Today we’re going to look at what’s called a “blog lead generation diagram” and discover the two different places you should be driving traffic if you own a blog. Let’s get started…
Blog Lead Generation Diagram
To start, take a look at this diagram:
(If you can’t see it, download the PDF version.)
Okay, this might seem a little confusing. The important thing to notice are the two red blocks entitled: Lead Magnet and Your Blog. In the next section, I’ll explain why you should be creating traffic for both of these sites.
Two Places to Drive Traffic
As you know, the best way to make money with blogging is to build an email list. And the only way to build an email list is to offer a lead magnet.
You already know this.
But what you might not know is you can quickly increase opt-in rates by generating leads to an opt-in page instead of a blog. Specifically some types of traffic work best with a lead magnet site.
Notice the two boxes in red. Your goal is to create a network of traffic that’s pointed at one of these destinations. Let me briefly discuss both:
Blog Traffic– Simply put, blog traffic is all about being awesome! Visitors checking out your blog for the first time don’t know much about you. Perhaps they came because of something they saw on Twitter or Facebook. What you must FIRST do is convince them that you provide awesome MVP content on a regular basis.
Over a period of time, a steady diet of quality posts will turn a casual reader into a loyal email subscriber.
Lead Magnet Traffic– Other types of traffic work best with a lead magnet. These are the people who’ve already “consumed your content” on another site and then go to a lead magnet site because you offer something for free.
Basically these visitors are already “presold” on the value you provide. So instead of potentially losing a visitor on your blog, you’ll direct them to a lead magnet page to get their contact information.
Now that you know the difference between the two types of traffic, let’s find out how each works.
#1- Driving Traffic to a Blog
Promoting a blog is all about being social and providing great content. Here are a few ways to do this…
Twitter– We’ll start with the obvious. Twitter is a great way to tell people what’s going on in your life and provide links to the best content you’ve created.
In addition to sending traffic to a blog, use Twitter to direct people to additional content channels on places like Facebook, YouTube and sites where you’ve guest posted. I recommend this technique because it’s hard to get noticed in the *noise* that’s found on Twitter. You can quickly build up an audience on Facebook/YouTube by posting additional material that can’t be found anywhere else – Including your blog.
Facebook– Like Twitter, Facebook is about interacting with people in your niche. The only *marketing* you should do on this site is to link to content you’ve created. Otherwise, use Facebook as a way to network and get to know people.
YouTube– For me, 2011 is a going to be the year of video marketing! With YouTube, you can create an avalanche of traffic by creating small videos that solve micro-problems in your niche.
This traffic method differs from others because you’ll be promoting both your blog AND your lead magnet page. YouTube is an excellent way to give quality content while preselling your free report. But you also want people to know about your blog. So promote both sites in your videos.
Guest Posting– This traffic method is an excellent way to find a new audience. Every blog has its own core group of readers. Create great content with a guest post and you’ll get a lot of new visitors checking out your blog for the first time.
Blog Comments– Commenting on other people’s blogs is another way to hijack an audience. This is especially true if you’re leaving thought-provoking remarks that get people’s attentions.
SEO– Create enough content and people will find you through the search engines. The trick is to “hook” a visitor and get them coming back for more. My advice is to create an enticing lead magnet and provide multiple sections on your blog for people to subscribe to an email list.
Social Bookmarks– Sites like Stumble Upon, Digg, and Delicious are another place to advertise your content. These sites are a big popularity contest. The more people that “vote” for your stuff, the more visitors you get. Once again this comes down to creating great content and networking with like-minded bloggers.
#2- Driving Traffic to a Lead Magnet Site
I’m not sure why most people don’t talk about a lead magnet site. But I’ve found it’s an incredible way to drive lots of traffic to a blog. Here are a few ways to use one…
Pay Per Click (PPC)– PPC is the 800 pound gorilla of all the ways to drive traffic to a lead magnet site. The goal here is to target niche related keyphrases and send this browsers directly to your free report.
If you’re smart you can quickly build a list with PPC. On the other hand, you can also lose LOTS of money if you don’t know what you’re doing.
Article Marketing– Writing an ezine article is an excellent way to create interest for your personal brand. Unfortunately most Internet marketers send traffic directly to a blog, not a lead magnet site. With this technique I use a simple solution that can be found in my post about 11 article marketing lessons.
Web 2.0– Sites like HubPages, WordPress.com, Blogger, and Squidoo are great for promoting a lead magnet site. Again, it’s important to post quality content on these sites. This makes you stand out from the people who post generalized, crappy articles.
The good news is all you have to is recycle your web content. I bet there are a lot of great articles on your blog that can be used as Web 2.0 articles. Just lightly edit them and you’ll have another source of web traffic!
Affiliate Program– This is an advanced technique for many bloggers. The idea here is to create a lead magnet that promotes a premium information product/eBook. Affiliates drive traffic to this lead magnet because they want to make money. In turn, you drive traffic back to a blog by offering quality content that persuades list subscribers to make a product purchase.
SEO– You probably noticed this is the 2nd time I mentioned SEO. That’s because it’s important to use a lead magnet site as a web property that’s independent from your blog. So you’ll want to create backlinks and target high traffic keywords in your niche.
Understanding the Big Picture
Okay…I know a lot of this has been covered in the last six lessons. With that said, I think it’s important to understand the “big picture” of how all this web traffic relates to one another. A lead magnet site is an excellent way to build a list while also recycling traffic back to your blog.
Well, we’ve covered a lot in this lesson. But there’s a lot more to learn. Specifically I’d like to point out the four crucial boxes on this diagram:
- Lead Magnet (red box)
- Your blox (red box)
- Email Sequence (black box)
- Offer (green box)
There are a few specific strategies that should be used with these four areas. Get them right and you’ll have a successful blog that produces a nice income.
So instead of trying to cram too much information into your head, I’ll discuss this concept in next week’s lesson.
For today’s assignment just take a close look at this diagram. In fact, save it to your desktop. Then print it out and use it as a reference guide as you’re building traffic to your blog.
See you in seven days!Take Action. Get Results.