Getting the Information Product “Monkey” Off My Back

I’m really happy today. Why’s that? Well because I finally finished the 2^nd edition of my information product. To be honest, this is a project that’s been hanging over my head for 6 months. Unfortunately I’ve been hemming and hawing about working on it.

But since I recently decided to go on a lengthy trip, I knew this was something that had to be completed.

You know the interesting thing? Once I started working on it, the project only took a month to complete. That’s right. It only took four weeks to edit and write a 67,000 word information product.

So right now I’m doing a little Snoppy Dance in my apartment.

Okay on to a more serious note…

Perhaps you’re wondering how I “wrote” a 67,000 word ebook in a month. Well, here’s the simple way I did it:

Leverage Content

As I mentioned in a few articles on TheInfoPrenuer site (Part 1 & Part 2, I’m a firm believer of leveraging my content. So I relied on this philosophy about six months ago when I decided to rewrite my information product.

To be honest it took me a long time write the 1^st edition. As a result, I dreaded going through this process again.

What got me through it was a subtle shift in my mindset. Instead of thinking “I have to rewrite another ebook,” I decided to focus on five or six sections each week. I rewrote each one and turned it into an autoresponder that I sent out to my affiliate newsletter. That way I was earning money during this process.

Here’s why this worked…

Chunk It Down

I used my leverage method because it “chunked down” a major goal. Rather than fill myself with anxiety about trying to write 60,000+ word ebook, I had the attitude that all I had to do was a little bit of work each day. (This is a philosophy I’m now using with my 5 comments a day habit.)

Like a lot of people I get intimidated by major projects. In order to complete them I use a little bit of self-deception. By chunking it down, I adopt a tortoise-like pace that helps me eventually get to the finish line.

I kept this pace for about 5 months. Each week I would send out a daily autoresponder that was a rewritten section of my information product. And finally last month I completed 90% of the project.

This lead to the last step in the process…

Putting the Pieces Together

It was pretty easy to edit the information product since I already chunked down the hard parts. All I had to do was edit a few things, tie each section together, and then make it visually presentable.

This process was actually much easier than I thought possible. In fact, I averaged 2,500 words per 45 minute task. At ten tasks per week, this whole process took a grand total of 30 hours.

Final Thoughts…

I have to admit that this post is a bit scatterbrained. I don’t think I did an adequate job of discussing the in’s and out’s of an information product. So next week I’ll start talking about how they’re an excellent way to earn a passive income.

For now, let me pat myself on the back and continue my Snoopy Dance:

Take Action. Get Results.