45 Ways to Take Your Email Marketing to the Next Level [Report]

Email Marketing Mastery IconThis is going to be a real short post today.


Well, I want to tell you about a project I’ve just completed and then link to a page with more details.

A month ago, I decided to write a list of email marketing tips for customers of my “Affiliate Marketing without the Bulls**t” product.

So I wrote…

…Then I wrote some more.

…And then, I wrote a LOT more.

The end result was a mini-information product with over 10,000 words on email marketing tips for increasing click-thru rates and income.  I call it:

Email Marketing Mastery: 45 Ways to Take Your Email Marketing to the Next Level

My customers really like this report.  Plus I’ve received a few emails from people who have taken action on the techniques that I recommend.


I recently realized that other people might want this report even if they don’t buy my core affiliate marketing product.  So I’ve whipped up a simple offer page where you can grab this report for a nominal fee.

Even better – I’ve also included five of the tips from the report. In a way, it’s a snapshot of what you’ll find within the product. Consider it a ‘sneak preview’ of what you’ll learn.

Anyway here is the link…

Email Marketing Mastery: 45 Ways to Take Your Email Marketing to the Next Level

Let me know what you think!

Take Action. Get Results.

33 thoughts on “45 Ways to Take Your Email Marketing to the Next Level [Report]”

  1. OK, got it, had to… 🙂 Especially that it is dirt cheap, not missing this opportunity!

    And I guess I signed up for another one of your lists, lol.

    • Actually, I think you should have it. It was the customer list for the “No BS affiliate marketing”. I will look into it and refund. 🙂

      My plan is to do one of these every month or so. (So it will probably end up being every two months). I want to make sure people who have bought the product keep getting good value. And of course why not offer it cheap to people who may be specifically interested.

  2. These are very useful and need to know tips for everyone who plans using Email marketing to promote his business.
    I and i say this from my own personal experience, think that email marketing is the marketing strategy that offers the biggest return for the initial investment. It is really easy to set up.
    All you need is a good email template to get your potential customers interested and an email database with opt-in email addresses that you can gather on your own or buy from one of the many email list providers on line.
    To expand my from business I’ve been buying my email databases and so far it is as good as it gets.

    • Archon,

      I of course agree with the effectiveness of email marketing. I have been doing it for years now, and the majority of the money I make comes directly from email marketing.

  3. I think you have covered everything with this report. What I like about it is that it’s written in a language that’s easy to understand. There isn’t a lot of jargon, that even a teenager can understand.

    • Thanks Kevin!

      I is probably because I am a little simple myself. 🙂

      Just kidding. I hate things that are overly technical and I do try to make these things as strait-forward as possible. So I am glad that you appreciate that aspect.

    • Duy,

      Yes, I will keep this offer for a while. I may even bring it up again. Actually I am enough of a marketer that I am SURE I will mention it again. 😉

      My plan now is to come out with one of these inexpensive reports ever 1-2 months. I will give them freely to the list that have purchased my ebook and tack a nominal fee on to the rest. But I have no “scarcity” on this. No, “buy it now or it goes away forever”. (those seem ridiculous to me on a digital product)

      Anyhow, it will be here if and when you are ready to check it out.

  4. From just reading the sales page for your report I recouped the small investment.
    Now i am looking for even more insights in the download. Thanks for the interesting details covered there.
    For everyone serious in IM, this is an absolute nobrainer.

  5. Steve, just a quick question re using special characters (page 13). Do you have any split test results on them being treated as SPAM or not. Had issues with those sometime ago so don’t use them anymore. Any insights from your side are much appreciated.

    • Tom,

      Personally I have not had an issue with getting special characters treated as spam. My split tests with this in the past have shown a higher open ratio for using rather than not.

      But ultimately it could be which characters or where and how you use them. You should be able to tell fairly easily if more than a normal amount are getting spam binned. I know my open rate is relatively steady. Try it and see what happens. If your open rate crashes, there is a problem.

      Testing will always tell you everything! 🙂

  6. Hey,

    I think email marketing works for some people and it doesn’t work for others. I have tried it and it didn’t worked for me. One of my virtual friends tried it too and it had good results.

    I don’t know if I am going to use it again but I appreciate the tips.
    Warm wishes,

    • Dennis,

      I am sorry to hear that Email Marketing has not worked for you. Over the past 6 years it has been my primary source of sales. Dwarfing all others. It takes a while to get it rolling right…but when you do it is worth all the effort to set up.

      But anyway, perhaps it is the niche/topic.

      Anyway if you do decide to try it again, hopefully some of the ideas will help you out.

      Good luck regardless,


  7. Hey Steve

    Bought it, downloaded it, just about to take the kids to school before I can read it – then I’ll read and it and email you AGAIN and tell you that it’s too cheap!

    Nice one.


    • Perhaps it is underpriced. Ultimately it will be a good price if I stick it on Kindle, right?

      Mainly I want to do these every month or so to provide additional value to those who bought the ebook. And of course ultimately thee will be a “products” pages.

      The cost is low for what I think is a good reason…I do want people to be impressed by what they get for 5 bucks. Hopefully it works…we shall see.

      • Steve

        I understand the strategy – I’m humbly suggesting some tweaks to make it work better for you.

        Firstly the basic version of the book on Kindle for $5 – I can go with that. If you can come up with a strategy to get those buyers over here to Steve Scott and subscribe here….that’s the real prize.

        Secondly on your website you could sell a higher value package with extras. For this book the extras that spring to mind could be Email Templates where you lay out templates for different types of emails and lay out how the elements work and show people how to adapt them to their marketing.

        Another extra could be an email subject ‘swipe file’ – say 100 Headlines that can be tweaked and changed to make emails more attractive and get emails opened.

        Another extra could be more detailed Case Studies – say your top 5 performing emails, and go into detail about what you were aiming for and why they worked so well.

        Another extra could be a 4 Day Fire Sale email campaign – where you give email templates again.

        I’m sure you can think of a bazillion things you could put in.

        Kindle – $5 – Check. (And drive them back here somehow).
        On your website – higher value – higher price (and funnily enough, higher client satisfaction because suddenly the information is much more implementable.)

        Hope that helps. Just hate to see you undervaluing what you do….


  8. Probably, this is the biggest list of ways that can help us to improve e-mail marketing, I think that everyone of us will be able to find among them the most suitable one or ones. Thanks a lot for sharing this post

  9. Hi Steve
    Even though I make money online I do not seem to be as organized as you. I went to your sales page for your 45 Email marketing mastery tips and loved the tips you had just on that page alone! I have to say I am hopeless at email marketing and have thousands of subs on many lists.

    I had to buy it! Simply fantastic tips and extremely well explained! Thanks Steve. 🙂

  10. Steve,
    Just wanted to let you know that I read the complete report, and I attest that it is worth every cent. Best of all, I got it totally free of cost because of the earlier purchase of “No BS Affiliate Marketing”. Thanks so much!

    To anyone considering purchasing this one:
    It’s really worth it, especially if you are not yet making a living from email marketing. I know I will benefit from this one, and for $5 it is certainly under-priced!


    • Thanks Mark!!

      Glad you liked it and of course appreciate the testimonial. Hopefully I should have a few more of these coming down the road for people on the NO BS AM purchaser list. 🙂

  11. What a brilliant post. You should do a series! :)I did a sort of blogging for dummies over on one of the craft forums and I thought it was too simple for them, but the amount of emails I got asking questions just like what you addressed was unbelievable. As young people today we have grown up with computers, but it’s easy to forget that even people just a few years older have not! Really good post! 🙂

  12. It took me a while, but I’ve finally read it. And I’m so glad that I did. I’m terrible at Email Marketing, and especially about how to automate it and get good results doing it. This helped a lot.

    Thanks Steve.

    • Glad you liked it Jens. I haven’t really been very effective on THIS site with my own email marketing (though I am working on it). But I have had a ton of experience with it, and I think it is one of the most important long term factors. There is a learning (and practice) curve, but once you get through it and begin to grow a list of good followers it is worth the effort. (of course that means giving out nearly a blog worth of free ideas…so…a lot of work (and the reason I haven’t done enough with the list here on SSS)

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