We’ve now arrived at the 11th edition of our Get More Blog Traffic Blueprint. So far, we’ve covered a lot of ground in this series, but there’s still a ways to go.
Last week I discussed tactics for Facebook. But there’s been a major delay with the design of my landing page (long story.) So I’ve had to shift focus to YouTube. As a result, the next few weeks we’ll be switching back and forth between these two traffic strategies. To start, let’s talk about creating a YouTube Channel:
Getting REAL Results with YouTube
YouTube is an incredible source of traffic. For two years (2007 to 2008), I went on a YouTube rampage, creating lots of video in my affiliate marketing niche. All this hard work has paid off. To this day, I get an average of 60 to 70 list subscribers … a DAY…from the crappy videos I made way back when.
I’m serious, these videos are pretty awful. Yet they’re a major source of traffic to my lead magnet page.
At the risk of sound like an annoying Internet Guru – If you’re NOT doing video marketing, you’re missing out on a golden opportunity.
The question is how do you get real results with YouTube?
I feel it all comes down to a ONE very simple strategy – Direct all video traffic to a lead magnet.
My YouTube strategy involves creating LOTS of content within your niche. Find small problems that people have and create a video for each one. Within each clip, you make sure to include a “mini-commercial” that advertises your free report.
If this is a little confusing, then I recommend taking a look at the Blog Lead Generation Diagram.
But before you start cranking out videos, I’d like to recommend one thing:
Create a Dedicated URL for YouTube Videos
It’s SUPER important to create a dedicated URL for your YouTube videos. Why? Here are two reasons:
1) You can track the traffic you generate from videos
2) You make it easy to for people to find your site.
As an example, I offer a simple report called Income Trilogy which details three ways to earn Internet income. However I don’t send my video traffic directly to the Income Trilogy site. Instead, I created a mirror site with the name IncomeThree.com. Not only does this allow me to track video traffic, it’s also an easy name for a viewer to remember AND type into a search engine.
A rule of thumb – When creating video and audio, make sure to as a URL that’s easy to remember.
The Importance of Video “Mini-Commercials”
The way you get traffic from videos is to have a mini-commercial embedded in your videos. These are slides that are briefly shown in the clip that advertise a free report. I recommend putting a slide at the beginning and the end of the video. Also, in future editions I’ll cover how to use YouTube technology to include advertisements throughout the video itself.
A mini-commercial doesn’t have to be fancy. All you really need to do is add a few seconds of music, a slide promoting your free eBook. Then a slide at the end that recommends the free offer. The idea here is you’re giving content, while also advertising a freebie.
These slides don’t have to be very sophisticated. But the thing to remember is you don’t need overly sophisticated graphics to drive traffic. If your content and offer is good enough, people WILL want to know more.
How to Create a Mini-Commercial for your YouTube Video
It’s actually not that hard to create a mini-commercial. In fact, it only takes a few minutes.
To start, you’ll need a raw video file. There are a number of ways to create video. Either you can record yourself using a video camera like the Kodak Zi8 or use a screen capture software like Camtasia. Both are excellent tools for creating instant videos.
Once you have a raw video file you need software to make a video with a “mini-commercial.” Personally I use Camtasia, but you can do a lot of the same things using the Windows Movie Maker program. This is a simple three step process:
#1 – Create an Audio Intro for a YouTube Video Presentation
First you’ll do the audio introduction. I recommend this because it’s a way to “brand” your videos and create a sense of continuity.
#2 – Create an Intro and Outro for a YouTube Video Presentation
Every video should have an intro and “outro” slide that promotes a free report.
#3 – Create a Video with a Mini-Commercial
Finally, you combine the audio, the slides and the video. Here is a quick video tutorial on how this process works.
Final Thoughts on the Mini-Commercial Concept
The mini-commercial is just the tip of the iceberg with YouTube marketing.
The takeaway for today is it’s SUPER important to create video content around a free report. Plus you should create a separate website that tracks everything from this source of traffic.
Video marketing is an excellent way to promote a website. The trick is to drive traffic through a lead generation funnel that can be cycled back to your blog. This increases your web stats while also generating an income from the affiliate products you promote.
For this week, I recommend creating one video using the “mini-commercial” format I discussed in this post. Then next week (hopefully) I’ll show you how to expand upon this video and start getting more traffic to your blog.
Good luck!Take Action. Get Results.