[Question Answered] Reuse Content without Getting Penalized by Google?

Duplicate Content Penalty by GoogleIt’s great to have an authority affiliate marketing business because you can recycle content in a variety of ways.

But there has been some discussion about what Google wants – Specifically if there is penalty for using “duplicate content” on your blog.

There’s a lot of debate about Google’s algorithm when it comes to reusing articles.  Some say there is a duplicate content penalty.  Others claim there’s no such thing.

So today I’m including a video where Danny Iny of Naked Marketing answers the question:  “Can Content Be Re-Used without Being Penalized by Google?”

Check it out here:

[title color=”green-vibrant” align=”scmgccenter” font=”verdana” style=”normal” size=”scmgc-2em”]Your Thoughts on the Duplicate Content Penalty?[/title]

I think Danny has a valid point when it comes to the ‘duplicate content penalty.’  Once upon a time, it was a real thing.  But now Google’s algorithm is pretty sophisticated.  It can easily tell where a piece of content was originally published.  So they basically give credit to the first site and typically “ignore” the other places where it has been posted.

I think it’s okay to occasionally publish “duplicate content” articles.  The important thing is to make this a small part of quality, unique posts that come from your own personal experiences.

That’s my opinion.  But, what are your thoughts on reusing content?  Do think you’ll get penalized?  Or is this theory a bunch of nonsense?

Leave a comment below and tell me what you think!

[title color=”green-vibrant” align=”scmgccenter” font=”verdana” style=”normal” size=”scmgc-2em”]How to Get More Traffic & Subscribers[/title]

[Update: The webinar is now over.  The good news is  you can access the training through this link]

Now…there’s another reason why I included Danny’s video.  On Thursday, we’re holding a free webinar together called:  “More Traffic and Subscribers via Fast, Easy Writing”  

This will be a 1.5 hour content-filled lesson where Danny reveals all of his strategies for maximizing traffic through guest posting and publishing great content.  Danny’s going to detail how he landed guest posts on sites like CopyBlogger.com, ThinkTraffic.net, SmartPassiveIncome.com, and ProBlogger.net.  There’s a lot to learn; so you don’t want to miss this one!

The webinar will be this Thursday, July 5th from 3:00 PM to 4:30 PM (Eastern Standard Time)

So click this link, and reserve your spot today!

Take Action. Get Results.

12 thoughts on “[Question Answered] Reuse Content without Getting Penalized by Google?”

  1. Hey Steve, thanks for sharing my video, and I’m looking forward to doing the webinar!

    I’ll be hanging around the comments, so if anyone has questions, feel free to ask them here, and I’ll do my best to answer them. 🙂

  2. Reusing content as a rehash and only referencing some of it is common sense and done all the time. The meaning of duplicate content is misunderstood by those that just don’t have the experience in seo. Taking your article here and then posting it somewhere else on a garbage blog would be considered duplicate content. If I were to write a new article with a new title, and only quote a paragraph or two from your article would not be considered duplicate content. It’s considered referencing. The problem is that those “no experience” seos tend to take what they understand from what they read online then go and tout their understanding as fact. That’s why a lot of people out there assume that referencing is duplicate content. It’s simply not the case.

    • Brandon,

      Yup! Nothing wrong with referencing. If there were there would be a lot of problems all throughout the internet, as most valid sites will quote and clip from many others.

      As you say, there is absolutely nothing wrong with taking these snippets.

  3. I think the safest way to reuse contents without being flagged as duplicate is to do content curation. Most of the blogs that I am following today use this kind of strategy with their blog post and I feel that this kinda more safe and reasonable way of recycling contents.

    • Arwin,

      I agree, done “right” content curation is awesome. Unfortunately I have also seen that phrase used on sites that are just scrapers, so it can be sometimes hard to tell what people are talking about when they say they are into content curation.

      Again, though, there is nothing wrong with referencing and giving snippets of good material. IMO it should usaully go with some additional fresh material, but as long as the bulk material is in some way fresh, it ought to all rank well.

  4. Hi Steve, unfortunately, referencing can be seen as plagiarized content. I’ve seen several authoritative health related sites being punished because they used small snippets as reference.

    I think someone should create a plugin where the reference is posted as an image. On that way, spiders would not be able to parse the content and penalize you!

    Just my 2 cents.

  5. I DEFINITELY would never just flat out copy content and throw it on my site, but I definitely think that using content curation and using snippets of other people’s contents on your site as long as you show that the content is not yours and you cite your source is good! Helps to make your posts longer and better for SEO and also form relationships with other bloggers/website owners in your niche! That’s my opinion at least 😉


  6. First, I want to agree with Danny that most bloggers would be better off building one major blog than spreading themselves thin between different blogs – especially if the content is related.

    The problem with the idea that Google is smarter is that I keep seeing scrapers who republish content they’ve grabbed from the author and backdate it so their copy gets indexed instead of the original. Unless they fix that issue these thieving scrapers who obviously know they are trying to steal your traffic are going to be a problem.

  7. Hi Steve and Danny, thanks for sharing your insight regards on duplicate content. I learn a lot from you 2 guys. Looking forward for more informative post from you 2 🙂 Cheers!

  8. I think that using snippets like in content curation or a BRIEF quote won’t get you in trouble as long as you’re documenting and linking back to the original source. Where people are getting into trouble is in claiming content as something they’ve written when they haven’t

    I know sometimes I think I’ve bit off more than I can chew, but one of the reasons I decided on the topics on my site is because I felt that there was a lot of overlap in them and that one can really affect the other. That, and I liked the idea of developing one site instead of 4. (Okay… I still have a few other sites, but they’re on completely different topics that would only tangentially connect to the ones I usually write about.)

    One thing that can be almost as bad as duplicate content, especially if done poorly, is spun content. Personally, I think it takes too long to set up to do it properly and there’s really not that big of a gain, especially these days, but when it is done right, it can be properly. But I think too many get lazy with the spinning and don’t bother to read the results to make sure it makes sense.

    Thanks for sharing!

  9. I certainly would do my best to avoid directly copy and pasting my articles on various sites. The concept and idea that I am trying to convey my fit appropriately on more then one site, but the content still needs to be unique and epic. After all, that is more then likely the reason the audience is there, because they feel they are getting unique content, firsthand.

    Great advice in the video, and thanks so much for sharing!

    All the best!

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