12 Types of Email Marketing Messages [Infographic]

by Steve Scott | Join Him On Facebook

“What type of email should I sent to my list?”

“Do I always need to promote something?”

“How do I balance quality content with different affiliate offers?”

These are all questions that people have when it comes to list building.

Many budding Internet entrepreneurs know about the value of email marketing.Β  But most don’t do it because they’re unclear about what emails they should send.

So today I’ll break down 12 types of email marketing messages.

Even better – I’m going to do it with a detailed infographic.

Here we go…

12 Types of Email Marketing Messages

That’s my breakdown of the different types of emails to send to list subscribers.

Like this infographic?

If so, please re-tweet this message to share it with your friends and followers:

Check Out Steve’s Infographic on the 12 Types of Email Marketing Messages (Re-Tweet This!)

Want to know more about email marketing?Β  Then read these blog posts:

  1. How to Build an Email List with a Lead Magnet
  2. 23 A/B SplitΒ  Tests that Get More Subscribers for Your Email List
  3. 14 Ways to Revive a Lifeless Autoresponder Sequence
  4. How Often Should You Send Email to an Affiliate List
  5. How to Mix Broadcast Emails and Autoresponders (without Pissing Off Subscribers)

Email marketing is how I generate 80% of my income.Β  So I’m proof that you can build a thriving Internet business – Just from list building.

Check out these resources I’ve just mentioned and start building that list today!

Take Action. Get Results.


Mauro D'Andrea

Great infographic Steve!

It’s extremely helpful.
Everytime you teach me some awesome information about email marketing.
I didn’t know that there are some many type of emails.

I would add that some emails could share 2 or more types.
For example I am used to couple sales and personality emails.

Steve Scott

Yes, tons of different email messages to send. I think most people think that it’s only about sending affiliate offers. There are a lots of different ways to engage your list subscribers and not hit them over the head with offer after offer.

I agree that you can combine many of these into a single message. Adding personality into all your content can be a great way to breathe life into what would be a dull email message. So… great job if you’re already doing that!

Kenny Fabre


the maximum value and product freebie are great way s to monetize any email, ive done very well doing it

Steve Scott

Kenny – Definitely two of my favorites. The product freebies is especially good if you’ve done a great job of creating quality content with your emails. (Which is sounds like you’re doing )


Hey, Kenny, what kind of freebies do you use?

Arwin Adriano

Hi Steve!

This was my first time to see an infographic from you. I find the infographic full of new ideas.


John Banks

Hi Steve,

Great post – and really neat image.

I still get frustrated with email marketing – I don’t do it that often because my list is still in its relative infancy, but it does annoy me when you get people who try to knock you down for offering them a decent service/product. I really dont get it…..

90% of the time – its great though.


Jens P. Berget

I am usually stuck at maximum value and personality, that’s the two I use the most. I haven’t given it much thought, but what seems to be working the best for me is when I combine the two and provide value and add a personal story to the email. On the other hand, I am not doing any real selling with my emails, and that might be a huge difference when it comes to people who are out for the money in the emails they’re sending.

Steve Scott

Jens – It sounds like you’re on the right track. I would also include the occasional sales message or some sort of offer. Not doing this at all trains people to never take action when you need them to.


Hi Steve,

Excellent infographic that resumes all the ideas about email marketing!

As I’m building my email list for my new blog, the #6 is often not being done – I’ll remember this point.

Btw, part of your email sent to your email list, corresponds to #2, #3 and #5, perhaps there is a loop coming so a #6 is suitable.

Question: do you consider that adding pictures (no logos) to emails, like screenshots are useful when lot of people have, by default, images disabled?

Cheers and thanks,


Steve Scott

You’re right! It’s a little bit of an open loop with telling people about new content πŸ™‚

I’ve seen people use screenshots to good effect. What I’ve seen them do is include a text caption written below…just in case someone has their images disabled.

William Burnett

Like your info graphic.
Good design.
I question your choice of colors because I found the copy difficult to read.
A split test might provide some interesting insights.


Steve Scott

Hey William – Thanks for your honest feedback. I’ll have to consider this when I’m having my infographic designed in the future.

Tim Hague

Hey Steve,
Great stuff, I have much to learn on this subject. I’m amazed at how many IM’s are good at building a list and then beating me over the head with offer after offer as you said. I can’t unsubscribe fast enough:)

Steve Scott

Know the feeling πŸ™‚ I unsubscribe from about 3 to 4 lists a week – The problem is I also can’t stop from subscribing to others. I give 2 or 3 emails to the list owner…if it doesn’t come through; it gets unsubscribed.


Great Article. I need to develop an auto responder series soon and I’m trying to develop a plan. Good Stuff.

Steve Scott

Frank – Definitely get on it! Email marketing has been the #1 source of revenue for my online business. So it’s important to get it up there and fill it with great content.

Jeevan Jacob John

Awesome infographic, Steve πŸ˜€

I am still in the planning process for my new blog (And this will help a lot, especially when it comes to planning my list). I still have a lot to learn in email marketing (and these will definitely help me; and I am getting some ideas on making my list unique. My goal is to create a community – within the blog and the list :D).

PS: Did you create the graphics? Anyways, it is awesome πŸ˜‰

Steve Scott

Sounds like a solid plan Jeevan. There are a lot of different things you can do with email marketing – Hopefully this infographic will give you some ideas.

The graphics were created by my VA – Jonathan. I think he did an excellent job.

Mary Warsaw

“Email marketing is how I generate 80% of my income. So I’m proof that you can build a thriving Internet business – Just from list building.”
This is the best passage from the article.
Thank you for your hints. It helped me a lot and improved my mood πŸ™‚ I will certainly use your advice.

Steve Scott

Appreciate it Mary. Glad the infographic sparked some ideas…these are messages that I use regularly – So I know they work!

Ana Hoffman

Still amazes me how many folks haven’t even started to build a list yet, Steve.

Looks like a lot of work went into this one!

Steve Scott

Yes, it kind of baffles me as well. It’s been the difference maker in my business.

Anyway, the infographic took a lot of work – But it was my VA who did it. It was his first attempt at creating one…pretty impressed with what he did.

Sarah Park

Beautiful and really neat images. I am really planning to get infographic since I do not have this one yet.

Walter Weeks

Hi Steve, nice infographic. Thanks for sharing. I must admit to feeling a little disheartened though. I had no idea I had to send that many different types of email. Surely there must be some shortcuts? I’m going to be emailing for the rest of my life! I guess no one said blogging was going to be easy.


Steve, I’d like to tank you for the free report, the information overload booklet and lots of value you’re bringing to the table. I have a similar background in that when I started off I had next to no experience in putting the Internet to work for me, but things have changed a lot in recent months. I’m ready to embrace e-mail marketing now, half a year in my IM ventures, and you seem to be there again with great resources and tips. Thanks!


Enjoyed the infpgraphic, thanks for sharing. All the while I thought email marketing is a dying process but what can I say, it’s still effective. Will keep these tips in mind πŸ™‚


I like the graphical style shown there .
Email marketing is perfectible if you do this right else i can also decline your performance ..

Barry Overstreet

Hi Steve,

I like the infographic. It’s does an excellent job of succinctly explaining the different types of emails.

I would love to see some additional information on how to write some (or all) of the various types of emails. You’ve always been a wealth of information here at your site!

Have a great weekend!


Steve Scott

Yup! I’m definitely going to write a Kindle book that covers various email marketing messages.

Linda Ikeji

Thanks for helping me balance my email marketing. I was recently sending mostly sales emails to my subscriber list on Aweber and I realised that the response has drastically dropped. Someone even reported. I really value this information now as it will really help me to balance my email marketing


Great content but not optimised for my mobile πŸ™

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