I do some of my best thinking when I’m running.
There’s something about the act of exercising that allows my mind to come up with creative solutions to any problem I’m experiencing. Usually what happens is I’ll think of a simple one sentence about my predicament, lace up my shoes, and hit the pavement.
Then after an hour or so of running, I’ll come back with a list of possible to solutions this problem.
Now I’m not saying that this is the only way to brainstorm ideas. In fact, there’s a simple way you can apply this concept without getting all sweaty.
“What If I…”
My ‘running to brainstorm’ technique is based on a very basic premise. When I exercise, I’m always analyzing my problem. Instead of dwelling on what’s going wrong, I simply say to myself “What if I…” Then I try to come up with a number of ways to fix this problem (My average is usually 20).
The key to making this work is to sit down with a piece of paper and ask yourself “What if I…” Then write down every thought that pops up in your head. It’s important to not censure yourself during this exercise because even the wackiest idea could lead to your solution.
An Example of a Past Brainstorming Session
A few years back, a problem I was experiencing was not getting enough web traffic to my online business. So during a long twelve mile run along the Jersey Shore boardwalk, I kept asking myself “What if I…”
By the time I came home, I had a number of different ways to create web traffic. One of them was based on a very simple step-by-step process most people weren’t using:
- Record an audio of me reading each of my 200+ articles
- Add some slides and niche related picture to create a video
- Upload these videos, each targeting a very specific keyword phrase
I’ll admit that these videos are horrendous looking and the audio quality is pretty awful. But they’re responsible for bringing an average of 300 visitors to my website each and every day.
As you can see…this simple brainstorming process lead to one of my biggest breakthroughs in my online business.
Get Started Right Away
I challenge you to start using this simple exercise. Right now, get out a piece of a paper and write down a one-line sentence at the top which describes your problem. Then brainstorm a series of “what if I” solutions.
Once you have a list of solutions, start researching and putting them into action. Sure, most of these ideas will be complete failures. Just remember that some of the best stuff in life comes after making a bunch of mistakes.Take Action. Get Results.