Making money from affiliate marketing is a challenge for many beginning bloggers. In theory, it sounds easy – All you do is talk about a product and place a few banner ads on your site.
Unfortunately the reality is a little different. If you’ve blogged for any period of time then you know it’s downright hard to make money with affiliate marketing.
The good news is there are six laws to follow for increasing your affiliate earnings:
Law #1: Provide Information People Really Want
There are several different benefits to blogging. Some people simply enjoy writing and maintain a blog as a hobby. Others use blogs to earn money. Monetizing a blog isn’t terribly difficult, but it does take time and effort. If you’re honestly serious about managing a blog you can earn money.
The trick to earning a sizeable affiliate income with a blog is to “be known” as a person who regularly releases incredible content. Over time you’ll build a loyal group of followers who buy what you recommend – Simply because they trust your opinion.
Law #2: Market Products You Personally Use
If you’re offering a solution to someone’s problem by marketing a product that actually helps readers, you’ll pique their interest.
Although plenty of marketers would disagree with me, I only feel comfortable marketing products or services that I would use myself or suggest to my close friends and family. Some people will market anything that they think will earn them some money, but I’ve noticed something: it’s really easy to tell when a marketer actually cares about the product or service they’re selling.
Most of us have a sixth sense that lets us know if someone is in business to help people, and it makes us want to buy from that person. If you can’t find anything good to say about a product, you probably shouldn’t be marketing it.
As an example, you’ve probably noticed I talk a lot about Blog Success. I feel comfortable promoting this site as an affiliate because it’s the service I used to create this blog. In addition, it currently helps me stay on top of what’s currently working with blogging. Bottom line is I happily promote this site because I know it’ll help anyone interested in achieving success with blogging.
Law #3: Become an Evangelist for your Affiliate Products
It’s your job as a blogger and an affiliate marketer to completely understand the product. I’m not talking about only knowing what’s found on the sales page. I mean you should understand every little detail on what you’re promoting – Both the good and the bad.
People want honesty. As you know, the Internet is full of overhyped crap. So you’ll gain a lot of trust and authority if you’re not afraid to admit that a product has a few drawbacks. In fact, you can actually increase affiliate earnings by telling readers why they shouldn’t buy a product. On a long enough timeline you’ll make money because you’ll be known as that guy/gal who gives honest recommendations.
Law #4: Build an Email List
Aside from getting personal enjoyment from what you’re doing, the primary focus of your blog should be to gain and keep readers. This is getting easier to do than it was in the past, thanks to RSS Feeds and plug-ins that allow people to easily follow you (and your blog updates) on social media networks. The more methods you use to “hook” people, the better.
All of these methods are great for growing readership. However, the best way a blogger can earn an affiliate income is to build an email marketing list. With a list you can turn casual readers into people who take action on the products you recommend.
Obviously, you need to give subscribers a reason why they should stay on the list. This can be easily accomplished by giving away content/freebies that’s not found on your blog.
How do you build an email list? The best way is to offer what’s known as a “lead magnet.” This is a small report offered in exchange for a reader’s email address.
You can create a lead magnet by paying close attention to the questions you’re often asked, or the comments left on your blog posts.
If you notice a common trend, then it’s probably something that would make a great small report. If you offer readers something of high value – For free – You’ll get a lot of email subscribers.
Law #5: There’s NO Such Thing as an Overnight Success
Although it’s definitely possible to earn a six-figure income with affiliate marketing, most likely you aren’t going to get rich overnight. (If you do, I’ll definitely sign up for your e-book!)
The trick to blogging as an affiliate marketer is momentum. At first, it’s hard to make money with this business model. But keep chugging along. With consistent effort, you’ll make a few sales. Then more will come in if you keep creating content and talking about quality products.
The key here is to not give up. You will face some challenges. The secret is to keep working hard – Even when things aren’t going right. I promise there is a light at the end of the tunnel. All you have to do is keep moving towards it!
Law #6: What is YOURS?
In the title I promised “6 Laws Every Blogger Should Know About Affiliate Marketing.” Here’s where YOU come in… I’ve purposefully left the 6th law blank because I want to hear your thoughts. What law would you include on this list?
Comment below and tell me about your secret ingredient for blogging/affiliate marketing success…Take Action. Get Results.