In last week’s discussion, we talked about the Blog Lead Generation Diagram:
Specifically I discussed the importance of promoting two different websites: Your blog and a lead magnet site.
We’ve already covered the individual traffic methods in last week’s lesson. So today we’ll discuss the four central parts of this diagram:
1) Your blog
2) Your lead magnet site
3) The email sequence
4) The offer(s)
Let’s talk about each…
As I said in the previous lesson, a blog is about giving great content and being social. Your job is to create content on a number of brand channels (YouTube, Facebook, guest posting, etc.) and network with people who share similar interests. Done correctly, these two activities will get a lot of people to visit your blog.
In a way, a blog is like a home. You want to make it a nice, welcoming place that people will revisit often. Obviously, the best way to do this is to post lots of great articles.
Now, I also believe your blog should emphasize content – NOT advertising. Most folks are in the blogging biz to make money. But when people see your site for the first time, they shouldn’t be hit with a bunch of ads. Give great content upfront and visitors will naturally check out your offers.
Take a look at the diagram. You probably noticed that most of the traffic is directed to the blog. That’s because this site is the primary hub of all your online promotions. Yes, eventually you’ll have other websites; but your blog should always remain at the center of everything you do online.
Also in the diagram you see that the blog sends traffic to two places – A lead magnet site and offers. (For now, we’ll ignore the fact that we often link to other places in individual posts.) Overall, the majority of your outbound links should be sent to the places that make money.
As you know, list building is THE best way to make money on the Internet. So I highly recommend that most of your blogging efforts should be directing toward getting people to subscribe.
Furthermore, you’ll also want to send traffic to affiliate offers or your own products. You shouldn’t bombard readers with a bunch of promotions. But about 10% of your content directs people to tools/products that helps solve their individual problems.
Your Lead Magnet Site
As we’ve discussed, another place to drive traffic is a lead magnet site. I recommend you heavily promote this web destination. In fact, put as much (or more) effort in marketing this site than you do with a blog.
Because it’s much easier to build a list when you offer people two basic choices – Subscribe or don’t subscribe. I love blogging. But it’s not the easiest way to build a list. With a lead magnet site you leverage techniques like article marketing and PPC to get LOTS of people to subscribe.
Again take a look at the diagram. You see that there’s a lot of traffic coming in. But the only place you send people is to the email sequence. Don’t give them any other option. Either they join your list or they go away. I know this sounds a bit harsh, but if you give people too many choices; you decrease the likelihood they’ll subscribe.
With a lead magnet, your only goal is to get people on your list. That’s it!
The Email Sequence
List building is all about creating and strengthening relationships. A person gives a lot of trust when they subscribe. Make them happy with this choice by giving valuable content – On a consistent basis.
Email content is a lot like blogging. You talk about their problems, provide a few solutions and talk about your own experiences. In addition, you can strengthen this relationship by directing people BACK to specific posts on your blog that provide lots of value.
Naturally, as you interact with subscribers you’ll recommend a few products. You don’t have to beat people over the head. Just explain why you like a product and how it solves a specific problem. If you’ve done a great job with providing value, people WILL check out your offers.
The ultimate destination for your blog traffic should be The Offer. Readers should come to this site “presold” on this product. Then it’s up to the sales page to turn these warm leads into paying customers.
Obviously, this series isn’t about monetization. But my point is this – KNOW where you’re driving traffic. When people click your links, understand “why” they’re doing it. What purpose does it serve? Are you trying to make money? Or does this link provide additional content? Asking these questions is a great way to maximize the results you get from blog traffic.
Final Thoughts on the Lead Generation Diagram
There are countless ways to drive traffic to a blog. The trick is to do it the right way. I know that offering a lead magnet site requires more hard work. But you’d be surprised at quickly you can build a list by offering a free report on a crappy, little site.
I recommend using both a lead magnet and a blog to create a network of traffic. Both of these destinations help you to carve out a big slice of your particular niche market.Take Action. Get Results.