Welcome to the 10th part of the Get More Blog Traffic Blueprint. This series is specifically designed to help drive massive amounts of traffic to your blog.
In the last few weeks we’ve discussed different social media tactics. Today we’re going to start our discussion of Facebook which is dominating the market right now. What’s great about Facebook is you can use it to get a lot of targeted traffic.
To be honest, I’m still figuring out this site. So my Facebook strategies are still a “work in progress.”
(For more on Facebook, I’d recommend checking out the history of Facebook article that Ann wrote. This gives a great overview of how this social media powerhouse came to be.)
In this traffic tutorial, we’ll start with a few simple things. Then in future installments, I’ll discuss any recent breakthroughs I discover with Facebook.
Create a Facebook Fan Page
One of the drawbacks to Facebook is you’re allowed a maximum of 5,000 friends per account. Your goal is to build a massive list of friends/followers. So this will ultimately limit the success you can have with this social site.
My suggestion is to create an “Official Page” or it’s common nickname – The “Facebook Fan Page.”
Why YOU Should Create a Facebook Landing Page
One of the cool features that Facebook offers is a Landing Page. This is a special page that’s shown to anyone who isn’t a fan of you. You can customize the look of the landing page and create something that really gets noticed. You want to make sure your landing page is interesting enough that people will choose to “like” you.
As an example, here are four excellent landing pages:
Chris Guillebeau’s Art of Non-Conformity (AONC): This page gives a little background on Chris. Plus it has a right hand column where you can join his email list, follow him on Twitter, buy his products and check out his blog. His FB landing page is designed to give a broad introduction into the “AONC Brand.”
Gary Vaynerchuck: Gary V has an interesting landing page that is literally a map of his life. It’s an interactive cartoon; complete with images of Gary and some of his major accomplishments. Then when you click over a specific area of the map, it links to the place where you can access this piece of content.
Ryan Deiss: Ryan is another person who uses a giant image. Here he offers a 90% off coupon on a product if you “like” his Fan Page. This is a great example of using an offer to get more fans.
Tim Ferris: Tim’s FB landing page is another free offer. Here he gives away a free chapter of his new book as a way to entice followers.
In my opinion, all four show a great example of what’s possible with a Facebook Landing Page.
How to Create your OWN Facebook Landing Page
Using the information from these guys, I’ve outsourced a redesign of my landing page. Unfortunately, this project is still being worked on.
But, here’s the process for creating your own Landing Page:
#1 – Create a lead magnet. I put together a small report that detailed my system for creating an eBook empire. I did this because I wanted to offer something unique to my Facebook friends.
#2 – Sign up with North Social. This site offers a number of Facebook applications. Specifically they manage the process where fans can download and share your freebie offer. Plus they have a few tools that help your page go viral. Right now, I can’t say if this site is worth the $20 per month, but it looks promising.
#3 –Outsource Landing Page Design. I’m not a technical guy. So I used Elance to hire an outsourcer to create my landing page. I asked him to create a landing page that offered my free “eBook Empire” tool while also making sure the Share button was part of the overall design. That way if someone likes my report, he or she can easily link to it on their wall
I paid $140 for this project. But you might be able to get a lower price if your design isn’t that sophisticated.
Like I said, Facebook is a pretty sophisticated tool. So we’re going to spend a few weeks discussing all that’s possible with this site.
Till then, I urge you to create both a Fan Page and a customized landing page. Yes, it’s going to cost you money. However it’s a wise investment because Facebook is going to be around for awhile!
Finally you might want to learn about how you can use Facebook As Means of Communication.Take Action. Get Results.