I’ve always believed that building an Internet business is like sipping from a fire hose. It’s almost impossible to learn just a little. Because of information overload it’s really hard to know *who* is right about the secrets to online success.
One thing that pisses me off is the idea of the Underachiever Internet Marketer. He’s that guy (or gal) who makes lot of money from dozens of niches. What annoys me is many folks believe you can find success by juggling different markets and projects.
I know some people make money doing this. But also some people make a living as a quarterback of a NFL team. It takes a very special skill set to manage lots of websites. Frankly, I think this is a bad strategy for anyone who is getting started online.
I believe in a simple philosophy. Focus on one niche at a time. When I say focus, I mean be prepared to spend 2 to 3 YEARS in this market. Only then, will you be able to build a solid, profitable Internet business.
There’s another reason why I recommend focusing on a single niche. It’s the best way to provide real value to an audience. Juggling multiple markets turns you into the proverbial jack-of-all-trades. You’ll know a little bit about a lot of things.
As an Internet entrepreneur, people come to you seeking top-notch information. It’s up to YOU to be that person who provides it.
To illustrate this point, take a look at this diagram: