Getting the Information Product “Monkey” Off My Back

I’m really happy today. Why’s that? Well because I finally finished the 2nd edition of my information product. To be honest, this is a project that’s been hanging over my head for 6 months. Unfortunately I’ve been hemming and hawing about working on it.

But since I recently decided to go on a lengthy trip, I knew this was something that had to be completed.

You know the interesting thing? Once I started working on it, the project only took a month to complete. That’s right. It only took four weeks to edit and write a 67,000 word information product.

So right now I’m doing a little Snoppy Dance in my apartment.

Okay on to a more serious note…

Perhaps you’re wondering how I “wrote” a 67,000 word ebook in a month. Well, here’s the simple way I did it:

Leverage Content

As I mentioned in a few articles on TheInfoPrenuer site (Part 1 & Part 2, I’m a firm believer of leveraging my content. So I relied on this philosophy about six months ago when I decided to rewrite my information product.

To be honest it took me a long time write the 1st edition. As a result, I dreaded going through this process again.

What got me through it was a subtle shift in my mindset. Instead of thinking “I have to rewrite another ebook,” I decided to focus on five or six sections each week. I rewrote each one and turned it into an autoresponder that I sent out to my affiliate newsletter. That way I was earning money during this process.

Here’s why this worked…

Chunk It Down

I used my leverage method because it “chunked down” a major goal. Rather than fill myself with anxiety about trying to write 60,000+ word ebook, I had the attitude that all I had to do was a little bit of work each day. (This is a philosophy I’m now using with my 5 comments a day habit.)

Like a lot of people I get intimidated by major projects. In order to complete them I use a little bit of self-deception. By chunking it down, I adopt a tortoise-like pace that helps me eventually get to the finish line.

I kept this pace for about 5 months. Each week I would send out a daily autoresponder that was a rewritten section of my information product. And finally last month I completed 90% of the project.

This lead to the last step in the process…

Putting the Pieces Together

It was pretty easy to edit the information product since I already chunked down the hard parts. All I had to do was edit a few things, tie each section together, and then make it visually presentable.

This process was actually much easier than I thought possible. In fact, I averaged 2,500 words per 45 minute task. At ten tasks per week, this whole process took a grand total of 30 hours.

Final Thoughts…

I have to admit that this post is a bit scatterbrained. I don’t think I did an adequate job of discussing the in’s and out’s of an information product. So next week I’ll start talking about how they’re an excellent way to earn a passive income.

For now, let me pat myself on the back and continue my Snoopy Dance:

Take Action. Get Results.

4 thoughts on “Getting the Information Product “Monkey” Off My Back”

  1. Steve,

    First of all congratulations on completion of your information product. I’m pleased to hear you’ve got it completed.

    One thing puzzling me is, what was the need for the autoresponder? I’m not usre what that did. I know what an auto responder is and does but I’m not sure what purpose it served in this case. I am a novice so it could quite easily be something I’m not aware of!



  2. Steve,

    I’m going to sign up for your newsletter to see how it all works. I’m all for learning from others.



  3. Hey Paul,

    What I do with my business is combine my affiliate newsletter and infoproduct in the same niche. So there’s a lot of cross-promotion. I use the autoresponder to send out daily content to my newsletter subscribers. And in the autoresponders, I tie in a recommendation of an affiliate product. The reason I use stuff from my infoproduct is it helps me come up with content that I can leverage in other areas—not just for my affiliate product. (I hate using something only once)

    Hope this clarifies it a little…


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