There’s been a lot written about how to promote an affiliate marketing product. Some people tell you to presell it. Others recommend marketing the product like it’s your own. And a few say you should discuss both the good and bad points about what you’re trying to sell.
In my opinion, all of this is good advice. However, there’s one secret to promoting an affiliate product that stands out above the rest. It’s a concept I call “The Gene Factor.”
My Brother Gene
Let me tell you a little bit about my brother Gene…
Growing up I always felt like I had a pretty cool older brother. Whereas most kids would hate having their younger sibling around, Gene would always let me hang out with his older, ‘wiser’ friends.
Sure he picked on me sometimes… he even once threw a dart into my head.
But I have to say that I had a pretty good childhood with Gene as my brother.
Fast forward many years. Gene has recently retired from the U.S. Navy after twenty years of service. And like most people leaving the military, he’s trying to decide what to do next.
When my brother expressed interest in affiliate marketing, I felt like this was my one chance to pay back a lot of what he did for me growing up. What’s great is he’s worked harder than anyone I’ve ever seen. Gene is the one person who passed my test and has demonstrated amazing potential for creating a profitable Internet business.
The Secret to Promoting an Affiliate Product
What does this story have to do with affiliate promotion? Well, it’s simple… As I help Gene build an online business, it’s only natural to recommend certain products that have helped me. I want truly want him to succeed because he’s my brother and I love the guy.
The secret to promoting a product is “The Gene Factor.” When building an affiliate business it’s only natural to market something that puts a lot of money into your pocket. In truth, a more effective method is to ask yourself a simple question: “Would I recommend this to someone I care about?”
If you can’t honestly say yes to this question then maybe you should market something else.
Affiliate Marketing with Complete Transparency
It’s really easy to fall into the trap of promoting a product only because it earns you money. Honestly, I’ve made this mistake in the past. But now that I’m researching and marketing things for the Steve Scott Site, I will only promote something if it passes two requirements:
1) Would I recommend this to Gene?
2) Will it help him grow a successful Internet business?
If I can’t answer both questions with a resounding yes then I’ll find something else to promote.
This concept is important because it’s easy to tell when a marketer cares about a product. He or she will be excited about how it’ll change a customer’s life. This kind of passion is extremely transparent. We all can tell when someone is in business to help people. It makes us want to buy from that person.
An Example of “The Gene Factor”
The idea of The Gene Factor came to me while researching courses that teach affiliate marketing. Last month I thought I found something that my readers would love. I even created a lengthy presale page for this site.
However, when I looked at this system and asked the above questions, I found that I couldn’t honestly answer yes to both. I knew the material is good. The problem was the site charged $97 per month, which is an outrageous amount of money. I wouldn’t tell Gene to buy this course because of that reason. And as a result, I now say the same thing to my readers.
The good news is I’ve found an excellent product that teaches a great system for affiliate marketing, while not costing an arm and a leg. I bought it last week and I’m really excited about what I’ve found. Right now, Gene and I are putting together a few sites that’ll help both of our businesses. (You’ll me talk about this in the future.)
What’s YOUR ‘Gene Factor’?
If you have an Internet business, then I want to ask, “What is your Gene Factor?”
When promoting (or creating) a product, can you honestly say that it provides real, genuine value to a person that you care about? Could you honestly look your best friend, parent, spouse or sibling in the eye and say, “Yes, this will help your life!”? If there’s any doubt, then perhaps you should market something else.
I think it’s important to only promote products that help people. In the long-run, this will be the best way for you to grow a business that provides real success to both you and your customer.
What do you think?Take Action. Get Results.