It’s time for another edition of the Get More Blog Traffic Blueprint. In this series, I review simple tactics you can use to generate lots of visitors to your site.
In the last few weeks, we’ve covered onsite strategies to increase visibility. Today, we’ll shift focus and discuss another proven promotional tactic. Specifically we’re going to talk about the value of guest posting and how to do it the right way.
Guest Posting…Blah, Blah, Blah…
I know what you’re thinking, “Guest posting?!?! I already know about that!!!”
Yes, I’d agree that guest posting is topic that’s been beaten to death. But there’s a reason why people love to blog about this topic – It really works!
Without a doubt, guest posting is one of the best ways to increase traffic to your blog. So today we’ll go over a few basic guidelines and discuss how to maximize the results you get from this strategy…
Clean your House First!
Before writing a guest post, it’s extremely important that your blog is ready for visitors!
Take this blog for example. Right now, I’m undergoing a massive redesign. Some of the links aren’t working and a few funky pieces of code randomly pop up. Personally, I don’t think it’s a smart strategy to guest post right now because new visitors would be turned off by the amateurish appearance.
The lesson here is to make sure your blog is ready for visitors before doing any guest posting. Here are a few keys for doing this:
- Have an attention grabbing header and blog design
- Complete your “About Me” page?
- Make RSS subscription box easy to find
- Offer a lead magnet
- Have a quality/MVP post on the front page
Think of it this way. If you had a party in your home, you’d definitely clean it up before inviting guests over. In a way, a guest post is like an invitation. Anyone reading it might come over and see what you’re about. When they arrive, make sure they’re impressed with what’s offered on your blog.
How to Find Blogs for Guest Posting
You’d be surprised at how easy it is to find blogs that accept guest posts. Here are a few strategies you can use:
Leverage Existing Contacts: Obviously the first place to start is with the people who you interact with on a regular basis. These are the people who you talk to using Twitter, blog commenting, Facebook and other social media sites. Start with them because these are the people who already know what you’re about.
Use Google: Google is way to find sites for guest posting. Simply type “your niche” + blog in this search engine. For instance, a few searched I would do is “lifestyle design blog” or “passive income blog.” Also try “your niche” + guest post. Ie: “lifestyle design guest post.”
Also, another great tool is the Google Blog Search. This is a search engine dedicated to blogs. A great trick here is to punch in your main topic, sort by date, and you’ll discover a wealth of guest post opportunities.
A-List Bloggers: Every niche has a few people considered to be A-List Bloggers. These folks have a large following and get lots of traffic. Obviously, getting a post on one of their sites will do wonders for your site. That’s why it’s important to contact them the right way…
How to Contact an A-List Blogger
A-List Bloggers get lots of requests for guest posts. So you need to “get on their radar” before contacting them. The best way to do this is to be someone who is helpful and engaging. Here are a few ways to do this:
- Re-Tweet their content (Be sure to include the @ sign.)
- Share their content on Facebook and other social media sites
- Create a dialog through sites like Twitter and Facebook
- Comment on their blog
- Send a personal email and ask a simple question (One that can be answered in less than a minute.)
These are a just a few strategies that help you get noticed. I recommend using them till you achieve a small level of rapport.
Once you’ve become recognizable to the A-List Blogger, send a brief email explaining the idea for your guest post. Make it friendly, direct, and to the point. This person is probably really busy. Don’t waste their time explaining who you are. Just provide the idea for the article and see if they’re interested.
Do a good job building rapport and providing a great article. That’ll increase your chances of the guest post getting accepted.
The Four B’s for Submitting a Great Guest Post
As they say, you only have one shot to make a great first impression. That’s why it’s important to follow what I call The 4 B’s for Guest Posting:
#1. Be Similar: Your guest post should match what’s regularly posted on the blog. For instance, you might blog about SEO, but you’d be smart to write an article about SEO for small income sites if you’re writing an article for a passive income blog.
#2. Be Awesome: Your guest post needs to be some of your best stuff. Remember, you’re trying to wow the readers. And this won’t happen with a plain ole, five hundred-word article. Give lots of value and people will want to check out your blog.
#3. Be Cool: Your guest post is kind of like trying to win over your friend’s friends. You need to be the “cool kid” they’ll like. If they like you, they’ll want to know you better. Have something unique to say. Be a little different. Write about a topic that’s both helpful and interesting. That’s the way to be cool on a blog.
#4. Be Engaging: Treat a blogger’s readers like your own. Respond to comments. Answer any questions they have. Even better, hop over and start engaging them on their blog.
Your Goal this Week
Guest posting is a critical strategy for building traffic to your site. That’s why you should block time on your publishing schedule like you would with your own blog posts.
My advice is to create and submit one guest post per week. If you’ve been following this series so far, you’d see that’s a total of 4 posts for your blog, plus one guest post.
Think you can do that?
Yes, this requires hard work. But it’s doable if you’re willing to give 110% effort to your blog.
I’ve only done about ten guest posts, but each time I did, I experienced a spike in traffic. Imagine what kind of long-term results you’ll get if you write a guest post every week.
Like I said in the introduction, guest posting is often discussed because it’s something that works. So make that commitment to writing at least one a week. I guarantee you’ll like the results!Take Action. Get Results.