Time Managment

We’ve all heard about the benefits of outsourcing.

It’s a great dream…

You sit on a sandy beach sipping Daiquiris while an army of workers create passive income.

Unfortunately the reality is much different than the dream.

Done incorrectly, outsourcing can become your personal nightmare.  Often it’s a waste of money, time, and your sanity.

My main problem with outsourcing is the idea that you have to employee a full-time worker to run an aspect of your business.  Sometimes it’s hard to keep a single person occupied for 40 hours a week – Especially when this person is limited in their particular skill set.

Even worse, there’s the risk of a “single point of failure.”  Hiring one person to manage an aspect of your business means you’re relying on one person.  Basically… you’re screwed if things don’t work out.

I tried different types of outsourcing from 2007 to 2010.  Then in 2011, I took back full control of my Internet business.  And by the end of 2011, I was completely stressed out.

Now it’s 2012 – A new year full of dreams and major goals I want to accomplish.  That’s why I’ve decided to get back into outsourcing.  But this time I’m using a technique called micro outsourcing or microsourcing.

So let’s talk about this concept… [click to continue…]

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Overcome Email OverloadIt’s easy to suffer email overload with an Internet business.

This is when you spend the majority of your “work time,” answering pointless messages.

That’s why it’s important to have a plan that helps you managing email overload

In today’s guest post, Alan gives a simple step-by-step solution for mastering your inbox.

What I like about this article is he gives a simple solution that anyone can implement.  Use this plan and you’ll experience a dramatic increase in your productivity.

Take it away Alan…

For a lot of people these days, email is an integral part of their lives. [click to continue…]

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The Pomodoro TechniqueLately I’ve been experimenting with a productivity method called The Pomodoro Technique.

At first, I wasn’t sure if it would help.  But I’ve tested it for the last two weeks and I can honestly say it’s had an amazing impact on my personal time management.

So today we’re going to talk about The Pomodoro Method; specifically showing how this technique can help YOU get more accomplished on a daily basis.

Why You Need to Keep Track of your Time

Last week I asked a simple question:  How Many Hours Do You Spend on your Online Business?

I was amazed at how hard people work on their online business.  On the other hand, I was a little shocked that some didn’t keep track of their time.  They’ll work hour after hour; never knowing what they’re accomplishing.

When it comes to productivity, I often think of Peter Drucker’s quote: “What gets measured, gets managed.”  In other words, it’s important to track your time.  That’s the only way you’ll be able to get more done in a day.

The last few years I’ve used time blocking during my work week. Usually I’ll allocate a certain amount of time for a specific activity and then use a clock to track this effort.

This method has worked well.  However I’ve always felt that it could be improved.  Specifically I’ve always had trouble staying focused on each task.

Now I’ve found the perfect solution in The Pomodoro Technique.  So let’s talk about it…

What is The Pomodoro Technique?

The Pomodoro Method is a time management system developed by Francesco Cirillo in the late 80’s.  It breaks down work periods into 25-minute intervals (called Pomodoros) with a five minute break between each.

The idea behind this technique is to increase productivity.  You improve mental agility (and efficiency) by intensely focusing on a task for a short period of time.  You then recharge your batteries by taking a quick break.

The Pomodoro Technique works in five basic steps:

  1. Decide on the task to be done
  2. Set a timer to 25 minutes
  3. Work on the task until the timer rings.  Record the “Pomodoro” as a completed task
  4. Take a short break (5 minutes)
  5. Work through four Pomodoros (or Pomodori?) and take a longer break (15–20 minutes)

The method emphasizes the importance of task improvement.  During a Pomodoro session you’re planning, tracking, recording, processing, and visualizing.  Each day you start by prioritizing a list of tasks.  Then you work through these activities in short 25 minute intervals.

There are a lot of benefits to working this way.  First you avoid internal and external distractions that occur while doing longer tasks.  Next you feel a sense of accomplishment by continuously completing a number of tasks.  Finally it’s easy to “self-correct” along the way and become more efficient at how much you get done.

Proponents of this method typically use a mechanical timer, paper and pencil.  The idea here is that physically winding up the timer will confirm your determination to start the task, and the ticking/ringing sounds will condition you to stay focused on tasks.

How to Get Started with The Pomodoro Technique

I over-simplified the technique in the above description.  Fortunately the creator of this technique (Francesco Cirillo) offers a number of freebies on this website.  Specifically he’s giving away:

I recommend starting with the free PDF.  Then use the supporting material to time-block and manage productivity.  You’ll find it’s a great way to tackle multiple Internet-based projects.

Pomodoro Timer Software and Apps

Pomodoro Technique Timer Software

Most people won’t take the time to buy a mechanical timer.   So that’s why I recommend using Pomodoro software programs or apps for the iPad, iPhone, and the Android phone.

#1 – Flowkeeper Software: This is a free download for Windows users.  Just create a task and number of potential Pomodoros and it’ll tick on your desktop.  (I’m using this as I write this article.)

#2 – Pomodoro for Mac Users:  I’m not a Mac user.  But I found good reviews of this software program.  It’s definitely worth testing out.

#3 – Pomodoro iPhone App:  This is the main way that I keep track of my Pomodoros.  It’s a simple app that tracks working blocks and even ticks while working on a task.

For more on its capability; watch this YouTube video:

#5 – Pomodoro iPad App: I don’t own an iPad.  But one of my friends does and he recommended this particular app.  (Plus it has a lot of great ratings from users.)

#6 – Pomodoro Android App:  I checked out a few Android apps and this is the best one I found.  It has great ratings and has a straight-forward interface.  The best part?  Just swipe your phone by the scan button and it’ll instantly download.

3 Limitations of The Pomodoro Technique

Software for the Pomodoro MethodIs this method perfect?  The short answer is no.

I love the fact how I’m able to focus 100% on a task.

However… there are a few things that I don’t like about this technique:

#1 – It Disrupts a Flow State: Paul Wolfe made a great point in one of my recent articles on productivity.

He said:

“One word about Pomodoro. I’ve read lots about it – and lots of people talk about it. IN principle it sounds a worthwhile technique – however there’s an instance where you SHOULDN’T use it. And that’s if you write in ‘flow state.’ Pomodoro just breaks the flow state and actually becomes disruptive.”

I pretty much agree with this statement.  There are times when it’s hard to get going with a task – Like writing.  Breaking down a task into a 25 minute block can often interrupt a task when you’re firing on all cylinders.  Stopping work at this point can break your rhythm.

My solution?  Here’s a quick fix for anyone who works in a flow state.  Use what I call a “cheating Pomodoro.”  Start a normal 25-minute task.  When the timer goes off, make a quick decision if you’re in the zone.  If so, immediately reset the timer and start another task.

The trick here is to use self control.  When the 2nd timer goes off, always take a five-minute break. In my opinion, it’s okay to fudge the occasional Pomodoro.  Overall though, the quick breaks are critical to maintaining concentration on a task.

#2 – It Uses a Daily To-Do List: Frankly I think daily to-do lists are a waste of time.  Too many things happen in a day to accurately determine how much you can accomplish.

Yes, The Pomodoro Technique teaches people to self-correct and learn how to improve management of a task.  I just don’t like how it emphasizes daily actions rather than actions based on a project.

My solution?  I use a project based weekly to-do list.  I don’t create a list of daily actions.  Instead I create a collection of 90 weekly Pomodoros (forty-five hours) that are based on the Internet marketing projects I’ve predetermined.

For example, take a look at my weekly to-do list.

Yeah, it’s pretty crowded.  The important thing to note is I’ve time blocked each of the projects into what I do online.  I created these numbers through trial-and-error; experimenting with what works in my business.

For each section, I have a list of very specific tasks:

  • Communication:  Networking on Twitter/Google+/Facebook, responding to emails, and answering questions from affiliates.
  •  Steve Scott Site Content:  Writing articles, editing images, and posting content to my blog.
  • Future Steve Scott Site Content: Creating in-depth pages about an important topic (like the affiliate marketing strategies overview) and recording videos.
  • Income Content Creation:  Completing actions that increase my niche affiliate income (not this site.)  Like doing split-tests on opt-in pages, rewriting the sales page, and driving traffic to the Go Large Project site.
  • Email Marketing Content Creation:  Sending broadcast/autoresponder emails to my affiliate marketing list.
  • Steve Scott Site Traffic and Conversions:  Testing certain things in my marketing plan to increase traffic and conversions on this blog.  (I’ll talk about this in a future post.)
  • Affiliate Marketing without the Bulls**t Tasks: Rewriting the sales page, creating autoresponders, and building an affiliate center.
  • Miscellaneous Actions: Any random, but important, task that comes up during the week.

I like this method because it identifies my focus areas for the week.  At any given point, I can open up my project task list, start a Pomodoro, and get to work.  I don’t have to worry about a daily list because everything is already predetermined.

#3 – It Doesn’t Count Partial Pomodoros:  With this method you void tasks that are partially completed.  So if you work for 20 minutes and get interrupted; the task doesn’t count.  That can be frustrating if you’re almost done with a Pomodoro.

My Solution: It’s not a very elegant fix.  Whenever I’m interrupted; I annotate how much time I’ve worked on a particular task.  Then I simply continue the time whenever the task is restarted.

I know this is not what’s recommended by Francesco Cirillo.  But even if you only complete ten minutes of work; it’s still ten minutes of work.

How YOU Can Apply The Pomodoro Technique

I’ve experienced a surge in Internet productivity with the Pomodoro method.  I’m now able to stay completely focused on a task and avoid the mental distractions that often happen when you’re working too many hours in a row.

That’s why I give a 100% recommendation of this technique

Use this method if you’re serious about being more productive online. Start by reading the free PDFs I linked to and then go download a Pomodoro timer software.  You’ll discover it’ll help you get more accomplished during a work week.

Questions?  Comments?  Respond below to let me know what you think of this productivity technique…

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Online Time ManagementLately I’ve been streamlining how I use my time.

The goal is simple.  I want to get more accomplished without working longer hours.

To get started, I had to first determine how many hours I work in a given week.

I determined that my average is about 38 hours of work during a typical week.  But this depends on what I have going on in my life.  For instance, I’ve worked little in the last few months because I’m constantly traveling.  And before that, I cranked out 50 to 60 hour weeks to complete my affiliate marketing product.

Overall though, I usually put in a standard work week like most Americans.  (Just without the hellish commute.)

What I’m wondering is what’s a *normal* amount of time for an online entrepreneur?

Or to put it more plainly: How many hours do YOU spend on your Internet business?

I’d love to hear your thoughts on this subject.  Answering one (or all) of these questions:

1)      How much time do you dedicate to an online business?

2)      How do you keep track of this time?

3)      What’s helped manage your time?

So comment below and let me know your thoughts…

Time Management Resources for Online Entrepreneurs

In addition to hearing your thoughts, I’d like to pass along a few valuable resources on time management.

The first are outside resources I’ve personally used:

1)       Getting Things Done by David Allen

2)      No B.S. Time Management for Entrepreneurs by Dan Kennedy

3)      The Pomodoro Technique by Francesco Cirillo [Free PDF]

4)      Zen Habits by Leo Babauta

5)      Time Management Series by Daniel Wood (A reader of this site.)

Next, I’d like to point out a couple of posts I’ve written.  These provide specific detail on how I budget my time and get things done every week:

That’s it for today.  I’ve given you a lot to read over the weekend.  So check out these resources and please answer those three questions.  I look forward to hearing your thoughts!

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I’d like to start with a humble apology.  I really haven’t posted much in the last month.  There are many excuses I could make.  Instead I’ll simply say that I wanted to enjoy a month-long trip in Europe; without feeling pressure to do work.

Darth VaderyThis leads us to the topic for today’s article…

Much has been said about the concept of the Internet Lifestyle.  For some, it seems like a dream come true.  With a laptop and a wireless connection you can work from any spot in the world.  Take a look at any advertisement for a ‘home based business’ product.  Odds are you’ll see shots of ordinary folks “working” while living in a warm, tropical paradise.

With all that said, I think there’s a dark side to this lifestyle.  What’s not talked about are the many hassles that occur while running a business out of a backpack.

I’ve traveled for about 11 months in the last two years.  That’s 46% of my time working while being on the road.  During this time I’ve learned that are certain negatives to this lifestyle:

#1 – Lack of Quality Internet Connectivity

Finding a decent Internet connection is often a major obstacle.  Yes, most hotels/hostels offer this service.  However you can never predict its quality.  You might get reliable access.  Or you could end up with a connection that’s reminiscent of dial-up from the 90’s.

Furthermore Internet fees can quickly add up.  While most hotels offer this service for free, others charge up to $20 per hour.  (Thanks, but no thanks Switzerland!)

#2 – Conflicting Agendas with Family, Friends, and Loved Ones

For the most part, I’ve traveled solo.  That changed this year when I went to Belize (in April) and Europe (this month) with my girlfriend Kristin.  This was a new experience because I had to make compromises with how my time is spent.

Traveling with another person (or a family) requires a PhD in time management.  Not only do you have to plan out fun activities, you also have to schedule time for work.   This isn’t as easy as it sounds.

#3 – Things Slip through the Cracks

I love traveling, but I also love having a home base.  A central location helps you stay on top of all your work.  Unfortunately the reverse is also true.  When you’re bouncing around the world, it’s easy to let important things slip through the cracks.

I’ll be honest when I say my business took a step backward in the last month.  I didn’t post many blog articles, I missed a few important emails, and I didn’t complete certain tasks that advanced my business.

On a long enough timeline, traveling will destroy your business.  Sure you might complete the critical tasks.  But you’ll miss out on a number of opportunities. The Internet game is always changing.  If you’re not moving forward, you’re moving backwards.

#4 – Routine Things Become Un-Routine

It’s difficult to find time to work when routine activities become a chore.

Think about the bottom two levels of Maslow’s Hierarchy of Needs (the Physiological and Safety Levels).  As humans, we can’t do anything until these basic needs are solved: Food, water, sleep, safety etc.

Maslow's Hierarchy of Needs

At home, most of us don’t think about this stuff.  While traveling, you spend a LOT of time fulfilling these basic needs.  This is especially true if you’re switching hotels every few days.  In a given day, you have to solve these basic dilemmas:

  • Where (and what) will you eat?
  • Where are you going to sleep tonight?
  • How will you find transportation to this location?
  • Are you (and your family) safe in this spot?
  • Is your property safe?

This isn’t an exaggeration.  You can spend hours each day on these activities.  Obviously this will have an impact on the amount of work you can complete.

#5 – Negative Impact on the Mind-Body Connection

I work best when I’m relaxed and able to exercise on a daily basis.  Unfortunately this isn’t always possible while traveling.  Like I just described, you’ll spend a lot of time fulfilling basic needs.  Then you’ll also do a lot of fun activities.  And the remainder is spent on doing work.  This doesn’t leave a lot of time for exercise.

Traveling can be a negative for anyone who enjoys physical fitness.  Unless exercise is a priority while traveling; it’s hard to get your ‘daily fix’ of endorphins.  The end result is you’ll experience a decrease in creativity and inspiration.

#6 – Decrease in Future Business Activities

In 2010, I traveled for seven months.  During this time, I only concentrated on routine activities.  The end result is didn’t do spend any time on the tasks that grow my business.  Instead I concentrated on putting out urgent fires and other immediate activities.

Why is this bad?  Well in his book The Seven Habits of Highly Effective People, Stephen Covey talks about the four *types* of tasks you can do.  He states that successful people spend a lot of time in the 2nd Quadrant – Doing important but not urgent tasks:

Stephen Covey - 4 Quadrants

With traveling, it’s easy to forget about growth activities.  Instead your precious time is spent answering emails and putting out fires.  Yes, these are important things to do.  But this leaves little time for doing things that grow your business.

How to REALLY Balance Internet Work with Travel

This post isn’t an attack on traveling.  It’s still a passion that I hope to enjoy for many years.  My goal is to honestly describe what it’s like to combine traveling with an Internet-based business.  The good news is there are a number of ways to maximize the fun while ensuring you complete the critical tasks:

#1 – Learn to Let Go

First off, it’s important to identify what’s absolutely important.  These are the activities that you need to maintain your current business.  As an example, here are the things I need to do on a regular basis:

1)      Post articles to my blog

2)      Answer emails from customers and readers

3)      Write emails for my affiliate marketing business

These are activities that can’t be eliminated.  While traveling, you want to make sure these are completed.  Then every other task should be eliminated or outsourced.  This includes the future business activities I just mentioned.

Traveling requires a compromise.  You won’t enjoy the experience if you’re working full-time.  That’s why it’s important to let go of certain aspects of your business.  Ultimately this will help you concentrate on the important and urgent activities that are critical to your success.

#2 – Do Work Ahead of Time

This recent trip has reinforced the importance of doing work ahead of time.  My original plan was to do the important things throughout the trip.  Unfortunately I didn’t anticipate all the obstacles I would encounter during this time.  The end result is didn’t complete many tasks that are critical to my Internet business.  Put simply, my plan was a failure because I failed to plan.

My advice is to complete work before leaving on any trip that’s one month or less.  That means doing the following:

1)      Letting customers/readers know you’ll be traveling during this time

2)      Using the schedule feature to deliver email messages, blog posts, and articles

3)      Creating an “out of office” response for your phone and email

4)      Completing all important projects before leaving

5)      Identifying the areas that need to be monitored during your travels

The last point is especially important.  All Internet businesses have a few areas that require regular supervision.  (Like answering emails from customers.)  It’s important to identify these tasks so you’ll know what’s a priority.

#3 – Schedule Work Time

There is a major lesson I learned while traveling for most of 2010.  You need to schedule your work time.    You won’t get anything done if you plan on doing things ‘when you have free time.’  Odds are you’ll find other ways to occupy these free periods.

What’s worked for me is to designate certain days for working.  While I’ve traveled a lot in the last year, I’ve also spent many days locked inside a hotel room… typing away on a lengthy piece of content.

The good news is you probably won’t need to work while traveling.  Most tasks can be completed in the weeks before you leave.  This leaves you enough time to put out any fires and respond to critical tasks.

Really, the key here is to identify the important things that need to be done and make sure you complete them in a timely manner.

#4 – Figure out Internet Connectivity

There is a major reason why I recommend creating a work schedule.  It’s the best way to make sure you have a decent Internet connection.   Understand that you won’t have access to the Internet every single day.  Actually this is a good thing because it allows you to relax while traveling.

The important thing is to have a quality connection during those work periods.  My advice is to send an email to the hotels/hostels and explain that you need to complete work while staying there.  Ask the following:

1)      How much do they charge for Wireless?

2)      How fast is their connectivity?

3)      Is it accessible in each room or is it only available in certain points (like the lobby.)

This little bit of research will help determine where and when to do work.

Finally, Starbuck’s Coffee has a pretty liberal Internet policy.  Most offer free access.  So all you have to do is find one on the day you’re completing work.  This is a great alternative if you’re staying somewhere that has bad access to the Internet.

#5 – Communicate with Travel Partners

Your travel companions should understand your need to do work.  But it’s important to be upfront about how much time is required.  The good news is it shouldn’t be a lot if most tasks were completed before you left.

My advice is to work when your travel companions are doing something on their own.

Here’s an example.  In Munich, Kristin went on a tour of the Dachau Concentration Camp.  I did the same tour only a year ago, so I didn’t feel like I was missing out.  While she went on a tour, I spent the day working.  We then met up later that night and continued with the rest of our trip.

#6 – Relax and Enjoy Life!

The ultimate goal of traveling is enrichment.  Embrace the idea of visiting a new place and having relaxation time.  This isn’t the time to stress out or worry about what you’re missing.

Work hard during the weeks leading up to a trip.  Then only think about business during the periods you’ve scheduled.  In fact, don’t go online unless it’s an emergency.  Unplugging from the Internet is a great way to recharge your batteries and gain a new appreciation for your business.

Final Thoughts on the Dark Side of the Internet Lifestyle

There are many challenges that come when you combine travel with work.  The goal of today’s post is to show what it’s really like to run a business out of backpack.  At times it can be frustrating. However it’s doable if you stick to a plan.

Moving forward, I’ll still travel a lot.  The only difference is I’ll follow my own advice.  All of my work will be done ahead of time and I’ll make sure I’ve planned for every foreseeable problem.

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“Without promotion something terrible happens… Nothing!”- PT Barnum

Importance of online promotionFor the past couple of weeks I have spent a lot of time on an important subject: productivity.

Productivity is all about getting things done.  In the past few weeks I have discussed:

Hopefully these articles have given you some inspirational ideas AND actionable tips on increasing productivity.  So now you have free time.  (Yeah, right!)  It is time to take all those free hours and turn an eye toward online promotion.

What is online promotion?

Online Promotion is everything you do to publicize a project, venture, blog, article or online business.  It is all about getting the word out there.  It can be as simple as a Digg or a Stumble or as complex as writing an EBook.

In fact let’s just look at just a few of the sites that are great for blog promotion:

This list is by no means, “complete” either.  Off the top of my head I can of about 20 more.  With research I am sure I could come up with another 100-200 of variable efficiency.  As you can see, finding places to do your online promotion should never be the issue.  The important part will be finding the time to do as much as you may want to do.

But we cleared that up, right?

You now have time because you have increased your efficiency.  All that time you have saved on increasing productivity can now be spent on promotion.

Well still there are so many means out there for promotion; you can never do them all.

Pick a few of the “quick” ones from the list above.  Try to do those every day.

After that, it is important to schedule time blocks for some of the following promotion ideas.

Well it is a Saturday, my “link-love” day, so enough of my blathering.  Let’s look what some other great people have said on the general subject of “Online Promotion

Social Media

I will be the first to admit that I am not a social media, “expert.”  I am constantly in a position where I feel I am “not doing enough” in this venue.  That being said, I am still doing, “enough” that I gain a considerable amount of traffic on a regular basis from social media.

Chances are you have a Twitter and Facebook account and understand the importance and reach of social media.

If not is reply to you with a resounding, “huh?”

How could it be possible in this day and age for anyone to still not have heard (a billion times) about the power and scope of these social media tools.  Did you awaken from a 10 year sleep like a modern day Rip Van Winkle?

Anyway I am not going to bore you with “5 reasons to be on twitter” or “8 reasons why Facebook is cool” articles.

Suffice to say, if you have not yet started trying to connect on a couple of Social Media platforms; you should.

There is one article that could be particularly useful for Social Media and online promotion.  For anyone who owns a local business this tip by Charlene is essential.  Even if you do not own a local business there are many reasons why learning to use Twitter to connect to local businesses can be very effective.

Email Marketing:

You may goggle at the fact that I start the section of “Email Marketing” for online Promotion with a link to the Blog Tyrant’s post on how to Make an EBook.  This is because I think it is essential to have free offers for your email list.

A free ebook, special offers, programs… Basically whatever it takes and as much of it as you can get.  You need to give away what is hopefully a lot of valuable free stuff to engage people and get them onto your “list”.

James starts us off this week with a basic description of an Email Marketing Plan.  Over-time you will surely want to refine things, but the concept is simple.

  1. Make a plan
  2. Make an offer (EBook etc.) for Opt-in
  3. Make a Squeeze Page
  4. Give good Free information and build a “relationship”
  5. Keep it regular

If you are new to the concept of email marketing, make sure to read James article.  It goes in depth on these (and other) topics.

This week Robert had a podcast interview with Ben, an email marketer.  Ben said a lot of things that go against the grain of the “conventional wisdom” of email marketing.  He even said a lot of things my own personal experience have shown the opposite of.

However, he did make some very interesting points, and I may be doing some direct tests on some of the things he said.  For the experienced email marketer this podcast on creating an undeletable email may be very intriguing, even if (like me) you are unsure if it works it gives what is, at very least, a really fresh perspective.

For those of you wondering some of the things he says that I disagree with:

  • Send emails daily
  • Do not provide too much free content in emails
  • Don’t soft sell

I still have to disagree on all these points, but it is interesting that he makes cogent arguments for all of these points.

Now on the other hand there is an email marketing article by Ana (2nd link for her this week) that I do agree with almost point by point top-to-bottom.  (I think a little differently, but only in a nit-picky fashion)

Ana discusses topics like how often to email your list, what the content should be, how hard should you promote.

While we are on the subject (not to be overly promotional myself)  here are a few articles you might like on the topic of Email lists.

Link Building

Many of the other methods work to link build.  Commenting builds links.  Social media builds links and connecting with others socially encourages them to also link to you.  Email marketing may not directly build links, but it can be used to drive traffic.

Link building is best thought of as something slow and steady.  Trying to “brute force” a 1000 links to a site, article or post in a week may drive you insane and also may land you in the Google sand-box.

This is certainly a case of the Tortoise and the Hare.  Slow and steady wins the race.  Take a little time every-day to work on some form of link building promotion.   For instance, as soon as I hit publish I try to do 5 links.  Usually it is Blogengage, Blokube and Amplify.  For the other two methods (usually quick), I try to mix it up a little for each post.  This ensures at least a few links for each post.

Later on, I go back and may try to do more links.  But a few quick links done every day pile up over time.

For something like a niche site or a landing page, it will obviously take a little bit more, “concentrated” effort.

If you are unsure of the best link building methods Zarko has fortunately written a great post this week that goes over 20 of these link building methods.

Jane gives a good idea of the mistakes to avoid while link building.

Of course the words you choose for your link-building is important.  Anchor text matters.  If you are able to choose the words for you links, choose them carefully.  (this is part of the reason I like Ana’s tip that I put under “blog commenting”)

Blog Commenting:

Without a doubt, blog commenting is a great way to promote your blog.  It is particularly effective when a blog is starting out, but as a blog grows the effectiveness does not scale.  Even when your blog is relatively well trafficked, it is still worth investing some time and effort in this.

I do believe there is a right way to do blog commenting.

Joe starts us off by showing some ways to find blogs to comment on.  Then Suresh continues by giving a great guide to the unwritten rules of blog commenting.  Follow these tips and your comments will be valuable to both you and the blog you comment on.  Good commenting is symbiosis, not parasitism.  The goal should be to leave something valuable to the person who’s blog you are posting on as well as getting a link back to your site.

Next Paul has (as usual) an insightful and interesting view of the basic models of blog commenting from the view of the site owner.  From trying to respond to every comment to turning comments off completely there are many different ways bloggers view comments.  All blogs fall into one of the models of comment interaction.

I have been doing this whole blogging thing for a while.  It is not often that I find a little trick that is 100% new to me.  Ana found such a trick with this little way to get a little more out of your commentluv comments.

Final Thoughts:

As you probably noticed, there is a lot to this “online promotion” thing.  It takes a lot of time and effort to do it right.  One of the biggest examples I can think of a blog, “exploding” is Marcus over at the Sales Lion.

He wrote a wonderful article this week about what it takes to create massive blog growth.  Even if you do not have a blog, it is an important read, because it shows (to me) an important fact.  Truly incredible results are only received by connecting with people and busting your butt.

In the article Marcus discusses how even though a handful of months ago his blog was not heavily trafficked he had a recent article where the comments section was over 200 comments.  Most of them long and engaged comments too.  Literally, there were more words in the comments than most ebooks.

Amazing!

How can that happen?  Only one way truly caring and doing what other people will not do.  In one point of the article Marcus mentions he spent 1.5 hours writing the post and nearly 7 hours responding.

Wow!

Now comes the time when I tie Marcus’ efforts to online promotion. Marcus effort, and his obvious connection with others, is what it takes to guarantee success.

To be honest, I couldn’t do it.  If I spent 7 hours promoting/commenting etc.  all of the projects I have, I would spent about 32 hours a day on it.  Even outsourcing some parts of it, the math doesn’t work.

But the concept is still there.  When you post an article, create a niche web-site, make a squeeze page or any other sort of effort an online business that is just the start.  It is not even half the effort.  Perhaps 1/3 of the effort.

Get out there and promote.  Make connections.    I cannot over-emphasis the importance of online promotion.

Remember the quote I opened this piece with:

Without promotion something terrible happens… Nothing!”-

Good luck!  Now go promote!

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