. Failure.  This experience is strong enough to make you want to quit and start a new life.

Having an internet business is no different.

Success takes time and effort.  Yes, many times you will fail before you are successful.  Ask just about anybody who has become successful if they have ever failed at any aspect of their journey.  Chances are you will get quite a few stories of missteps and blunders.


The difference between long-term success and failure is the reaction to it.

People who, as Charlie Sheen says are “Winners,” overcome the obstacles.

Yes, failure happens.

Live with it.

Learn from it.

There is a need to change the view on failure.  It is not something that needs to be avoided.  It is a chance to learn something that does not work!

It is not always reaching the destination that defines the man (or woman), but the journey that is taken to get there.  The biggest successes have gone through the biggest failures.

If you are struggling in your internet business…or even if you’re looking for small business opportunities… do not be afraid to try things that are “new” “different” and perhaps even fly in the face of conventional wisdom.  The worst thing that can happen is failure… which is just a chance to learn and grow.

To illustrate the point, here is a list of 10 people who were all hugely successful in their fields.  All of them failed.  Not only did these people fail, but they failed on a massive scale. Yet history still views these successful people who failed as great success stories because they bounced back and succeeded in the end.

Successful People Who Failed:

Thomas Edison: Chances are you have heard of Edison in relation to overcoming failure before.  He was a master of “trial and error”.

When asked about the many thousands of failures he had when trying to create the light-bulb he famously said, “I have not failed. I’ve just found 10,000 ways that won’t work.“  But there is even more to it than that.  As a child he was thought to be dumb and told that he would never be a success by many of his teachers, because his mind would often wander in class.

Good thing for us that the greatest inventor in history did not listen.

Elvis Presley: You do not need to be a Elvis fan to acknowledge the impact he has had on popular music.  They don’t dub somebody the “King” of a form of music without a great amount of success.

But even for Elvis success came after failure.  His first recordings went nowhere.  After that he tried to join a vocal quartet and was told he, “couldn’t sing”.  Finally, right before he became popular, he was told, “You ain’t goin’ nowhere, son. You ought to go back to drivin’ a truck.”

Michael Jordan: It is hard to imagine it, but the Jordan, who is arguably the greatest basketball player ever, was once cut from his high school team.

As Jordan puts it, “I have missed more than 9,000 shots in my career. I have lost almost 300 games. On 26 occasions I have been entrusted to take the game winning shot, and I missed. I have failed over and over and over again in my life. And that is why I succeed.”

Vincent van Gogh: Van Gogh paintings these days sell for incredible amounts of money.  Four of his paintings have sold for more than 100 million dollars.

Yet, Van Gogh is a cautionary tale. In his life he was a failure.

He slowly began to build a “reputation” while he was alive, but he also had a ton of critics.  He burned and destroyed many of his paintings out of frustration and was known to only sell ONE PAINTING.

He did not work to overcome his failure and killed himself.  Soon after his death his work began to garner intense critical and financial success.

Stephen King: King was working as a teacher in rural Maine when he wrote his first novel, “Carrie”.  King had some small success selling short stories previously, but nothing that anyone could create a “career” on.  King submitted “Carrie” 30 times.  King was rejected 30 times.  Before his 31st attempt he threw the manuscript out.  His wife rescued it from the round file and asked him to try one more time.  The rest…is history.

Fred Astaire: During his first screen test an RKO executive noted that Astaire, “Can’t sing. Can’t act. Balding. Can dance a little.”  Despite this initial rejection, Astaire persevered and ended up becoming one of the top actors, singers and dancers of his generation.

Abraham Lincoln: If Lincoln quit when the going got tough, the world might be a very different place.  As a young man Lincoln entered military service in the Black Hawk war as a captain.  Yet left as a private.

With very little formal education, Lincoln taught himself and became a lawyer and congressman.

His real rise to “national” prominence could also be viewed as a, “failure”.  In 1858 Lincoln tried for a seat in the Illinois senate.  This led to a series of hotly contested debates.  (The Lincoln-Douglas debates).  Lincoln lost the senate election, but really impressed a lot of the “right” people, even with his loss.   Two years later he ran for president and won.  Thankfully he did not let lack of formal education, initial failure or setbacks rattle him.

Albert Einstein: If asked to name a genius, most people would come up with the name Albert Einstein.  Yet even for Einstein genius did not come easy.  He had speech difficulties as a child and was once even thought to be mentally handicapped.

As a teen he rebelled against his schools reliance on rote learning and failed.  He tried to test into Zurich Polytechnic, but failed again (although he did very well in the math and physics section…as you might expect).  Einstein buckled down, received the requisite training and applied to Zurich Polytechnic again, and of course was accepted.

A few years later he had a PHD and was recognized as a leading theorist.  A few years after that he had a Nobel prize for physics and began to be recognized as the genius of our modern era.

JK Rowling: Rowling is the perfect example that success can come to anyone at any time.  She is now doing the backstroke through a pool of Harry Potter money, but that was not always the case.  Before Harry Potter became a success she was a divorced mother, living on welfare, going to school and trying to write a novel in her spare time.

Rowling herself said she was the “biggest failure I knew” and credits a lot of her success to her failure.

At a Harvard commencement speech Rowling had this to say, “Failure meant a stripping away of the inessential. I stopped pretending to myself that I was anything other than what I was, and began to direct all my energy to finishing the only work that mattered to me. Had I really succeeded at anything else, I might never have found the determination to succeed in the one area where I truly belonged. I was set free, because my greatest fear had been realized, and I was still alive, and I still had a daughter whom I adored, and I had an old typewriter, and a big idea. And so rock bottom became a solid foundation on which I rebuilt my life.”

Affiliate marketing Without the BSSteve Scott: Okay, my brother is nowhere near as famous or lauded as the previous nine incredible stories.  But perhaps his story is more apropos to those of you trying to create an internet business.  Steve has had his share of failure.  He will tell you about mistakes he has made.  Buying into silly programs that didn’t work.  Maxing out his credit cards while struggling to make his internet business success.  All sorts of obstacles.

Online success is possible. But it is not easy or instant.  It takes hard work and dedication as well as time.

Don’t doubt yourself.

Obstacles are out there.  They are meant to be overcome.

No adventure worth undertaking is easy.  Everyone who achieves success faces obstacles.  What makes (or breaks) a person is how they react to the obstacles and roadblocks in their life and what they do (or do not do) to overcome these setbacks.

Take a hint from the successful people who have failed and do not let these obstacles hold you back.

Now let me know about YOUR missteps and failures.  What have you learned?

Perhaps some historic figure has inspired you the way that the successful people who have failed above have inspired me.  Please share your thoughts in the comments below

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Power of FocusI’ve always believed that building an Internet business is like sipping from a fire hose.  It’s almost impossible to learn just a little.  Because of information overload it’s really hard to know *who* is right about the secrets to online success.

One thing that pisses me off is the idea of the Underachiever Internet Marketer.  He’s that guy (or gal) who makes lot of money from dozens of niches.  What annoys me is many folks believe you can find success by juggling different markets and projects.

I know some people make money doing this.  But also some people make a living as a quarterback of a NFL team.  It takes a very special skill set to manage lots of websites.  Frankly, I think this is a bad strategy for anyone who is getting started online.

I believe in a simple philosophy.  Focus on one niche at a time.  When I say focus, I mean be prepared to spend 2 to 3 YEARS in this market.  Only then, will you be able to build a solid, profitable Internet business.

There’s another reason why I recommend focusing on a single niche.  It’s the best way to provide real value to an audience.  Juggling multiple markets turns you into the proverbial jack-of-all-trades.  You’ll know a little bit about a lot of things.

As an Internet entrepreneur, people come to you seeking top-notch information.  It’s up to YOU to be that person who provides it.

To illustrate this point, take a look at this diagram:

Maslow's Four Stages of Learning

This is the “Four Stages of Learning,” made popular by psychologist Abraham Maslow.  Your goal is to reach the unconscious competence stage.   This is the point where you’re a complete expert on a specific topic.

What’s my point?

It’s impossible to master dozens of different topics.  You won’t be an expert.  Instead you’ll parrot the hard work of others.

Success with niche marketing starts by demonstrating authority in one (maybe two) topics.  People follow you because they seek your knowledge.   It’s this expertise that will make you money.

Juggling dozens of niches is a both a disservice to you and your followers.

Real expertise comes from real involvement in a market.  You need to dive in with both feet.  You need to learn everything you can.

I also believe this philosophy is the best way to maximize online income.  For instance, you’ll get to:

  • Learn the language and buzz words that prospects use
  • Find out what really goes on in the mind of the customer
  • Identify information gaps
  • Reuse and recycle previously published content
  • Spot new products that can generate additional income
  • Network with key figures in a market to expand your reach
  • Build a loyal group of followers who will listen to anything you say

This is just the tip the iceberg.  The possibilities are limitless when you give 100% attention to a niche.  It’s easy to make money when you’re completely immersed in one subject.

Don’t believe me?

Starting in 2006, I focused on a single niche; ignoring all the other “opportunities.”  It wasn’t easy.  But this dedication has led to a full-time income.

Simply put:  One Niche = Full-time Income

Only after four years, did I move into a second niche (this blog.)   I plan on staying here for the long haul because I’m a firm believer in the power of focus.

What Should You Do?

I can’t tell you what to do.  What I suggest is to take a hard look at your Internet business.

Are you overwhelmed because you’re juggling different projects?

If so, my advice is to eliminate what’s not working and focus on that one niche that’s making money.

Yes, this is a radical suggestion.

But it’s one that will pay big dividends in the end.

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The fun has to end sometime.  I had a great two weeks traveling through Belize.   But now it’s time to buckle down and get some work done.

What’s interesting about this experience is it was the first time I’ve traveled without my laptop.  Plus I made the conscious choice to NOT use the Internet for anything besides booking hotels/activities. [click to continue…]

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It’s been quite the interesting week.  First my website gets hacked and infected with a nasty bit of malware.  Then my computer becomes a victim of said virus.  Finally Google did another of its infamous dances which has many people screaming bloody murder.

Yup.  Another fun-filled week as an Internet marketer. [click to continue…]

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I’ve Quit Blogging…

by Steve Scott

…For one day

I hope you’ll excuse my little trickery with the headline.  I wrote it to get your attention and talk about an important change on this site.

Today marks one whole year of a blogging streak.  February 15th, 2010 was the last time I missed a day of posting.  I don’t know how I managed to maintain this streak.  Especially since I lived out of a backpack for seven months.

Tomorrow marks another special occasion.  I’ll wake up, log into my computer, and for the first time in a year, I won’t read the responses to my latest post.

That’s because there won’t BE a post!

Yup, I’ve decided to take a day off.

Why?

Well, to answer that, let me talk about one of the greatest “streakers” ever: Cal Ripken Jr.

A Lesson from Cal…

Cal Ripken Jr. Consecutive Game StreakIf you know baseball, then you’ve probably heard about Cal’s streak of 2,632 consecutive games played.  From May of 1982 to September of 1998, he never missed a game.

What’s curious about this streak is one day he simply called it quits.  He wasn’t injured or taken out of the game.  One day Cal simply decided that he wasn’t going to play.

Now I’m not trying to compare myself to Cal Ripken.  The man is a living legend.  I guess what I mean is Cal ended the streak on his terms.  One day he decided it was time to quit.

Tomorrow is my Cal Ripken Jr. day.  I’m ending this streak at the nice, neat mark of one year of blogging.

Why Should YOU Care?

I know this post is a little self-serving.  So you might be wondering what’s in it for you?

Well, I’ve decided to reduce my blogging to 3 or 4 posts a week.  The quantity will go down.  But it’s my goal to dramatically increase the quality.

I’ve decided to refocus my energy.   Each post will be filled with actionable, information-packed content.  I want readers to get a lot of benefit from everything I write.

No longer will I post something just to keep a streak alive.  It’s my aim to make this blog the best site on the Internet Lifestyle.

What’s Next???

While I’m blogging less, I’m still very busy with a number of projects:

1.       My YouTube Channel: I’ve decided to dive in and go after YouTube.  I’m learning a lot about this technique and I think it’s going to be the number one source of traffic to my blog/email newsletter.   To see what I’m doing, subscribe to my YouTube channel.

2.       Affiliate Marketing without the Bulls**t:  I’m writing my first information product for the Internet lifestyle niche.  It’s aptly named Affiliate Marketing without the Bulls**t.  Basically it’s a step-by-step system that contains everything I’ve learned in the last few years.

The way I’m positioning this course is it doesn’t follow the get rich quick format I see with other eBooks.  Instead it’ll provide a no-nonsense approach to building a legitimate affiliate business that earns a full-time income.

Actually I just finished the rough draft.  It’s at the 70,000 word mark.  So it’s going to need a lot of editing and rewriting.  I hope to have this product completed by the end of April.

3.       Go Large Project:  As you probably know, I’m also doing the Go Large Project.  This is an attempt to maximize earnings with my affiliate marketing business.  What I learn will be put into my course, posts on this blog, and videos on the YouTube channel.  While I like earning extra money, I’m mostly doing this to provide more content on these different channels.

A Big Thanks!

Anyway, back to the main point of this post.

I’m glad I blogged for an entire year without missing a day.  But I’m equally happy that I’m slowing down.

I thank you for reading my posts – Specifically the really long articles.  It’s been a lot of fun writing them and I look forward to providing a lot more value in the months to come!

So no post tomorrow.

Instead I’m gonna have a beer!

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I’m writing this after a 10+ hour hike through the Jungfrau mountain region in Switzerland.  This was a pretty grueling experience that stretched the limits of my endurance.  But it also helped me realize that there were many principles you can apply to an online business… some of them good, some of them bad.  So with that in mind, I’d like to discuss eleven lessons I learned today: [click to continue…]

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