Welcome to the 2nd lesson in the “Get More Blog Traffic Blueprint.” Here we cover different tactics you can use to skyrocket the traffic to your blog. If this is your first time here, read the previous lesson before proceeding with this article.
Today we’re going to talk about the most important aspect of getting more blog traffic – Web content. The saying really is true, “content is king.” If your content isn’t excellent on a regular basis, then it’s going to be an uphill battle to increase blog traffic.
People read blogs because of the value that’s provided. Your blog should be a destination people use to stay in touch with your niche. That’s why it’s mandatory to give readers content that’ll bring them back for more.
Keep a Regular Posting Schedule
Since my first article back in January 9th, I’ve kept a posting schedule. This has helped me track posts I’m currently working on, while maintaining a record of what’s already been written. It’s great for planning future articles and it’s also a useful tool for maintain my little 9-month streak of posting.
Now I’m not saying you have to obsessive like me and post every day. But, it’s absolutely critical that your blog is updated on a regular basis – At least four to five times a week.
The blogging game has changed. No longer can you post a few articles a month and expect a blog to provide a full-time income. People now expect great content on a consistent basis. It’s not going to be easy. But like I said last week, blogging is the most difficult online business I’ve ever experienced. If you’re not able to write on a regular basis, then start thinking of another online business model to pursue.
What Makes Great Blog Content?
Content is a continuous process. Right now, I’m working hard to take the quality of my posts to the next level. You should do the same.
If you look at the pro bloggers in each niche you’d notice they always provide top-notch articles. The question is “what makes good content?” Well, I think there are five types of content that are ‘must-haves’ for every blog. If these five are done correctly, you’ll have blog that’s in the upper tier of all blogs:
1) How-To Articles- In your niche there’s probably a bunch of topics where people need a little hand-holding. How-to articles go way beyond theory. They delve deeply into a topic and provide a working blueprint readers can use to solve their problems. To give you an example, every Monday I have an in-depth article that discusses a topic that’s common in the “Internet Lifestyle” niche.
2) Resource Page-Similar to a how-to article, a resource page is a collection of tools and sites that people use on a regular basis. This should go way beyond a normal post on your site. In a way, you want the reader to go through and wonder why in the hell you’re giving away this kind of information.
3) List Posts- People love lists. That’s why you should have regular posts that start with titles like: 10 ways, 11 tips, 9 steps, etc. Lists are great way to provide value while making the lesson easy to follow.
4) Regular Series– A weekly (or monthly) series is an excellent way to get return visitors. To get started, find a massive problem in your niche and create a step-by-step blueprint for fixing it. This is was why I created the info product series and now I’m doing it with this course on getting more blog traffic.
5) Link to Valuable Resources– Linking to other resources is a great way to add value to what’s discussed on your blog. Furthermore you’ll build goodwill among other bloggers who get a free link from your site.
As I said before, an excellent blog can be built just from the five tips just mentioned. With that said, here are fourteen more to help you stand out from the masses:
6) Humor Articles– It’s okay to write content with a humorous slant. Once in awhile I like to create something that’s a bit off the wall. This keeps readers on their toes and also shows you have a personality. As an example, I once wrote an article titled, “5 Stupidly Simply Ways to Make Money on the Internet” as a way to mock all those get rich quick schemes that plague this industry.
7) Video- Without a doubt, video is the best way to connect with your audience. Some people prefer to passively learn about a topic. Instead of reading, they’d like to be told how to do something.
8) Personal Slant– People want to know how you feel about a certain subject. Remember, at its core, blogs are supposed to be an informal diary of your experiences in a certain topic. So it’s okay if you have an opinion on a matter. Don’t be afraid to voice how you feel about something,
9) Q&A– I like to create posts from questions I receive from readers. This is a great way to help out an individual person, while adding value to your site. Generally, if one person asks a question, it’s probably something others are struggling with.
10) Interviews– Find knowledgeable people in your niche and ask them a bunch of questions. This interview can be done by video, audio, or even text.
11) Freebies– An excellent way to add value to a blog is to give stuff away. This could be a PDF, a webinar recording or a free template of some sort. People love freebies with no strings-attached. Once awhile give readers something for free without asking anything in return.
12) Case Studies– Find a major topic in your niche and give a specific example of how you’re working on it. As an example, for this series it would be great to take a blog with low traffic and show how it increased its readership by following my “get more blog traffic” blueprint. (Anyone want to volunteer?)
13) Guest Posts– Moving forward, I’m going to do at least one guest post each week. In my opinion, guest posting is a ‘win-win’ situation. The author gets a full article to show off their expertise with a permanent backlink. And you get a free, unique article for your site. The quickest way to get started with guest posts is to let your audience know that you’re open to it. Write post about it. Or do what I do and create a dedicated page about your guest posting policy.
14) Poll Your Audience- Ask your readers a simple question and provide two (or three) possible responses. I recommend using this technique to gauge people’s interest in a particular topic. Find out what they want to learn. Then create content around this subject. A quick way to get started with polls is to use this WordPress poll plugin.
15) Run a Contest– A contest is an excellent method for getting your audience to participate. You don’t have to break the bank with your contest. In fact, you could give some away that doesn’t cost a thing, but still has value. Like your time, services, or even a permanent backlink from your site. Just think about what your audience would want the most and offer it as a prize.
16) Ask a Question- Give a short background on a topic and ask your audience a simple question. Then your audience will provide most of the content by voicing their opinion. Now here’s a sneaky trick to really increase your number of comments. After creating this post, link to it from your Twitter, Facebook, and other social media sites. Then send out a quickie email to your list. Within a few hours, you could have dozens of responses with very little effort on your part.
17) Give them Homework– Every niche has a major problem people experience. Instead of only writing an article on the subject, give out assignments readers can use to fix this problem. All you do is break down this subject into easy-to-manage parts and give your audience something to do each week. Your audience creates content by describing the results they see in your comments section. They’ll list their challenges, what they’ve learned, and unique ideas.
18) Set up a Debate– It’s simple. Introduce a hot topic in your niche. Give arguments for both sites. Ask your readers for their opinion. Then sit back and watch what happens. We all have opinions…Especially on the things that matter. With a debate, your audience will interact with you and most importantly, with each other. What you debate about really depends on the theme of your blog. You could use a current event. Or talk about something that just happened in your niche. Or even ask a simple question, and express your viewpoint. The trick here is to find a topic that gets a strong reaction.
19) Regular Blog Posts- Not every article you write has to gain world-wide recognition across the blogosphere. In fact, it’s a great strategy to have a steady diet of quality, but short posts. That way you won’t overwhelm your readers with too much information. Sometimes short, pithy posts get the best reactions from readers.
Final Thoughts on Content…
I just gave nineteen types of posts. Try all of them, especially the first five, and see which work best for your blog. While this is a series on web traffic, I feel that increasing readership is mostly about what’s posted on your site. If the content is excellent, you’ll have a solid foundation for skyrocketing your blog traffic. What do you think?Take Action. Get Results.