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The Secrets to Long-Term Blogging Success [Part 9]

by Steve Scott | Join Him On Facebook

It’s time for the 9th edition of our mini-course on how to build a long-term, profitable blog.  If this is the first time you’ve come across these posts then check out the rest of the articles in this series.

What are we talking about today?  Well in a word, content.

There’s a famous expression in Internet marketing circles, “content is king.” What does this mean?  It means that excellent web content will almost always win.  If your blog becomes known for supplying readers with valuable posts then you won’t have to work so hard to get web traffic.  People will hear about your site because everyone will be talking about it!

Today we answer the question “what is good content?” Here I’m going to give you a list of what I consider to be the eight different ways to provide great articles for your blog…

#1- “How-To Articles”

‘How to’ is one of the most common terms typed into search engines.  People are constantly looking for step-by-step instructions about a way to do something.

In your niche there’s probably a bunch of topics where people need a little hand-holding.  With this type of post all you do is give a series of steps about how would personally tackle a problem they’re experiencing.

#2- Use Lists

People love love LOVE lists.  Find a way to turn a hot topic in your niche into a list.  It could the 7 ways or 9 tips or 11 steps.

If you really want to stand out, make it a random number nobody else would use… for instance, one of my articles is titled 29 ways to make today the worst day ever.  I’m pretty confident this is a list that stands out from the standard top 7 or top 10.

#3- Humor Articles

While we’re on the subject, it’s okay to write a few posts that have a humorous slant.  Once in awhile I like to create an article that’s a bit off the wall.  I like to think this keeps readers on their toes and also shows that I have a personality.

One rule of thumb is to take something that people know in your niche and pretend that you think the exact opposite.  To get an idea of what this looks like, take a look at a post which pokes fun at all of those work-at-home scams you see all over the Internet.

#4 Resource Pages

Want to create massive value for your readers?  Find a way to collect an entire resource on a major topic in your niche.  This should go way beyond a normal post on your site.  In a way, you want the reader to go through and wonder why in the hell you’re giving away this kind of information.

This is a technique I plan on implementing with this series on blog success.  Ultimately, I hope to create a 25,000+ word course that’s sitting on my site for anyone to read.  They won’t have to sign up on an opt-in form or jump through hoops.  All they’ll do is click a link and have access to (hopefully) a great resource about how to successfully build a blog.

Now you don’t have to create a massive course like this one to give a quality resource page.  As an example, I’m currently working on a page that recommends a bunch of resources that has changed my life for the better.

#5- Video

Without a doubt, videos are a great way to really connect with your audience.  Some people prefer to passively learn about a topic.  Instead of reading, they’d like to be told how to do something.

The good news is you don’t even really have to create that many videos yourself.  I’m just starting to make videos myself.  But since I started this blog, I’ve always had a few videos each week that I use from YouTube.  In fact, my weekly Friday series about Internet marketing principles are simply videos that other people have created which I’ve repurposed.

#6- Your Personal Viewpoint

People want to know how you feel about a certain subject.  Remember, at its core, blogs are supposed to be an informal diary of your experiences in a certain niche topic.  So it’s okay if you have an opinion on a matter.  Don’t be afraid to voice how you feel about something.

#7- Link to Valuable Resources

In the last edition, I mentioned how many bloggers are afraid to link to other sites.  Don’t be this way!  By creating a valuable list of quality resources in your niche, you’re likely to attract lots of traffic instead of losing it.

This is similar to the idea of creating a resource page.  You want to offer a valuable post that people will benefit from.  Even if it’s a bunch of links to another site, what you’re doing here is becoming an information filter and cutting out a lot of the research that people would have to do in your niche.

#8- Plain Ole, Regular Posts

Yes, it’s okay to have regularly post a regular article about different things in your niche.  Not every article you write has to gain world-wide recognition across the blogosphere.

In fact, it’s a great strategy to have a steady diet of quality, but short posts.  That way you won’t overwhelm your readers with too much information.

I consider this to be a great way to add value to your readers because they’ll get used to the idea that you post on a regular basis.  In my opinion, consistency is really important.  It’ll help maintain the momentum you build when someone comes across one of your resource posts that changes their life.

But Wait, There’s More…

These were eight ways that you can create great content for your site.  The good news is there’s a number of techniques to get your readers to do all the work.  And that will be covered in the next edition of this series.

Stay tuned…

Take Action. Get Results.




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{ 12 comments… read them below or add one }

Mark of Success

Steve,

Did I mention that I’m enjoying this series?

Initially there was one side of me that was wondering why you are posting some of the stuff that has already been addressed by hundreds of (just speaking on the lower side, as I haven’t read more than that many) blogs. But I see where you are heading with this, as you’ve explained in point #4. Keep going!

Btw, going by point #2, you could have named this post “8 different ways to provide great articles for your blog”. Yeah, I do understand that that would break the series though :-)

Cheers!
Mark
.-= Mark of Success´s last blog ..Site Announcement: Get a do-follow link from my site to yours =-.

Reply

Steve Scott

Yeah, this whole thing has gotten away from me. The numbering sequence is all out of wack and some articles could stand alone. But I would like to think this will be something useful when I’m done. Especially with each article, I get a few comments that will help me improve it. Ultimately, this will be a mini-course people can use to ramp up their own sites.

Reply

Gail

You know, if you keep posting things like this my blueprint is just going to keep getting longer and longer. Still, I’m gradually fleshing out the sketchy parts, so I’m not complaining.
BTW, I’ve emailed you a copy of my provisional business model today, hope you can download the image, I had to do it in one note and I’ve never used that before.
Enjoy Italy!
.-= Gail´s last blog ..Grappling with the Distraction of the Digital Dragon 5: Social Networking =-.

Reply

Steve Scott

Got it! Will be taking a look at it within the next few days…might give me a few ideas to improve things on my end as well.

Reply

Karen

Hi Steve,

I’ll nth loving this series! You sure have outdone yourself and you are walking the talks as I would consider this blogging series to be a #4 Resource Pages – “Want to create massive value for your readers? Find a way to collect an entire resource on a major topic in your niche. This should go way beyond a normal post on your site.”

You’ve certainly done that. These are some of the best ways to build your content. Although I love lists and use them, I need to do more video posts, too. And, audio. I haven’t done any audio but find myself more and more listening to interviews through audio so many people like that approach.

Thanks for sharing this,
Karen
.-= Karen´s last blog ..How To Easily Increase Your Negotiation Skills: Getting To Yes =-.

Reply

Steve Scott

Yikes…audio and video are definitely both areas where I need to improve. I can’t even commit myself to do even one video each week. I keep promising that when I get back, this will be something I’ll do more.

Reply

Dia

I agree Steve lists and “how to” are one of the best titles to use in a site. People usually want step by step process how to get or how to do something. I look forward for your next article on the series.
.-= Dia´s last blog ..5 Ways to stay energetic throughout the day =-.

Reply

Steve Scott

“How to” is my favorite. It always works incredibly well for email marketing… people will always click on a title that begins with how to.

Reply

Dave Woodson

Great information as always, I love doing video, I started sometime ago doing a daily mortgage update. Now, I do it more as as persona. On my DaveWoodson.com site
.-= Dave Woodson´s last blog ..Think Mobile =-.

Reply

Steve Scott

Haven’t really done it much with this site…but used video to build a lot of traffic for my affiliate site. I’ll definitely have to check out your site this week and see how you’re using video.

Reply

Fitness Philippines

Great stuff, Steve. My blog posts already explore much of these but, like you, I also wish to eventually create a sort of free online course using compiled articles and so on from my site.

I also eventually want to heavily utilize video presentations, but I’ll have to wait on that a bit, since I’ve got to save up for a new camera. My current digicam is really, really old, and I don’t want its video output to represent my site’s content, hehe.
.-= Fitness Philippines´s last blog ..HOW TO KEEP YOUR ENERGY LEVELS UP =-.

Reply

Steve Scott

Noel…I recommend the Flip Video. It’s pretty cheap and really easy to use. Also, try using CamStudio which is a free tool that lets you do screen shot presentations. Both I’ve used with a lot of success.

Reply

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