On Tuesday, I described five lead magnet lessons that I’ve learned from developing my first report for this site, “Life Plan Mastery.” In this blog post, I described the importance of creating something that gives real genuine value to the reader.
Today, I want to give five more tips you can use for developing your own lead magnet. We have a lot to cover, so let’s get started…
#6- If You Have a Site, You NEED a Lead Magnet
It really doesn’t matter what type of website you own. If you’re serious about Internet Marketing, then you need to offer some form of a lead magnet. Affiliate marketing, info product owner, blogger, website flipper, or Google Adsense developer. All of these subsets of an Internet Marketer can increase their bottom line by offering a lead magnet.
As you’ve probably heard, ‘the money is in the list.’ By giving away a free report or course, you can quickly build up a list of people who are interested in what you have to offer. But in order to attract these kinds of people, you have to give them something in exchange for their contact information.
So it’s simple… If you have any type of website, you better offer a lead magnet or be in the process of creating one.
#7- Build Your List…No Matter What
Another major obstacle people encounter for creating a lead magnet is they don’t know what to do with their email list.
With that in mind, allow me to let you in a little secret…
I have NO clue what I’m going to offer my subscribers. In fact, I’ve only written one email to the people on my list. But this hasn’t stopped me from creating a mechanism that captures people’s contact information.
I know that I’ll eventually figure out what to do with my email list. Till then, I’m perfectly happy with giving away free content, knowing that I’m slowly building a list a people who might be interested in what I have to offer.
Don’t make any excuses about creating a lead magnet. Even if you don’t have anything to offer, start building your list today! I guarantee that you’ll be happy down the road when you finally have something to promote.
#8- Create an Opt-In Page for Your Lead Magnet
If you have a blog, then you know how hard it is to get people to subscribe to your email newsletter. Trust me, it’s pretty disheartening to see hundreds of visitors each day reading your posts, but only see three or four subscribe to your email newsletter.
That’s why it’s extremely important to create an opt-in page. With an opt-in page, you have a dedicated section of your website that’s designed with one action in mind…Either the person joins your list or they don’t.
An opt-in page works because you’re not overwhelming your prospects with a multitude of options. All you do is give a description of your offer and include a mechanism for capturing their contact information. (If you want to know more about opt-in pages, I highly recommend you read my post about creating an affiliate marketing system.)
Now let me be clear about one thing… This is a step that I haven’t completed as of yet. So while I’m currently creating an opt-in page, I have to admit that I’m completely guilty of not following my own advice. So listen to what I say, not what I do.
#9- Direct Web Traffic to Your Opt-In Page
There’s a specific reason why I recommend using an opt-in page. When it comes to promoting your site, you want to send most of your web traffic to this page.
As you know, a successful online business has lots of traffic. The trick is to maximize the results you’re getting from the people visiting your site.
So I highly recommend that you send this web traffic towards a place where you can immediately collect their contact information. Even if you have a blog, you should send traffic to your opt-in page. Then once they’ve subscribed you can redistribute this traffic back to some of your favorite posts.
Now before we move on, I do want to make one point of clarification. This strategy should be used sparingly with traffic from social media sites. I think this type of traffic is more about building relationships than pitching offers.
So use an opt-in page with traffic from sources like pay-per-click, articles, and video marketing sites. But when dealing with sites like Facebook and Twitter, send them directly to blog posts that provide value.
#10- Make the Lead Magnet Part of Your “Brand”
You’re probably sensing a theme here… With a lead magnet, you want to make it a valuable part of your individual brand.
For instance, one of the recurring themes of this blog is lifestyle design and fulfilling your dreams. So whenever I talk about this topic, I make sure to mention that I offer a free report which gives more information on this subject. And even though I know people probably see the eCover image at the top of this page, I make sure I mention it in my blog posts. This helps to reinforce the idea that this report is worth checking out.
I recommend that you promote your lead magnet heavily throughout your marketing messages. If you’ve followed my advice, then you should be proud to offer it to people. So have the confidence to consistently tell your readers what benefits they’ll receive from reading it.
I can honestly say that using a lead magnet is the reason I’m earning a six-figure income with Internet Marketing. By offering people something of value, I’m able to build credibility and trust with the people who visit my websites.
So once more, I urge you to get cracking on creating something that gives real, genuine value to your website visitors. You’ll find that with the right offer, you can quickly build a list of people are interested in hearing from you on a regular basis. And once you’ve built that trust, you can gently persuade them towards an offer that improves their lives, while helping you earn a steady income.Take Action. Get Results.