…Or at least ready to watch some really really expensive commercials. Or ready to drink some beer, eat too much food and generally relax. Well I know I am! SuperBowl has become an “event” in the United States over the past few years. I am a football fan, but far more than fans take time out and watch the event and spectacle that is the SuperBowl.
The Sheer Brilliance of the SuperBowl
SuperBowl is an example of brilliant marketing. Companies spend millions for 30 seconds of advertising time. Sometimes they create commercials that are never aired again, like the famous one by Apple for the Macintosh way back in 1984.
So take some time today and watch football and watch those commercials. Think about more than what the Cyldesdale’s are doing and why it is funny. Think about what the companies are marketing. Think about the techniques they are using to “hook” people. Look at what they use to pique interest. Once you see these techniques, take a moment to think about how you can use the same techniques for your blog posts, affiliate marketing, list marketing and even your post titles. Think how you can use the same techniques the “big boy” marketers are using on you to promote your own online endeavors.
Once football is over and you have gotten your fill of the gridiron, beer, food, commercials and the Black Eyed Peas halftime show, if you can still move, head over to your computer and get a little work done. Since you have seen a lot of TV today, videos seem to be a logical place to start. Since poor old Alex is Australian and likely thinks ‘football’ is played with a round ball that is kicked with your feet rather than an oblong ball, you can start with his site. (it’s ok Alex, think “Rugby”)
Alex had a wonderful post this week about ways to promote your YouTube video’s. If you have been paying attention to my site in the past month or so, you know I am making a push to get a lot of video content up on my SteveScottSite YouTube Page. I am still working on the content, but promotion is just around the corner. Alex’s method sounds like a great one. But Alex is not the only one with some good ideas about YouTube promotion. Mitz also has some methods to get your YouTube page some high PR backlinks. Between Alex and Mitz you should have the beginnings of a great strategy for building the links to your YouTube page. Now get to work on that content!
Football and Inspiration
There are many people who can find some inspiration in football (or any sport). I know I can. One of the legendary inspirational moments are the halftime speeches. Your team is down and out. They are losing, but with perhaps the right words they can be inspired to draw victory out of the jaws of defeat. This got me to thinking about Ronald Reagan. You see yesterday would have been Ronald Reagan’s 100th birthday.
But how does tie to “Football and Inspiration”. Chill out…I am getting there. In 1940 Reagan, then an actor, starred as George Gipp, a real life player for Notre Dame football. Gipp died of a throat infection right before what would have been one of his last games. One of, “the Gipper’s” last hopes was that Notre Dame end the season as a winner and in a legendary halftime speech coach Knute Rockne asked his team to “Win one for the Gipper” which, of course they did.
Now let’s stretch that to working online. Whether blogging, affiliate marketing or whatever method you use, inspiration makes you do a better job. Whether it is getting fired up by what something someone says, or just getting some hope from someone else’s success when the chips are down. Darren gives us some David Ogilvy quotes that are quite inspirational.
Many halftime speeches will stress one thing; the second half is a fresh start. The other team may have been beating the snot out of you for 30 minutes (playtime…that is about 8 hours SuperBowl watching time) but the second half is a fresh start to begin again and really turn things around. Jimi gives us some insight on how to go about getting that fresh start.
The reason why inspirational things like halftime speeches can work is because they can affect your mindset. Adam reflects on the money making mindset and about a post by Lye that asked a heap of bloggers what their tips were for making money. Regardless of which piece of advice you follow (and there were a lot of great ideas) getting your head in place where you are thinking the “right” way is imperative to earning money online.
Since we are on the topic of making money, let’s take a brief segue to learn a little more about ways to earn money online. As you may or may not know I have been making some reviews of way to make money online. I have come up with posts of 9 ways, 10 more ways, 11 Extra ways and finally 17 real ways to make money online. As a teaser, tomorrow I will have my final post in this series (I think) which will describe the final 7 Ultimate ways to earn money online. Zac, however, came up with a billion ways to make money online!! OK, I count 19 and a few different ways to monetize each, but who is counting. For a billion ways his list is quick and to the point. Certainly worth checking out!
…And now, for a Commercial Break
In honor of the powerful commercials that will be on during the Superbowl, I too am going to take a commercial break in this post. While I could use this time to simply spam thing like the MarketMe Suite for managing Twitter. I will refrain . Well I guess, I will refrain except for the mention I just slipped in. Whoopsie.
Your first commercial is brought to you by Brankica. The lovely Brankica has been extolling the virtues of using Google Alerts. If you have no idea what Google Alerts is, make sure to check this out NOW!
What is spam but people trying to get you to watch their commercials. Mark points out some ways you can actually use spam to your advantage and use it to find some niche ideas.
Our third niche idea comes from Robert and is an actual commercial. This one has some real value. Take a moment and swing over to his page to see the great deal he is offering. I will not say, “for a limited time only” but it may well be for a limited time only.
Last but not least… People always use that phrase, “last but not least” but do they mean it or is it just an excuse as to why one thing is at the bottom. Are they really cases of saving the best for last? Hard to say, but in Murray’s case I know, “last but not least” really applies.
Murray is an inventive guy, a mile a minute thinker, who really thinks outside the box. You can get hundreds of guys preaching to you (sometimes myself included) about all the ways to make money online. (If you have been paying attention: there are a lot). Murray calls his idea, “barter,” I think of it as, “Marketing in the Real World”. Never get tied down to just using the basics of Amazon Affiliates, ClickBank etc. etc. Use your marketing, promotion and online skills to create real opportunity.
Well that is it. Hopefully this post has given you some football, inspired you a little bit, and shown you some hot, “commercials”. After all besides the drinking and eating to excess, isn’t that what SuperBowl Sunday is all about?Take Action. Get Results.