Thought I give another update on the Go Large Project. This time we’ll talk about a concept that’s been converting a lot of traffic into subscribers and turning these subscribers into affiliate sales. It’s a simple technique in theory, but it requires a bit of hard work. So let’s get to it!
In the last update, we talked about how to create a MWR Blog. It’s a site that’s specifically designed around one goal – Get people to subscribe to an email list.
A MWR Blog doesn’t have a lot of advertisements or clutter. Instead you want to present a clean design with multiple places where a visitor can subscribe to an email list. Done correctly, a MWR Blog can convert over 10 to 20% of your TOTAL traffic.
Recently I’ve had a few people write to me asking how to make money from the traffic that comes to a MWR Blog. It’s not an easy process. But here’s what we’re currently doing to convert visitors into affiliate sales:
An Example of MWR Blog
We’ll start this post by giving an example of a MWR Blog. Let’s say you’ve decided to go into the fitness tips for men market. In all likelihood, you’d have a blog that’s full of different topics and categories. For instance, you’d have information that discusses:
- How to get six-pack abs
- How to lose weight
- How to work out at home
- How to build muscle mass
- How to lose weight
- How to develop an athletic, lean-muscle look
This is just the tip of the iceberg. With this market there are dozens of broad problems/topics that can fall under the umbrella of “fitness tips for men.” The important thing is to break down your web content into ten (or more) categories. This will form the basis of a strategy that will convert web traffic into subscribers.
Now, let’s about to maximize the results you get from web traffic…
The Best Way to Convert Search Engine Traffic
Once again, it’s time to use your imagination. Let’s say you’re a guy who is interested in improving your fitness. You’re really busy; so you don’t have time to go to the gym. Instead you want to learn a quick workout that can be done during your limited time. Probably you’d go to Google and enter the keyword phrase: how to work out at home
There are thousands of results. But one in particular catches your eye. It’s titled: “10 Ways to Exercise at Home…Without Any Equipment”
The post is really good and you learn a lot from it. At this point, you want to know more. However, nothing else on the site attracts your interest. There’s a free report that discusses “56 Foods that Help You Lose Weight.” Fortunately you’re a thin guy, so this report doesn’t apply to your situation. After a few minutes you leave the site because they’re isn’t more information that discusses your home fitness problem.
Now let’s imagine another scenario.
You’re the same guy and you come to the same site. The only difference is this article recommends downloading a free report called “THE Ultimate Work-Out at Home Exercise Plan.” Naturally this piques your interest because it’s exact solution you’re seeking. You enter an email address and happily read the report because it helps solve a problem you currently have.
The Fatal Mistake Most People Make with Free Reports
On this blog, I’ve talked a lot about the importance of offering a lead magnet. This is a free report you offer people in exchange for their name and email address. A lead magnet is important because it builds a list full of people interested in a particular niche.
Giving away a free report is an incredible strategy. However there’s a huge mistake I see many people making – They promote one lead magnet for their entire affiliate business.
Why is this a mistake?
Think about the original example.
You’re a guy who is interested in home fitness. You seek information that helps you exercise at home. You DON’T want information about weight loss or nutrition. Eventually you might want to learn about these topics. But right NOW your worried about home fitness.
In my opinion, having a “one size fits all” approach to a lead magnet minimizes the number of people who subscribe to an email list.
On the other hand, let’s imagine there are 10+ categories of information on for your affiliate business. Each article targets one of these categories and it’s filled with relevant information. More importantly, the article promotes a free report that solves the exact problem people need to fix.
To illustrate this concept, take a look at this diagram:
This concept is something I like to call Lead Magnet Segmentation. What you do is offer a series of distinct reports that specifically help with the information they are seeking. That means:
- The guy who wants six-pack abs sees a report about getting six-pack abs
- The guy who wants to work out at home sees a report about working out at home
- The guy who wants to lose weight sees a report about weight loss tips for men
- So and so forth…
Imagine how this can impact the number of email subscribers. We’ve seen as high as 10% conversion ratio on our MWR Blog. That means ten percent of our traffic:
Enters a keyword phrase into Google —> Reads an article on the blog —> Goes to a squeeze page —> Joins an email list
In my opinion, that’s an incredible number. It’s not really hard to get 2,000 visitors a day to a content-filled blog. That’s 200 subscribers… a DAY! Imagine how many affiliate sales you’d make with that many subscribers?
So how do you do Lead Magnet Segmentation?
Here’s a quick break-down:
Lead Magnet Segmentation 101
I’d like to begin with a warning. This technique involves a four-letter word a lot of people hate: W-O-R-K.
Lead magnet segmentation is not easy. You’ll have to do a good amount of writing. Fortunately I’ve developed a few shortcuts that will save you money, time, and your sanity.
Here is a simple process for making it happen:
Step #1 – Identify Keyword Hotspots
The first thing you need to do is install Google Analytics on your MWR Blog. This tool provides a wealth of information about your site. Most importantly, it tells you what pages get the most traffic with the exact keyword phrases people use.
In other words, Google Analytics tells you what categories/topics get the most traffic. Identify the top pages….ones that get at least a few hundred visitors each month. These will form the backbone of your lead magnet segmentation.
Step #2 – Create Separate Lead Magnets
This is where you’ll have to roll-up your sleeves and do work. Ultimately you’ll want to create at least 10 different lead magnets for your affiliate business. This doesn’t have to happen all at once. Instead create one lead magnet each month. That way you’ll have time to focus on the other aspects of your affiliate business.
Creating multiple lead magnets might seem like a lot of hard work. In actuality, it’s not as bad as you’d think. My advice is to create reports by recycling web content you’ve created. All you really need is 3,000 words of quality content. Most it can be generated from previous articles you’ve written in this niche.
What if you don’t have content written around a particular topic? Then you’ll have four weeks to write a few thousand words. It’s not that hard to do this in a month. Many people can 3,000 words in an afternoon. So there’s really no excuse to why you can’t create one lead magnet every thirty days.
Step #3 – Create Separate Email Lists
This concept is a little tricky, so I want you to pay close attention.
Create a separate email list for each of the lead magnets. That means there’s a list for six-pack abs. Another for home fitness. And a third for losing weight. Each category will get a separate list that’s filled with content that directly relates to the topic of the lead magnet.
In addition, you’ll want to create a “master list” that has the subscribers for ALL of these sub-lists.
All these people have interest in your broad theme. Help them fix their current problem and they’ll be interested in hearing about how you can help them solve related issues.
For example, you’d want to create a “general fitness” list in addition to the three sub-lists I just discussed. That’s a total of FOUR lists:
1) A main list for fitness enthusiasts
2) A segmented list for six-pack abs
3) A segmented list for working out at home
4) A segmented list for losing weight
So how do you get someone to join multiple lists?
In Aweber; there is an option that automatically adds a subscriber to one list when he/she subscribes to a second list.
Go to My Lists –> Automation.
Then add people to main list whenever a person joins one of your segmented list.
Here’s how it looks:
Step #4 – Create Multiple eCover Images
Having multiple lead magnets requires multiple eCover images. This can get expensive if you have ten or more free reports.
Here’s what I suggest.
Outsource the design of an eCover and get a stock example of this report. Tell the worker that you want multiple variations of this report, changing only the title. Typically, most graphic designers will do each cover for an extra $5 or $10. That’s not much money to get a distinct graphic for each of the free reports.
Now, a question you might have is why do you want segmented lists?
Well, in the last section; I’ll explain why a segmented list can become a secret weapon for your affiliate business.
How to Maximize your Email Affiliate Conversions
Want to know the real secret to making money with affiliate marketing?
It’s simple…offer a product that people want.
To illustrate my point, let’s go back to the first example. You’re a guy who is interested in home fitness. That is your main problem. But let’s say “56 Foods that Help You Lose Weight” report caught your attention because you could lose a few pounds. It’s a problem you’re experiencing, but it’s not as a important as learning how to work out at home.
So you join the email list about losing weight, even though it’s not an immediate concern. Every few days you get an email about losing weight. The problem is you’re not that interested in these emails because they don’t help solve your original problem – How to work out at home.
On the other hand, let’s say you had the same problem and you joined the list of “THE Ultimate Work-Out at Home Exercise Plan.” Then every couple of days you get emails that directly relate to the home fitness dilemma:
- What are the best home gym equipment to buy
- Five exercises you can do while watching T.V.
- A work out plan for traveling and staying in hotels
- 7 one-minute stretching exercises to do while cooking dinner
- Etc, etc
My point is simple. A person comes to your site to get help with a specific problem. You help solve this problem by offering a lead magnet. Then you strengthen the relationship by sending emails that directly relate the original problem.
Of course, the emails promote home fitness affiliate products. These WILL get the attention of readers because you’re presenting affiliate offers in a way that solves their immediate concern. Ultimately this maximize your conversions.
Get started by building a 30-day autoresponder sequence that focuses on the specific sub-theme of the lead magnet. You’ll pick up a lot of sales in this initial series because most people will buy in the first few weeks.
Furthermore, you’ll be speaking to people on their terms. The home fitness people will get information about that problem. The weight loss folks will learn about shedding those pounds. And the six-pack abs guys will discover how to get a ripped core.
This 30-day sequence doesn’t require a huge amount of effort. Really it’s only 10 to 15 emails. Once again, you can recycle content you’ve written on this subject. You can also reuse emails from other sub-lists.
For instance you can take a generic six-pack abs article and turn it into an email titled – How to get six-pack abs from the comfort of your home.
Overall, I recommend promoting 3 (maybe 4) products in this sequence – All relating to the lead magnet/sub-theme. Tie these together and you’ll have a rock-solid email sequence that produces a significant amount of affiliate sales.
What do you do after the thirtieth day?
At this point, the subscriber will stop receiving email from the sub-list and will start getting messages from the main list. This isn’t hard to do in Aweber. The sub-list sequences end on the 30th day. Then the first of the main sequence emails starts on the 31st day.
This might be a bit confusing. So take a look here:
Typically these emails will be concentrated around the broad theme. You can also use the main list for broadcast messages and any new product that just hit the market. That way, you maximize the effectiveness of the autoresponder sequence, while also maintaining contact with subscribers who have been on your list for a month or more.
Final Thoughts on Lead Magnet Segmentation…
The point behind this post is conversion.
Sure it’s nice to have lots of free content that people find useful. But it’s YOUR job to convert this traffic into subscribers who buy affiliate products. You do this by providing the exact content they want with a persuasive push for why a product can help them.
It’s really not that hard to make money with affiliate marketing when you provide the exact solution people are seeking.
I’m won’t lie to you. Creating a multiple lead magnets and autoresponder sequences is hard work. Eventually though, you’ll have an automated system that turns traffic into subscribers and subscribers into affiliate sales. Personally, I don’t mind working hard to get this kind of result.
My advice is to take a look at your current affiliate business. Pick a few broad categories and create a separate lead magnet for each. Then start segmenting traffic into different lists. You’ll find this is a great way to dramatically increase your affiliate income!Take Action. Get Results.