In a recent post, I discussed the importance of creating a copywriting swipe file. This is a collection of sales copy that has been written by successful Internet marketers.
A swipe file is used whenever you get stuck with a certain aspect of writing. Like with an email subject line, a sales page, or a blog headline.
Today we’re going to talk about how to improve your blog headlines. Specifically I’m going to let you steal the swipe file I use to title my blog posts.
As you know, the headline is the most important part of a blog post. It’s what gets people to read your article. A great headline makes readers stop what they’re doing and click through to your blog post. Do this right and you’ll get lots of people interested in your content.
To improve my own blog headlines, I use the ONE destination *known* for its expertise on online copywriting – Copy Blogger. I had my virtual assistant take all their blog post titles in the last two years and put them into a simple PDF document. Now I use this swipe file whenever I have trouble coming up with a blog headline.
Anyway, I’ve decided to share this document with you all! I’ve also included active links in case you wanted to read the individual articles. Copy Blogger is one of my favorite places to learn about online copywriting. So I highly recommend you read the top quality content on this site.
But I do want to warn you… Use this swipe file to get ideas for a title. DON’T plagiarize the article or use the exact title. This swipe file is about generating ideas. Not ripping off the hard work of others.
Download my Swipe File —> Blog Headline Swipe File (Right click to save to your desktop)
Enjoy!Take Action. Get Results.
22 thoughts on “Steal my Blog Headline Swipe File”
Thanks Steve for the file.
Brian is definitely one of the most gifted bloggers out there and we all can learn a lot from him. I agree that titles are one of the most important factors of successful articles. Because people are judging you from the first word you write, if you do not catch their interest at the begging they will not bother to read further.
Without a doubt titles of the most important words you write an article. Far beyond even your main keywords (unless of course you use the keywords within it).
it is important of course that people use the swipe file learn “how” and get “ideas for” articles and not actually copy the title or the idea. I’m sure people get that though…
Thanks for the file Steve. That must have taken your assistant some time. I have a VA myself and it helps me get much more done.
I think it’s important for people that grab this swipe file to not only look at it for ideas, but to look at how they can also use it for testing. For instance, there are many headlines that start with “how-to.” I’ve found this type to be highly effective, however, what comes after the how to can be tweaked, and ultimately result in a lot more traffic.
it certainly does help a lot to have a virtual assistant to help you with a lot of the mundane stuff. Sometimes I don’t know what I would do without my helpers! 🙂
I agree. Last post I have a list of all the preceding words that work very well to leave his articles. I.e. are the most generally search phrases, like “how to”. Using these type of things as ideas for articles is a great way to go about doing it.
Thanks for the awesome comment, have a great day.
This is a great selection of ideas for headlines. I know that I have been pretty uninspired with my headlines so far so this swipe file will come in pretty handy for me in the future when I need to think of a catchy title.
Thanks for sharing! 🙂
Irving the Vizier
Glad you liked it. Hopefully helps you like it helps me. I know I have even more work to do on crafting better titles myself. But it is something, I think, that gets better with time in practice.
Your titles seem to be pretty decent to me, though, so hopefully you shouldn’t have to do too much to make them really awesome.
Thanks for the file, I promise not to plagiarize anything 🙂
I love having lists of ideas like this, just never thought of doing something like you did. I have to pick some ideas from your brain!
Glad you liked it. they can be very useful. I am pretty certain no one would just plagiarize titles or articles, but I do like to make absolutely certain that people don’t do this because that’s not the intention
Glad you liked it. they can be very useful. I am pretty certain no one would just plagiarize titles or articles, but I do like to make absolutely certain that people don’t do this because that’s not the intention. 🙂
I would be glad to have you pick my brain. 🙂 hopefully I have some more good information for you in the future.
Save and downloaded. Thanks for the generosity to share this file. Sure it helps in crafting our next post.
Thanks for sharing.
glad you liked it. Hopefully you get some good use out of it.
This is certainly a good way to learn/become inspired. Great idea – thanks for sharing it (and thanks to your VA too). 😉
glad you liked Mark. It certainly can be a great tool to improve anyone’s skill at making headlines and for generally generating rough ideas for great articles.
You are of course very welcome!
Great share, I can’t believe you are giving away your inspiration source to other, not many will do this, especially not for free.
Thanks and have a nice New Year Eve and of course a Happy New Year!
glad you liked Alex!
hopefully people get some good use from it.
I hope you also have a wonderful New Year’s Eve and a great and productive 2011.
Wow Steve, that is a great idea generating a blog headline swipe file using posts from a successful blog like copyblogger. Thank you for letting me steal your swipe file, and you have just inspired me to make my own in the near future. Thanks for sharing, this should prove useful.
glad you got it and hopefully use it well.you certainly should make your own overtime, they do help a lot for idea generation and title ideas.
Thanks for the valuable ideas resource, mate. Nice!
CopyBlogger does indeed have some great titles, so great piece of value you’re creating here by sharing them Steve.
Digg.com is also a good source of titles, (well the top ones anyway!) as most people vote based on title alone, so you can clearly see how successful a title is, based on number of diggs.
Thanks for the great swipe file – I’ll be using it at my blog.
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