On Friday I made a video that asked the simple question, Is “The 4-Hour Workweek” bullshit? Like I thought would happen, there was a lot of mixed opinions. Some felt it was possible to earn a full-time income while only working a few hours a week. Others think it’s a bunch of nonsense.
In the video I made a simple point. You can’t indefinitely work a few hours a week unless you plan for “growth activities.” These include anything that helps expand the reach of your business. Like a commentator said, ‘if you’re not growing, you’re shrinking.’ By not making plans for expanding your business, it’ll ultimately wither and die away.
Thinking to Grow your Reach
I’ve been traveling through Europe for over four months with another five to go. The one thing that worries me the most is I’ll run out of money because I’m not focusing on growth activities. Yes, my income has been pretty steady for over a year. But I know I’m not doing a thing to expand the reach of my affiliate marketing business and information product. No growth = Money goes bye-bye.
That’s the reason I’m busting my hump to build up traffic to this blog. The way I figure things is you can write your own ticket if you have a large enough following.
How are YOU Growing your Business?
To all the people who have “The 4-Hour Workweek” mindset, I want ask a simple question, ‘What are you doing to grow your business?’ Sure it’s fun to travel the world and do cool stuff. But I imagine it’s not much fun to see an empty bank account after gallivanting across the planet.
It doesn’t matter what type of business you run. To enjoy this type of lifestyle, you must put in place certain mechanisms to ensure the growth of your business. For instance you should concentrate on increasing:
- Web traffic to your online business
- The number of prospects in your marketing funnel
- Contact with affiliates or individual stores
- Advertising for your business
- Networking with people in your field of expertise
The great thing about a growth activity is you don’t have to do all the effort yourself. We live in a world where it’s easy to hire an outsource worker to do pretty much anything. For instance, I’m currently outsourcing a bunch of small projects which will hopefully increase the traffic to this blog. They do all the hard work and I get to play.
Get Busy Growing or Get Busy Dying
I have nothing against anyone who wants to spend their life doing fun things. But I do think it’s pretty irresponsible to not think about how to expand your business. In my opinion, you have two simple choices: Get busy growing your business or get busy dying.
What is YOUR choice?Take Action. Get Results.
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